So, what’s your follower count in Twitter?
This is a kind of tempting question for brands to showcase their strength, isn’t it?
You just can’t ignore your followers on Twitter as a total vanity metric. A greater number of follower not only enhances impact in your industry but also implies that your customers, audience and leads are curious about your content.
As per social media statistics, almost half of all marketers prefer using Twitter as a network to get engaged with their customers. User-friendly and fast-moving, Twitter is undoubtedly the simplest social network to grow from the base.
But the question is how to get followers in the initial phase?Here’re 8 interesting steps to increase followers on Twitter. No critical tactics, no bots, we are just going to break down to show you the exact way of fetching more followers on Twitter.
No matter whether you are more into generating leads or just want to draw attention of prospective names in your industry, these tips will help to fulfil your purpose both ways.
5 Steps to Get More Twitter Followers
In this guide, we are going to share 5 Steps to Get More Twitter Followers in 2018
1) Keep Tweeting!
Unlike Facebook or Instagram, Twitter needs a stronger content strategy. As per the data by CoSchedule, the “optimum point” for maximum engagement is somewhere between 3 and 7 tweets per day. Although competitive analysis and context play important roles, there are many brands whose frequency of tweet is 15 to 20 times each day.
However, depending upon how fast the platform moves, brands often err on the frequency of posting. Twitter is not only for promoting your brand rather it offers endless opportunities for filling up your content calendar. Starting with tweets from followers to buzzworthy stats, relevant industry updates, personal updates, breaking news and the list goes on.
Enriching your twitter feed with engaging contents brings potential followers presenting your profile as engaging, active and worthy of following.
Moreover, the social scheduling software allows you to line up content regularly without the need of real-time tweeting constantly. You can utilize this software in order to attract new followers 24 x 7.
2) Tweet Timely!
When it comes to proper timing, flooding your profile with tweets when your target audience is sleeping will only result into useless attempts of gaining new followers.
Based on Sprout’s research, maximum engagement is noticed on weekdays during early and late afternoons.
Although numbers are variable with respect to your audience and time zone, scheduling your tweets in proper timing will help your account achieve the much-needed exposure.
To enhance your followers on Twitter doesn’t mean monitoring it constantly for ten hours a day. Ideally, it is good for brands to schedule tweets so as to hit the times when your customers are more active and at the same time keep tweeting at intervals all throughout the day.
If you aren’t yet sure of when to tweet, try Sprout’s ViralPostwhich will schedule your tweets automatically and knock the wall of your audience in the time when they are most likely to see and react on them.
3) Share More & More Visuals!
Ideally, tweets possessing visual content receive more retweets, likes and shares when compared to tweets without them.
Henceforth, it is better for brands to ornament their posts with some kind of visual element. Although there is nothing wrong in posting tweets that are solely text-based, but striking visuals will make scrollers stop and have a look at your post.
Simple blog post previews having colourful visuals can do the trick.
Combining your tweets with GIFs or memes can also create an impact.
Besides, infographics are also great for sharing on Twitter. So, if you have got some accurate data or stats with you, just share it with your audience. Studies show that infographic contents are shared three times more than other types of content.
Moreover, the potential of video content cannot be ignored. According to researchers, it is found that such type of contents get shared six times more than a typical text-based tweet.
No matter whether you want to keep your audience entertained or informed, filling your twitter feed with a plenty of visual based tweets can help you boost your followers.
4) Include Hashtags!
Hashtags can be used as a kind of SEO for your Twitter account. It not only widens the reach of your tweets but also increases their engagement.
As per the data on the best practices of how to use hashtags on twitter, tweets containing at least one hashtag gets 12.6% more engagement than others.
You can use industry hashtags such #digitalmarketing or #socialmediawhichever is ideal and relates to your content.
Popular community hashtags like #ThrowbackThursday can be used to give some personality to your tweets.
In addition to this, you can also include event-based hashtags.
Just keep on thing in mind, try not to stuff your posts with too many hashtags. It will make your tweets look spammy or distracting. By using Twitter Analytics, you can scan through the best performing hashtags for your brand.
5) Getting Skilled on the Art of Retweeting, Replying & Tagging!
Scheduling your posts on a regular basis is fine but make sure your account doesn’t seem like it is run by bots. In other words, try to get engaged with your users by tagging, retweeting and replying immediately so that it seems that you are active and social as a human being as well. This trick will help in fetching more followers.
Another awesome way to get followers is to tag other brands as a compliment so that they show some love to your brand as well.
Similarly, being tagged in a tweet by others also help gain followers. However, if you wish to get tagged you must also do the same.
Moreover, retweeting your followers can help you get new ones too.
These small pieces of your content strategy contribute to the bigger picture of attracting followers.
If you are a digital marketing enthusiast and wish to learn, experiment and explore this domain to its core, we will help you gain a clear insight on the same through our LIVE instructional classes, paid internships and a lot more. Till then keep following our blogs to get a preliminary understanding of the subjects. Do share with us your views in the comments.