The world is already witnessing a digital revolution everywhere. Starting from the growing number of smartphone users to the overwhelming numbers of online businesses, the entire globe is now connected on clicks. While this huge dynamic sector is in the limelight, there is n number of digital marketing related roles in Delhi.
Every particular job role makes you adopt the right skills and strategies needed for digital marketing. There are various kinds of job opportunities associated with digital marketing. Here are the reasons why a career in digital marketing is a lucrative option for you.
Digital Marketing Manager - The major role is to develop, execute and control online marketing campaigns in order to promote a business in the digital space. Drive more traffic to the company website and gain leads from there. Identify and analyze the latest trends and optimize campaigns accordingly.
SEO Executive - is responsible for ranking a web page on the first page of the Search Engine Result Page (SERP) and to improve the website's organic search traffic. Search Engine Optimization is always in demand and hence this particular job role will continue to rule the market. Although SEO executive jobs are available for all irrespective of any degree but having a digital marketing certification is undoubtedly that extra star mark on your resume.
Social Media Executive/Social Media Manager- works for the brand’s social media presence based on interaction with the target audience, brand promotion through engaging content, and expansion of opportunities to fetch more sales. In short, an Social Media Marketing expert should possess a clear understanding of each and every social media platform, plan out effective social media marketing strategies, and optimize content for social media engagements.
Conversion Rate Optimizer - The primary role is to work on the lead generation and conversion strategy of a particular organization. It is considered one of the most significant job roles in digital marketing. CRO experts deal with testing, managing, and executing conversion points in the online marketing funnel.
Search Engine Marketing Manager - If it’s a small growing company, the digital marketing manager takes care of all the tasks related to search engine marketing. However, if it’s an MNC or a big firm, these tasks are looked after by an SEM specialist. He/she is basically responsible for targeting the total number of leads and clicks, manage biddings, research for keywords and analyze them accordingly, provide effective ad copy and finally test the ad campaigns within the given budget.
Inbound Marketing Manager - The sole responsibility is to attract traffic, and prospective leads and finally convert them into actual customers.
Content Marketing Manager - is in charge of looking after the content marketing strategy of a brand. Starting from quality content writing for web pages to assisting the social and SEO team, writing blogs, ebook publications, email marketing content, guest posting, video content, and preparing sales page content, the role of a content manager is vast and versatile.
Analytics Manager - is responsible for transforming raw data into useful business insights through the execution of tools and strategies.
Affiliate Marketer - promote, refer or advertise merchant's products/services in return for a commission. They act as a middleman to connect digital buyers and merchants by recommending affiliate products. They also share and produce relevant content to help potential buyers make informed decisions.
