Today Digital Marketing is booming everywhere and in every sector where marketing trends were mostly inclined towards traditional media. Now, the pace of conversion is so fast and effective that it’s becoming a must-have tool for any sort of marketing media. Today, keeping the pace of transition in mind, we are going to discuss the Top 10 Changes in Digital Marketing in 2018.
1) Integration of Augmented Reality in Social Media
As we can feel that our smart devices are growing powerful and social applications are forming a better integration with AR, brands are more likely to use AR for a better engagement with customers. For instance, tracking your location, brands might initiate frequent AR content, accession of which can only be done at that time, at that spot. Pokémon go was the innovator of the idea, and we can already feel that both Facebook and Instagram will be following this tech in their upcoming platform.
2) Influencer Market that collapsed
Most of the brands are investing millions into influencers now, but very few of them are measuring the consequences they could achieve from the substitute marketing investment. If this scenario continues, the market will definitely collapse as brands target a few select individuals who mint results or lean towards the foundation of organic promotion and distanced from high cost, mid-tier influencers who build awareness but very little Return on Investment (ROI).
3) Actual Apprehension of Customer Journey
Marketing that is driven by data is a potential tool, but how that data transforms into the customer journey will be ultimate in Digital Marketing in 2018. First try to analyze data to learn where your customers will be in every phase of their purchasing path, understand what appeals to them, and redesign your marketing to get them all along their journey.
4) Special Targeted Adds With Specific Intent
People are already having short attention spans and get served with several ads on a daily basis. We think ads may become more singularly targeted in nature, with a very focused goal and goal conversion place in mind, whether it be a smartphone or desktop experience. We also foresee that the mobile ad platforms will get a major boost in 2018, including Instagram, Facebook, Snapchat etc.
5) Organized Live Video
Video will continue to be among the trends in 2018 but not just video, well organized or professional live video. Almost all the social media are sailing into live video and adding new features every month to their platforms. Live video is a great path to connect with your audience, and the wobbly, holding a phone in your hand live video won’t be satisfactory anymore.
6) Communicative User Interface
Communicative or conversational interactions, such as Microsoft’s Cortana, Amazon’s Alexa, Google’s Assistant, Chatbots and others, will continue to find their place in user’s daily routines and lives. Communication is the original user interface. It’s truly natural and will let brands to naturally converse with consumers that information, or to interact, or just to be entertained.
7) Personalization along All Phases of the Sales Funnel
Neutralized email blasts and ads are moving the way of the fax machine. Becoming super-targeted and focusing on personalizing every transaction is becoming progressively important. Neutralized landing pages should be connected to every one of your advertising campaigns. Concentration is a currency, and forming a personalized connection with progress will be critical for digital marketing in 2018.
8) Contextual Targeting Schemes
In the form of General Data Protection Regulation (GDPR), we can hope that it will be more complicated for ad tech marketer to analyze user behaviors with cookies. Audience targeting schemes will be increasingly replaced by contextual targeting schemes and it will be compulsory for advertisers to learn what each page setting is all about, for pointing and brand safety function.
9) Cost Per Experiment As A Leading Metric
Advanced digital marketers will proceed to remain close to a great ROI on their work with the identification of all the old metrics rolled up into a cost per experiment — those outdated metrics like CPM (impressions), CPC (clicks), CPL (leads) and even CPP (pixels) the smart marketers were tracking. With too many transmit and even more market tech tools to consider, marketers must conduct experiments and analyze results.
10) Digital Tech Integration into Seamless Experiences
We believe that in 2018, digital will no longer be standing alone as a segregated subject. We will see it receive more integration into real-life ideas and both will become seamless. We are already witnessing this in professional sports and field events where the online experience starts before the event and continues during the event. We expect to see advanced marketers experimenting with this in 2018.
So, these are the Top 10-changes that can take place in 2018, and we feel most of them will definitely take place. Hence, If you are an aspirant in the field of Digital Marketing and want to remain ahead of others keeping with the pace, feel free to contact or visit Internet Marketing School, and we will take care of the rest. Thank You and Best of luck for your future!