Symmetrix Systems Pvt Ltd

Symmetrix was formed in December of 2001. The firm was founded by Sean O'Neill, a veteran in the field of public relations and corporate communications. Symmetrix brings into play the talents and experience necessary for effective communications programs including: • Public information campaigns that significantly changed behaviors in seat belt usage and water conservation • Crisis management for telecommunications, financial, insurance, energy, and manufacturing organizations • Exciting and effective employee communications programs Two-Way Symmetrical Communications Model The two-way symmetrical model of public relations is considered the most sophisticated and ethical practice of public relations. This model focuses on dialogue that creates and sustains mutually beneficial relationships between an organization and its key stakeholders. This model attempts to minimize the potential imbalance of power between organizations and stakeholders found in the asymmetrical model of public relations and embraces a broader social responsibility perspective. As a result, the organization is not considered the primary beneficiary of public relations activity. Rather, stakeholders and society are both important considerations. Dialogue is a central component of the two-way symmetrical model. This model supports continuous two-way communication between an organization and its stakeholders. Ethical literacy, however, must guide the dialogue to ensure ethical communication. Using these guides, professionals can ensure ethical, two-way communication. Unlike the asymmetrical model, the symmetrical model includes a larger societal focus. Communication is designed to include a myriad of voices in order to ascertain the most ethical action.