Best Digital Marketing Institute in Delhi

Digital Marketing is defined as the promotion of products and services through various forms of digital media. For instance, the mediums of advertisement that are being conducted following a digital marketing strategy of a business along with all promotional efforts made through the Internet, mobile devices, electronic billboards, social media sites, as well as television/digital/radio channels.

Digital Marketing is not just a medium of promotion but also a personalized way of interaction between businesses and customers via digital marketing channels. While the world goes digital, internet is the major medium to stay connected. Digital marketing is encompassing effective communicative platforms like Search engine marketing, Affiliate marketing, Email marketing, Social media marketing (SMM), and Blogging.

The world is already witnessing a digital revolution everywhere. Starting from the growing number of smartphone users to the overwhelming numbers of online businesses, the entire globe is now connected on clicks. While this huge dynamic sector is in the limelight, there is n number of digital marketing related roles in Delhi.

Every particular job role makes you adopt the right skills and strategies needed for digital marketing. There are various kinds of job opportunities associated with digital marketing. Here are the reasons why a career in digital marketing is a lucrative option for you.

Digital Marketing Manager – The major role is to develop, execute and control online marketing campaigns in order to promote a business in the digital space. Drive more traffic to the company website and gain leads from there. Identify and analyze the latest trends and optimize campaigns accordingly.

SEO Executive – is responsible for ranking a web page on the first page of the Search Engine Result Page (SERP) and improving the website’s organic search traffic. Search Engine Optimization is always in demand and hence this particular job role will continue to rule the market. Although SEO executive jobs are available for all irrespective of any degree but having a digital marketing certification is undoubtedly that extra star mark on your resume.

Social Media Executive/Social Media Manager- works for the brand’s social media presence based on interaction with the target audience, brand promotion through engaging content, and expansion of opportunities to fetch more sales. In short, an Social Media Marketing expert should possess a clear understanding of each and every social media platform, plan out effective social media marketing strategies, and optimize content for social media engagements.

Conversion Rate Optimizer – The primary role is to work on the lead generation and conversion strategy of a particular organization. It is considered one of the most significant job roles in digital marketing. CRO experts deal with testing, managing, and executing conversion points in the online marketing funnel.

Search Engine Marketing Manager – If it’s a small growing company, the digital marketing manager takes care of all the tasks related to search engine marketing. However, if it’s an MNC or a big firm, these tasks are looked after by an SEM specialist. He/she is basically responsible for targeting the total number of leads and clicks, manage biddings, research for keywords and analyze them accordingly, provide the effective ad copy and finally test the ad campaigns within the given budget.

Inbound Marketing Manager – The sole responsibility is to attract traffic, and prospective leads and finally convert them into actual customers.

Content Marketing Manager – is in charge of looking after the content marketing strategy of a brand. Starting from quality content writing for web pages to assisting the social and SEO team, writing blogs, ebook publications, email marketing content, guest blogging, video content, and preparing sales page content, the role of a content manager is vast and versatile.

Analytics Manager – is responsible for transforming raw data into useful business insights through the execution of tools and strategies.

Affiliate Marketer – promote, refer or advertise merchant’s products/services in return for a commission. They act as a middleman to connect digital buyers and merchants by recommending affiliate products. They also share and produce relevant content to help potential buyers make informed decisions.

Digital Marketing training in Delhi remains incomplete without any practical exposure. Until and unless you implement your theory-based knowledge into a real-time situation, your training remains incomplete.

In our classroom training or online training, you will get a learning experience through Industry live projects where you will get to know how to use tools to implement in your online strategy. Here are the tools covered in the digital marketing course in Delhi:

• Social media tools
• Keyword research tools
• eCommerce tool
• Heatmap and A/B testing tool
• Graphic designing tool
• Landing page builder
• SEO audit tools
• Link building tools

Digital Marketing is one of the trendiest careers of all job roles in the market mix these days. It has seen immense growth in the past few years since all companies have realized the significance of online presence.

Irrespective of any particular stream, Our advanced digital marketing course in Delhi is for any career/business enthusiast who seeks growth and prospects in his/her future. However, to be specific, the course is ideal for the following individuals:

Sales/working professionals seeking career growth. Through the course, you will get a deep insight into digital marketing. You will learn:

• To elevate your competencies and step into a digital marketing role.
• Understand and deal with the digital marketing campaigns thereby assisting and collaborating with your digital marketing team.

