How do you optimize Articles for Google Discover Feed?

  • Posted by IMS
  • Categories SEO
  • Date September 16, 2021
If you wish to Learn Voice SEO Strategy & Digital Marketing and understand all its aspects in great details then click here
Spread the love

Since its inception in 2018, Google discovery has been a topic of conversation. Being audience focussed, interest-specific, and able to provide relevant content without even searching for it, Google Discover feed is a great addition to the Google family.

With such revamp in its earlier predecessor, performing quality SEO is a huge challenge for digital marketers. However, with optimal optimisation, Discover can be an amazing tool to direct quality traffic and convert it to customers.

Hence, in this blog, we’ll understand what Google Discover is and its related concepts. We’ll further understand how you optimize Articles for Google Discover Feed?

Google Discover 

The launch of Google Discover was meant to enhance the experience of its billions of users in the world. It is an updated version of Google Feed, which in Google’s own words “helps you come across the things you haven’t even started looking for.”

And that is exactly what Google Discover Feed does!

It provides you content based on your needs, search history, and interests, one which Google believes you would find appealing. If you find a theme interesting, you can easily explore more relevant content with just a click.

Google Discover operates as an alternative for users who would love to engage with specific content without performing a query.

What is Google Rankbrain?

Google RankBrain is a mechanism by which Google can understand the audience intent behind their search query. It uses artificial intelligence and machine learning to do so. This knowledge can help to direct the best search results to users’ queries.

Before Rank Brain, the entire Google’s algorithm was hand-coded. But, now Rankbrain modifies the code on its own.

Based on the keyword, Rank Brain either augments or lowers the relevance of content length, domain authority, backlinks, and so on.

It views how users engage with the new search results. If the audience likes the new algorithm, it remains. If not, Rank Brain takes the old algorithm back.

Why do you need to optimise your articles for Google Discover? 

Online content is getting more personalized and mobile-friendly. Google Discover is figurative of where other online channels are heading.

Establishing your presence on Google Discover can boost your pages’ visibility and improve your conversion rate.

One factor that is the cause for Discover’s popularity is that it is totally mobile optimised. And as mobile usage is increasing, the use of Google Discover is also moving in an upward trajectory.

Hence, at present and in the future, posting blog posts, videos, and creatives capture the essence of the current trends that Google Discover is also promoting.

However, dropping your entire Google search strategy just to focus on Google Discover is not recommendable. What you can do is implement specific tactics to better optimise your articles to make them appear on Google Discover. 

How do you optimize Articles for Google Discover Feed? 

Now that you have learnt about Google Discover and why it is relevant, let’s understand various practices by which you can optimise articles for Google Discover. 

  • Use high-resolution and tempting images: When you provide your article, the image you include will act as the “first impression” and will influence your user to click on your article. Hence, ensure you enhance the image’s editorial quality. The recommended pixels by Google are 1,200 px wide.
    Furthermore, Google also states that publishers who utilize large images experience an increase in their thumbnail experience and user satisfaction. Ensure Google has the right to showcase to your audience by utilising AMP.
  • Create relevant and useful content: Try to understand your audience and their content preference if you wish to rank higher in Discover.
    Begin with a buyer persona. You can also look into user reports and Google analytics to understand how your audience engages with your content.
    Remember that Google Discover relies upon users past experience. It means it can present content similar to the content the reader has already viewed.
    You can create multiple contents on the same theme and connect them using links. In this manner, suppose a user views article A on normal results, he can possibly find article B in his Discover feed.
  • Follow Google News terms: Articles displayed on Google must follow Google News guidelines. Google has confirmed that if you wish to appear on Google Discover, maintain conformity with their article content publishing terms.
    It includes publishing inventive content, maintaining ad count minimum around the content, keeping content fresh, answering users’ queries, staying transparent so that users can know who wrote the content, including dates and other factors.
    Such benchmarks can help a great deal to enhance the overall user experience. Follow the Google News Content policy and Webmaster guidelines properly.
  • Make your content mobile-optimised: Google Discover is meant to work on mobile devices. The primary source of Google Discover traffic is through mobile. Hence, your article must be mobile optimised.
    If your content is not mobile-friendly, then forget about higher rankings! Your article won’t even be ranked normally.

    Here are a few tactics which you can perform to make mobile-optimised content.

    • Ensure your article is free of clutter. Go for a minimalistic design approach. 
    • Pay attention to navigation while designing your website. 
    • Improve your website loading speed as most mobile users want to consume information quickly. 
    • Make sure your content should be easily readable. 
    • Structure your article so that your users can get the most important information easily. 
  • Your article must contain evergreen content: Google Discover likes to show users evergreen content. This offers users the opportunity to get hold of crucial or current trends while gaining information and entertainment.

