The digital marketing landscape is dynamic enough to constantly come up with new opportunities for digital marketers by combining fresh ideas and techniques. Despite all this newness, several of the more established and proven digital marketing factors will continue to rule the roost in 2018, buttressed by modern-day technology and methods that aimed to give marketers the required market leverage.
2018 could well be the year of huge digital marketing success, based on five important factors. These are based on the trends operating now and the fusion of technology and strategies that will bear fruit in 2018.
5 Digital Marketing Factors that will rule 2018 are:
1) Automation Will Generate Fewer Sales in Social Marketing
These days, automated social media optimization tools have been more in demand for accentuating social media marketing efforts, causing the number of sales arising from this to drop considerably. This is explained as follows: Social media functions on human pursuits, while automation does not need the hand of man to work. Now that more businesses are entering this space wanting to automate the area to reduce their effort and time, it leads to fewer sales being generated that will affect their profitability.
2) No Cold Calls, CRM Sales Set to Rise
Salespersons will have abundant growth opportunities in the coming year. However, if they have been carrying out cold calls, that won’t work effectively as the trend gradually is shifting towards CRM systems. Sales people into CRM will begin to see actual results.
3) Facebook Advertising on the Rise
A mix of Facebook’s PPC advertising, video and banner ads will only encourage more businesses to turn to it as Google comes to rely more on this new mix of advertising strategies. Though due to the investments made by Facebook in India could help this mix work well there, yet sales in Europe and North America could be badly affected.
4) Black Hat SEO Techniques on the Increase
With mobile marketing such as PPC and video marketing strategies on the rise, there will be an increase in black hat techniques to attract prospective customers. Google may well come down heavily on unhelpful techniques by using new, fresh and legal strategies to outcompete other redundant ones.
5) Mobile Marketing across the Globe
With mobile advertisements through search engines and social media channels constantly on the rise, more and more businesses will enter the mobile marketing space to get the best ROI. Video advertising by mobile will also grow, allowing companies to have good ROI for 2017-2018.
Using apps could help with automation processes but sites like Snapchat wouldn’t be in the race for companies and marketers because it’s a dynamic field involving cut-throat competition at every level. Any app that is to be used in this endeavor needs to be intuitive, interactive and goal-oriented.
Businesses that balance above mentioned digital marketing factors with traditional offline networking efforts will do very well in 2018. While small businesses grow steadily, larger companies may be seen struggling to accept the new winds of change. Where social media marketing is concerned, till the time companies use automated tools and bots, sales will continue to dip through marketing attempts in social media. The solution to this is to begin interacting with users and give up using bots on social media marketing. With the right acumen and vision followed by action, there’s no limit to the possibilities of making a sale happen in the coming year.