With the change in times, businesses are optimising cutting-edge strategies to approach their audience. While traditional marketing is fading away, a new face is emerging in front of the industry.As digitization has emerged, digital marketing has become a new norm for success. This, in turn, has
given space to numerous opportunities in the digital arena that can promise fulfilling career growthfor trained professionals.
At IMS, we believe in offering a comprehensive digital marketing course in Kolkata which comes withtop-notch curriculum and study modules designed by leading industry experts.IMS is known to provide unmatched learning experiences. Our well-qualified trainers impart quality training, covering all the aspects, ranging from the basics to staunch digital marketing strategies.
Furthermore, our 5-years of expertise and the placement support we offer makes IMS the best institute for digital marketing training in Kolkata.
Our first training centre was launched in Bhawanipur on 18th August 2016. Today we operate 4 centres. All our centres in Kolkata have delivered high-defined training based on industry standards. Having an experienced faculty base with remarkable training ability and industry experience, we make learning informative and enjoyable. Our training program is tailored to fulfil the requirements of every ambitious employee/student/corporate irrespective of their age.
Our training approach relies on imparting conceptual and on-hands learning experience. This ensures that our students can utilize their theoretical knowledge and apply it to plan and implement effective digital marketing strategies. Our qualified digital marketing courses are based on the latest industry standards. These coursesare Search Engine Optimization (SEO), Inbound Marketing, Search Engine Marketing (SEM), YouTube Marketing, Affiliate Marketing, Email Marketing, Mobile Marketing, Social Media Marketing, Google Analytics, Lead Generation, Influencer Marketing, Online Reputation Management, e-commerce Marketing, Content Marketing, Video Marketing, Digital Marketing Strategy, Blogging and so on.
Our proficient training is not only restricted to students. It also encompasses business owners and entrepreneurs to assist them in targeting the most potential audience affordably. We also offer the facility of weekend batches along with the weekday ones to help the working professionals balance their office and study life.
For any further information regarding our offline or online digital marketing course in Kolkata, feel free to contact us.
Our Premium Program in Digital Marketing is suitable for anyone looking to learn the A to Z of Digital Marketing.
Kolkata is a hub of large public & private corporations and digital marketing companies. This makes it a city of career prospects for fresh digital marketers. Our digital marketing training course will enhance your selection chances at multinational corporations.
Being the city of various multi-national corporations, Kolkata offers a multitude of career opportunities for aspiring digital marketers. Enrolling in our digital marketing course in Kolkata can boost your career prospects in top corporations or even help to grow your business.
With the rise in internet usage, growth in the demand for qualified digital marketers is evident. However, while the demand curve is high, there exists a low supply of good professionals. This makes the industry of digital marketing so lucrative.
To leverage this great industry, IMS is the best option. Our well-qualified trainers specialise in covering the basics and hard-core concepts of digital marketing, making our students proficient in this field.
Our course modules are created as per the latest industry updates and keep getting updated due to consistent upcoming new trends and improvements. The course imparted is divided into trainer-live sessions, digital marketing projects and free tools.
This allows our trainers to assist our students to evaluate the current digital marketing trends and develop a marketing strategy consequently.
Our ISO certification and Google Partnership make us hold the position of top digital marketing institute in Kolkata. We have been recognized as the winner of the TV100 Industrial Excellence Award in Digital Marketing Training and featured as "Company of the Month" in Silicon India magazine and several websites like Techstory.in, Traininginseo.in, LAFFAZ.com, Tryootech.com, and many more.
We are ranked no.1 digital marketing training provider by Sorav Jain (Digital marketing influencer) and among the top 10 institutes in India by DigitalMonster.org.
Our commitment towards ensuring quality training and providing excellent placement assistance has given us an edge over our competitors.
We assist our students to get prepared for Digital marketing certifications from Kolkata. All these certification exams are free of cost except the Facebook Blueprint Certification. We also provide our students with a certificate at the end of the digital marketing course.
1. Growing investments in digital ads: As per a case study report by GroupM (the world's largest advertising media company), the percentage of online ads has grown exponentially and big Brands are ready to invest in such ads.
2. Talent crunch for google certified digital marketing professionals: Owing to the pace of digital marketing is expanding, there exists a vast gap for skilled marketers. This is because academic organizations fail to fulfill your online marketing skill-building needs.
3. Frequent change in the digital marketing industry: Digital Medium keeps on changing with the advancements of technology. Hence, there’s always a need to keep oneself updated to sustain in this industry.
4. Increasing online-based products and services: Since digital marketing is a cost-effective approach, several online startups are mushrooming all over the world. This has boosted the demand for marketers.
There are no such skill set or eligibility criteria required for offline or online Digital Marketing Course in Kolkata. You need to be a 12th pass or a graduate, in any stream. You can enroll in the certification course if you are:
We are one of the best platforms for offering online training on Zoom/skype and classroom training at our Institutes. You can select any mode based on your choice. We also offer customized training options (advanced SEO training or PPC Training) to students who want to master any specific module.
Usually, the course duration ranges from 3 months to 6 months depending on the digital marketing course you choose and the availability of the applicant. A candidate who attends regular classes finishes the course lot earlier than the weekend classes. Therefore, office workers take a longer time for course completion than general candidates.
It depends on the training course that you choose. For offline and online training we have a different course fee. However, there’s the facility of part payments which can ease up your learning process.
The practical training helps you to thoroughly understand the different aspects of digital marketing. As a part of the digital marketing course, you will be choosing a relevant domain name, website planning, doing web design and web development using web pages builder, learning how search engines work, performing keyword research, adding meta tags, setting up Google Search Console, applying on-page SEO techniques, implementing schema markup, link building (off-page SEO), using Yoast SEO plugin, conducting a technical SEO audit, writing blog posts that convert, working on local SEO case studies, creating a high converting landing page, analyzing analytics data, SEO content writing, managing paid marketing campaigns on Facebook Business Manager and Google Adwords, examining marketing analytics, SMS marketing, working on a range of social media marketing projects, and developing a solid digital marketing strategy.
You will also be exposed to variety of the latest tools and study materials that are used to simplify the digital marketing process. On successful completion of the course, you can also get the chance to do an internship with one of our corporate associates.
Yes, we do offer Digital marketing certification post-course completion that adds to students’ integrity as Internet Marketers.
Many people choose to freelance once they complete their certification training. This choice has been becoming more prominent with time as people are keener on working independently than to go for a 9-5 schedule restricted with varied etiquette and protocols. Of course, freelancing as Digital Marketer pays well as there are so many specialized domains that exist under the Digital Marketing umbrella. There are multiple online freelancing platforms like Upwork, Fiverr, Freelancer, Bark, PeoplePerHour, Guru, and etc where they can choose their assignments and get paid as well.
For a digital marketer, the entire industry is a big open window to dive in. Assessing the major growth of online marketing across every industry verticals it can be easily said that a digital marketing professional is the 'need-of-the-moment' for every booming industry. There are multiple job roles that you can apply for such as -
Our digital marketing courses in kolkata churns out some exceptionally talented professionals who then prove themselves in the corporate arena. We have a huge demand from businesses as well as agencies for the right digital professionals to fulfill their ever-growing vacancies. All our students get job assistance with a lot of real digital marketing skills that help them to do well in their career, be it in a corporate job or while working as freelance consultants.
Depending on the skill, experience, and organization the pay-scale of a digital marketer varies in Kolkata. According to Payscale.com, the average salary package is Rs. 252,342 per annum.