    This also helps to enrich your brand’s authority as a content developer. You can earn huge SEO traffic and engagement on your website. This will make your audience recognise your strength and be a major player in the niche, but would also make your website their primary source for consuming up-to-date and valuable information.

Conclusion 

Optimising your article for Google Discover is not that challenging. It is the technique of fine-tuning your content better than your rivals and incorporating the important aspects of trendy and evergreen content.

Following the above-mentioned tips can help you get on the line of ranking higher on Google Discover.

If you wish to Learn Voice SEO Strategy & Digital Marketing and understand all its aspects in great details then click here


Spread the love
How to Grow Your Career & Business? Join Our Free Session to Know More

You may also like

Back to Top
Some Feedbacks from Placed Students
Excellent digital marketing training and trainers go above and beyond to ensure that I was well-rehearsed with all the skills. IMS devotion towards my skill development has resulted in me getting placed at Wishnet Pt. Ltd.
Bikram Paul
Some Feedbacks from Placed Students
I got a broad insight into all the segments of Digital Marketing Training at IMS and it was one of the best experiences in my life. It gave me chance to improve it and got hired in Webtek labs.
Ipsita Mukherjee
Some Feedbacks from Placed Students
The course was very informative This truly brings anyone the next success of their growth. Join IMS to learn, and change your career curve as It actually helped me a lot in understanding digital marketing and the concepts of the same and got placed in Dharitri.
Soumen Banerjee
Some Feedbacks from Placed Students
I got to learn a lot of things from the courses. Number of hands-on exercises & assignments make me master various Digital Marketing concepts provided by IMS. Trainers supported me and I got an opportunity to be a part of Novotus Information Technology.
Niraj Shah
Some Feedbacks from Placed Students
I am truly grateful and have discovered a great source of encouragement and inspiration that have completely upgraded my career from zero knowledge in marketing to digital marketing professional in NCR Technosolutions . I highly recommend IMS.
Arpita Sen
Some Feedbacks from Placed Students
Being a part of IMS is itself an achievement and the most exciting part of the whole training was where the trainees were provided with live examples of digital marketing challenges and were encouraged to come up with solutions. This experience gave me a good sense of what I am expected to do when I am hired and finally it is an honour to be a part of Mould Innovations.
Akriti Poddar
Some Feedbacks from Placed Students
As per my experience I highly recommend IMS for those in search of digital marketing courses and want to make their career in this field as because of this skill development I got appointed in Linking Earth.
Deepojyoti Ghosh
Some Feedbacks from Placed Students
Due to incredible training and trainer effort and resources provided, I was able to learn the most useful aspects of digital marketing. Furthermore, the course was very informative, which helped me in understanding the various concepts and strategies that are used in digital marketing and as a consequence have been hired in kreative webtech.
Sumana Nandy
Some Feedbacks from Placed Students
I got very in-depth knowledge on various dimensions of marketing. This helped me a lot during my digital marketing journey. My sincere thanks goes to the institute and my trainer who made me able to achieve a good position in Innovative media Services.
Arindam Bannerjee
Some Feedbacks from Placed Students
Initially I was confused about which one to choose and then I decided to analyse each institute based on how they were marketing themselves. And that’s how I came to IMS and never regretted being a part of this institute as it changed my life and I was hired in HIH7 Webtech Pvt Ltd.
Amitesh Mondal
Some Feedbacks from Placed Students
I got to learn a lot of things from the courses. Number of hands-on exercises & assignments make me master various Digital Marketing concepts provided by IMS. Trainers supported me and I got an opportunity to be a part of Novotus Information Technology.
Niraj Shah
Some Feedbacks from Placed Students
At first, I was super sceptical about learning digital marketing. However, I gave it a shot - and because of industry-oriented digital marketing training offered by IMS, I have been hired by Blueberry Web Solutions.
Sampa Saha
Some Feedbacks from Placed Students
The learning experience at IMS was excellent. It is the only place where you can experiment with your skills without the fear of results. I really thank IMS and their trainer who helped me to showcase my skills and transform me into a better professional which helped me to secure my place in Bigg Boxx .
Priyasa Agarwal
Some Feedbacks from Placed Students
IMS get you ready with industry demand. I observed the course and learning platform is very systematic and result oriented as after completing my course I got placed in Avant Garde.
Tirthankar Das
Some Feedbacks from Placed Students
I came across internet marketing school when I was looking for the best digital marketing institute that would provide practical knowledge about Digital Marketing. My journey has been really amazing and helped me to enlighten and I have been appointed in Ability games.
Jayna Vora
Take the first step towards your career in Digital Marketing
Now
Download Course Brochure