Although difficult to find its results are easy to get, that’s the strange characteristic of Google’s Knowledge Graph. For instance, you all must have noticed a big block containing information appearing on your desktop’s right-hand corner. This particular block is called the Knowledge Graph Card and it encompasses related, context-specific data of your search. This entire process is powered by the Knowledge Graph.
Suppose you are looking for the information of a particular firm, the Knowledge Graph will display almost the entire profile, in accordance with how well that particular company performed its SEO work. If you are searching for the latest movies that released recently, you will come across reviews, posters along with the screening schedules of your local cinema halls. Hence, it can be concluded that the graph is an effective and interesting tool. But what can be done to get your data to appear in this fascinating Graph?
It’s Google’s Method of Linking Information
The core work of Google is to help searchers with the right answers to all their queries. In order to do this, Google not only brings the most related results to the search term but also makes wider links between data. So, Google actually collects and evaluates a huge amount of data on various things, places, people and facts to develop techniques to present the results in an accessible manner. These findings are usually the rich results such as images carrousels, featured snippets or the popular Knowledge Graph Card as stated in the intro of this text.
The Knowledge Graph & It’s Card
This is exactly where most people get confused as they end up mixing the Knowledge Graph with the big block that appears at the right-hand side of your desktop. Let’s clear out this confusion. Knowledge Graph is basically the engine that powers the big block and is officially known as the Knowledge Graph Card. You will get the most visible results of the work the graph does in this card.
Once there’s enough info regarding a specific subject, the card will get filled up with all sorts of similar facts, relevant images, and searches.
Anatomy of the Knowledge Graph
In the year 2012, when Google finally unleashed its Knowledge Graph, they prepared a wonderful introductory video along with its supporting website. If you take a look at their video or study the content mentioned in the website, you will understand exactly how Google’s Knowledge Graph functions and stimulates the results particularly when you are searching using a particular term.
Some Instances of Search Results
It has been found in the recent years that the content showed by the Knowledge Graph has become way more interactive than before. Initially, it presented static content such as social media profiles, images, and general info related to the search. Now, it is constantly growing in terms of possibilities. For example, if you are looking for films, you can easily book movie tickets to watch it at your nearest cinema hall. If you are searching for a local shop, you will come to know the busiest hours of that store. Google loves to experiment with its graph with respect to what it shows and how it’s presented.
The above mentioned are just a few variations of information that can be discovered. However, things you see might even alter depending on your global locations.
Having your content in it
In order to have your content appear in the Knowledge Graph, you are required to be an authority on your topic. Start with your keyword research so as to get an idea of what people are searching for. After this create an enriching content and don’t forget to make sure that your site is completely optimized and supports the mobile view.
Make use of structured data to highlight the essential elements of your website so that Google easily understands what your site is all about. Remember to make your site registered with Google Search Console and My Business. Note: Structured data like Schema.org is gaining immense importance.
Yoast SEO & The Knowledge Graph
Suppose you are the owner some “abc” business and hence need to put information about your business in the Knowledge Graph. HOW WOULD YOU PROCEED? Relax! There’s a solution- Yoast SEO. Yes, just by setting up Yoast SEO which can also be supported by Local SEO and putting the info on your website, you can easily allow all the data that Google requires to put into its Knowledge Graph. At last, you can utilize normal SEO tactics along with structured data to fill up the missing places (if any). Always remember that it is Google that decides on which information to include to its Knowledge Graph.
Well, now you must have understood how important role Knowledge Graph plays when it comes to Google search experiences. It is indeed the most powerful element that keeps on working on the creative ways of showcasing data in the search engine. Having the information about your business there is the most significant part of your business’s success online. In that case, you need to ensure that the information you are putting is authentic and correct, register into Google My Business and include everything there. Other parts of this Graph are made from structured data such as movie information, reviews, events, hence make sure to mark your data.
Google Knowledge Graph is a tool that enables visitors to discover your business and contact you without clicking on your webpage. Read our complete guide