Entrepreneurs who want to leverage digital marketing to increase sales of their business. With more and more customers going online, it is important to track your potential customers by strengthening your digital presence and reach the right audience. Hence, digital marketing should be a crucial part of your overall strategy. Our digital marketing training program in Delhi will help you:

• Hone the skills on how to use digital marketing channels and premium tools so as to grow your brand online.
• Gain a detailed understanding and experience needed to deal with agencies and marketing partners so that you can execute an effective online strategy for your business.

Traditional marketers who want to sustain in the present market scenario by acquiring digital marketing skills. Digital marketing is already in focus of attention nowadays, and if you are already into traditional marketing practices, you can add to the digital marketing expertise to build a better career. This course will help you:

• Widen your marketing proficiency and make you stay up-to-date with the latest technologies and trends in the digital marketing domain.
• Expand your career scopes thereby making you eligible to put your feet in the area of digital marketing.

Digital marketers who want to take their career to a higher level. To stay ahead in the race of success, it is very important for a digital marketing specialist to have the ability to execute campaigns through various online channels. With our course, you can:

• Expertise in the latest techniques that are industry-related and useful for personal branding.
• Develop versatile skills in online marketing and uplift your career.

Students who want to foster a career in the lucrative and promising domain of digital marketing. If you are one of them, you can choose to learn by opting for our course. It will help you:

• Develop a strong base on digital marketing and gain practical experience in the field.
• Learn how to combat and win in this competitive era of marketing.

Our digital marketing course in Delhi will help you accomplish the following:

• Gain an in-depth understanding of the different digital marketing disciplines: Strategy Building Process, Marketing Automation, Programmatic Buying, Youtube Marketing, Search Engine Optimization (on-page & off-page SEO), Inbound Marketing, Social Media Optimization, Content and Mobile Marketing, Pay-Per-Click Advertising, Web Analytics, Online Reputation Management, Growth Hacking, Video Optimization and e-commerce marketing.
• Master digital marketing execution platforms and tools: Google Ads (previously known as Google AdWords), Facebook Ads, LinkedIn Ads, Twitter Ads, Google Keyword Planner, Google Adsense, Google Analytics, Google Tag Manager, Google Search Console (formerly Google Webmaster), Google Trends, Instagram Advertising, and YouTube Ads.
• Learn how to formulate, plan, and apply powerful digital marketing tactics with the perfect channel attachment in our digital marketing plan module.
• Learn different methods to make money online.
• Create the correct marketing tagline tailored to niche audiences.
• Prepare for top digital marketing certification exams that are significant for would-be digital marketers.

Delhi is the shelter of a massive number of leading digital marketing companies. These reputed companies are constantly in search of talented digital marketing experts, job seekers will never be jobless in the Delhi NCR region. Here’re some of the top 15 firms that offer Digital Marketing jobs in Delhi.

• Tech Magnate
• Dignitas Digital
• Markigence
• Brand Loom
• YNG Media
• Sterco Digitex
• MMBO
• EZ Rankings
• RedCube Digital
• Social Eyes
• Omlogic
• Digital Markitors
• WeBeeSocial
• King Crescent
• Rockmysales

Adopting new skills add to your credibility and employability. You can evaluate your skills better when you appear for a job interview. Here are ten digital marketing interview questions commonly asked by any hiring manager. Have a look at these essential tips to outshine among peers.

Q1. How digital marketing is different from traditional marketing?
Tip: Definitely, developing and managing digital ads is different from print, TV, outdoor and retail ads. Keep the following points in mind –

Traditional marketing includes:

• The local audience is the target market
• Preparing marketing stuff manually
• Depending on conventional marketing channels
• Arranging events in person

Digital marketing includes:

• Global + Local audience is the target market
• Live audience communication
• Usage of several online marketing channels deriving from customer behavior
• Promotional events

Q2. What are the types of digital content essential for designing a powerful campaign?
Tip: These are the major categories of popular content type –

• Blog Post – A problem-solving approach in the article acquires the maximum user engagement.
• E-books – For greater length content try e-books for enlightening people.
• Video Content – Videos grab maximum eyeballs when made on the relevant subjects.
• Podcast – Audio content have a different set of audience. Audio content can be hosted on the site and it should be downloadable.
• Email – Newsletters directly communicate with the existing and potential audience.
• Social media – Social media platforms have evolved as the best tool for brand promotion and enhanced search results.

Q3. How content marketing is different from content strategy? Give some examples
Tip: This one is supposed to be the most-asked question in any digital marketing interview. These are two pillars on which online marketing gets success. Both of these components have different roles in making an effective digital marketing campaign.

• Content marketing is curating useful content for online business promotion. This is a marketing method through which consumers are directed to the sales funnel.
• Content strategy includes the planning and executing rich and unique content e.g.: site review, user behavior testing, competitive analysis, etc.

