How to Improve SEO Ranking Using Schema Markup
Do you want search engines to better understand your content?
Are you interested to get more details and informative results to your target audience?
But, how is it possible? Schema markup leads your way for better search engine rankings.
With schema markup, bots like Google spiders pick structured information from your website.
Through schema, your online visibility and brand presence improve considerably. Why? Compelling rich results grab the attention of users instantly. Also, visitors prefer to click on your website link.
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What is schema markup?
Before proceeding further, let’s understand what schema markup means.
Schema markup is the form of microdata. When you add this code to your website, it works as a rich snippet.
Rich snippets appear in search results with detailed descriptions of existing information on the website.
It is also known as structured data. It provides enhanced insights to a web page for users and search engines to comprehend your data clearly.
Why is schema markup important?
Schema markup makes your website rank higher let it be any type of content. Almost all search engines consider schema.org as valid rich snippets for different kinds of data:
- Frequently asked questions
Tons of schemas exist for different data types from company knowledge graphs, movie reviews, to event schedules.
With that prominent variance of schema, only one-third of the websites use schema markup. It is better to grab this chance of appearing higher in search engine positions.
Ways to use schema markup to improve SEO rankings
Now it is time to see how to use schema markup. Your focus is to improve search engine optimization, rank better, and appear more in SERPs.
Let’s get started. These are the steps:
#1 Use Google structured data markup helper tool
When you open this tool, it will tell you to select the type of schema you want to opt for. Pick the relevant schema category.
Further, paste the URL or HTML code.
#2 Start tagging the required information
Next, the page will load in which you have to tag items. For example, you may have a book reviews website. You want Google to know that “XYZ” is the name of the author.
Select the item in the right pane. Accordingly, the tagging will start in the right pane.
#3 Keep on tagging more items
Tag as many items you want to tag. Explore the things on your web page that you want to highlight. Some of them may not get tagged, but keep on tagging as many items as possible.
#4 Create and add the HTML
Once you’re sure it’s done, create the HTML to get the final code. Click on create HTML. It will show you the HTML source with Microdata markup. You get the list of microdata for the spots you have selected.
To complete the schema markup, fit the snippet’s code into your website HTML. You’ll see the highlighted snippet points on the screen, fit the corresponding code over there.
Alternatively, download the automatically generated file. Simply, copy and paste this into your source code.
Click on the finish button. The window will show a series of next steps.
#5 Test the schema markup
The process of adding schema markup is not complete without testing whether it is working fine.
Google comes with a structured data testing tool to see what your markup looks like in real-time.
Paste your code to see its preview. SEO audit services can find any loopholes in your markup and rectify them accordingly.
You can test existing markups as well. If any errors are there, you can change the code there and then, and test again.
# 6 Automate schema markup creation with a plugin
By automating schema markup creation using a plugin, you need not bother adding it manually for every web page.
For this, install the plugin into your content management system (CMS). It will create and upload the schema by itself in the backend.
No doubt, there could be errors sometimes. For that side by side, fixing is a must.
#7 Measure the effects of your schema
Measuring SEO effects describes the present status of schema markup. You can see the real-time impact on your website rankings.
Tools like advanced web rankings come in handy for this purpose. It informs whether you have applied the correct schema snippet code. You come to know:
- Does your code help you achieve greater visibility online or not?
- AWR’s SERP features visibility display change in your rankings with change in microdata. When you add or delete any keywords into your schema, it monitors its real-time influence.
To improve your visibility and rankings, it is necessary to audit existing schemas, add new schemas, test, and assess the effectiveness of applied structured data.