Before going deep into the analysis of the significance of content marketing, it is essential to understand what it is all about. Content Marketing is all about creating, publishing and sharing interesting reads with the objective of building good impression and enhancing brand visibility.
Today, it is one of the most powerful and effective marketing strategies. Take a look at top 10 benefits of content marketing that will make you convince my point.
1) Ample On-Site Content
“It is not the best content that wins. It’s the best promoted content.”
This might seem a lucid observation, but the more time you devote on content marketing, the larger will be the number of content on your website. Of course this is a great way to get higher conversions as your customers will find more reasons to stay on your site, know your brand better and start relying upon your business. With innovative and interesting reads, your users will prefer sticking to your site longer.
2) Greater Visibility in Terms of SEO
“Google loves you when everyone else loves your content”
With every new blog post, you are adding a page that Google is going to crawl. Having more pages doesn’t necessarily means that you are going to have more search traffic, but having pages full of quality contents will surely enhance your chances of getting higher rank through greater search queries. Just keep in mind to use target keywords and topics that your customers usually search for.
3) Greater Trust & Authority of Domain
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
A site that is enriched with good quality content will automatically enhance its authority, expertise, trust and relevance. The domain authority can be further strengthened if the content published gets larger inbound links from outside sources. This will in turn help in the search ranking process. Thus, the higher the number of quality content, the more is your site’s organic search visibility.
4) More Traffic through Referrals
“The more content you put, the more luck you have.”
This particularly depends upon the guest posting part of your content strategy. When you publish contents as a guest through external publications, you will be able to back link your site. Try this with authoritative, relevant, high traffic sites and a single guest posting can bring your site plenty of new visitors.
5) Increased Social Traffic and Followers
“Let your content do all the talking.”
Make use of social media platforms by syndicating your content and gain wider exposure. If you follow this trick, you will notice more users seeing and reading your content. Not just this, people will also have the scope to share your material with their friends and followers. In this way with time, you will start gaining more followers on social media.
6) Improved Conversion Rates
“Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.”
When it comes to content, you primary aims are to involve, inform, assist and bring value for your visitors. Once these areas are addressed, you can easily utilize any left space for product or service pitching. If executed intelligently, you could simply drive your conversions higher. However make sure to use tactics and avoid turning your content into an advertisement.
7) Good Reputation of the Brand
“A content that helps is superior to a content that sells.”
When your readers go through your content, they will be developing an impression about your brand. If they find your contents valuable, informative and interesting, your brand value will automatically get increased. Moreover, if they find your contents on other sources and on the newsfeeds of their social media profiles, the trust level of your brand will get increased.
8) Stronger Relationship with Customer
“Content is the rock upon which trust is built.”
Although a good brand reputation will be an added advantage for the size and appreciation of your audience, but quality content will help in enhancing the reliability and closeness of your relationship with your customers.
9) Global Utility
“Content Marketing is building your brand’s identity on global grounds.”
As the term “global utility” indicates, content marketing is a universal tool that can be adopted by any industry as its marketing strategy irrespective of the kind of service or product it sells.
10) Reduced Marketing Expense & Compounding Value
“Content is all about spending less and earning more.”
Content Marketing is not only cost-effective but also offers compounding returns. What it costs is only TIME! The initial first month may not fetch you much but your next months will see a good growth. By the time it reaches a year or so, you will find your ROI quadruple.
If you are interested to learn, experiment and explore digital marketing to its core. We will help you gain a clear insight on the same through our LIVE instructional classes, paid internships and a lot more. Till then keep following our blogs to get a preliminary understanding of the subjects. Do share with us your views in the comments.