Q4. How do you select effectual KPIs and what is the exact way of tracking them?
Tip: The performance of an online marketing campaign depends on many aspects. There are many metrics to measure this performance but one should know which KPIs (key performance indicators) are important to run a campaign. Such as-

• Return on Investment (ROI)
• Conversion stemming from content marketing
• Click-through rate (CTR) from email marketing
• Organic traffic
• Quality lead acquisition

However, there are certain guidelines for tracking such KPIs e.g.-

• With the KPIs tracking, you can fine-tune your campaign performance weekly.
• With monthly KPIs tracking, you can tweak your campaign in order to ascertain the growth percentage.
• To witness the overall progress of your strategy, closely monitor the quarterly KPIs.

Q5. Why is the role of sales funnel in digital marketing?
Tip: This is one of the most crucial questions asked by an interviewer while you sit for a digital marketing job interview. Sales funnel is a marketing model in digital marketing where potential consumers are brought together from various actions or events and then modeled as the shape of a funnel. This is a self-explanatory model that states how to reach the right customers can be accrued through various sales channels. Let’s give you a brief about the funnel construction:

The top part of the funnel indicates the “Awareness” phase. Here you introduce your product/brand to the target customer. The process involves-

• Videos
• Podcasts
• Website articles
• Social media posts
• Paid advertising

The middle of the funnel represents the “Evaluation” phase. Here the people come to know what you are selling but they are unsure whether your product/service will solve their problem or not. It involves-

• Webinars
• Marketing emails
• Quizzes
• Guides
• Landing Pages

The extreme bottom funnel is the “Conversion” one. Here you convert your audience to your customers. The practice comprises of-

• Product demonstration
• Sales pages
• Webinars
• Comparison graph
• Customer Testimonials
• Unique offers

Q6. How do you strategize your SEO campaign?
Tip: This is a general question asked in an interview. Conversions generate through search engine traffic matters a lot to make a digital campaign fruitful. How you strategize your SEO reflects your digital marketing success. Given below are a few points to consider:

• Keyword research – Explain how you can use various advanced digital tools like KWFinder, Keywords Everywhere, and Keywordtool.io are used to find relevant keywords and create high-performing content.
• Website traffic audit – Tell them how Web Analytics works to calculate website visitors and how this data can be used to deliver the best SEO result.
• Website ranking strategy – Talk about how Google’s Search Quality Evaluator Guidelines are used to increase the keyword’s ranking. Both SEO content and website structure fall under this.

Q7. What are the software tools you use the most?
Tip: Two things you need to remember before responding to this question.

• If the interviewer belongs to a digital team, you can face this question for sure. Therefore, a little preparation before the interview is a must-need.
• If you are well-versed with the common tools (like Yoast, MailChimp, Buffer, Canva, Hotjar, etc.) you can nail any digital marketing interview. Make sure you know them all along with the best practice over various platforms.

Q8. What are the techniques you use to get customer feedback?
Tip: Business owner who own an online eCommerce store, know better how tough is to gain peoples’ trust and their honest feedback. Always remember people share their feedback more on the occasion of product dissatisfaction than that of user satisfaction. Here are some tested hacks to gain quality feedback from your audience-

• Add live chat support on the website
• Feedback from FB and Instagram lives
• Add a separate customer feedback form on the website
• Track user behavior on the website and social media
• Customer follow up
• Feedbacks from email and app
• Use online polls
• Handle negative feedback professionally

Q9. Why trends/industry updates are important and how would you incorporate them into your work?
Tip: Digital Marketing is the fastest evolving marketing industry. You need to keep up with various changes like Google search algorithms, social media updates, content strategies, latest software, etc. Following the trends is not a difficult task. Make a list of news sources like BuzzSumo, Sprout Social, Marketing Land, Search Engine Watch, Search Engine Journal, Social Media Examiner, etc., and follow their new articles. You can check Twitter trends to keep up with the latest hacks in digital marketing.

Q10. How would you explain digital marketing to a non-marketer?
Tip: There will be situations where you need to explain about digital marketing to people who maybe are not really aware of the topic. In such circumstances forget your expert status and core technical aspects and describe it in a way so that any layman can freely understand such as-

“Digital marketing is any form of marketing products or services that involves electronic devices.”- Neil Patel

Our center is located in Malviya Nagar, South Delhi. It lies in between Hauz Khas and Saket. It is serviced by the Malviya Nagar metro station. If you are interested in our best digital marketing courses in Delhi, you are invited to attend our free orientation session. Get in touch with our counselors for any kind of information related to our training programs.