Technology and Digitization are two inseparable aspects of modern life. The entire world is now at your fingertips and this has made individual and business interactions quite convenient. The evolution of digital media has already flooded the job market with immense opportunities that show lucrative growth and promising career options for skilled individuals. At IMS, we exactly train our students from the basics to hard-core digital marketing strategies. Moreover, from the experience we hold and the placement support we provide, it is quite evident that we stand as the finest institute for digital marketing training in Kolkata.
We launched our first training center in Bhowanipore on 18th August 2016 and today we have 4 centers. All our centers in Kolkata have seen a lot of success in giving quality training. Having an experienced faculty base with exceptional mentoring ability and industry experience, we make learning easy and interesting.
Being a premium digital marketing institute in Kolkata, our teaching methodology is a bit different from others. It is based on both theoretical as well as practical classes so that our students can utilize their theoretical and practical knowledge for implementation. Our professional digital marketing courses cover Marketing overview, Search Engine Optimization (SEO), Inbound Marketing, Search Engine Marketing (SEM), Youtube Marketing, Affiliate Marketing, Email Marketing, Mobile Marketing, Social Media Marketing, Google Analytics, Lead Generation, Influencer Marketing, Online Reputation Management, eCommerce Marketing, Content Marketing, Video Marketing, Digital Marketing Strategy, Blogging and much more.
Not only students, but we also provide training to business owners and entrepreneurs thus helping them on how to select the target audience in the most cost-effective way and get the maximum return on investment. Apart from weekday batches, we provide weekend batches to help the office workers balance their office and studies simultaneously. If you want to know about our online or classroom digital marketing course in Kolkata, contact our adviser. They will assist you with all sorts of information.
Our Premium Program in Digital Marketing is suitable for anyone looking to learn the A to Z of Digital Marketing.
Kolkata is a hub of large public & private corporations and digital marketing companies. This makes it a city of career prospects for fresh digital marketers. Our digital marketing training course will enhance your selection chances at multinational corporations.
Considering the pace at which the world is experiencing digitization, a career in this dynamic domain is already in demand. Besides, there exists a massive gap between proficient digital marketing experts. IMS is your one-stop destination if you are aspiring to acquire a position in the field of digital marketing. Right from the fundamentals to core concepts of web marketing, our expert trainers will train you with the job skills needed for this field.
The course modules have been developed as per the current digital marketing industry updates and we are constantly upgrading our course syllabus owing to the emergence of new trends and innovations. Our course is divided into live instructor-led sessions, digital marketing projects, and free tools through which we help students analyze and adhere to the trends of the digital space and create a marketing plan accordingly.
Our ISO certification and Google Partnership make us hold the position of top digital marketing institute in Kolkata. We have been accredited as the winner of the TV100 Industrial Excellence Award in Digital Marketing Training and featured as "Company of the Month" in Silicon India magazine and several websites like Techstory.in, Traininginseo.in, LAFFAZ.com, Tryootech.com, and many more. We are ranked no.1 digital marketing training providers by Sorav Jain (Digital marketing influencer) and among the top 10 institutes in India by DigitalMonster.org. Our promise towards professional training and excellent placement results has made us beat the competitors. That’s why our candidates are always preferred during placement.
We will help you prepare for Digital Marketing certifications right from Kolkata. All these certification exams are free of cost except the Facebook Blueprint Certification. We also provide you our certificate at the end of the digital marketing course.
Kolkata (earlier known as Calcutta) is the capital of West Bengal and situated at the eastern banks of River Hooghly. It is the oldest working port in India as founded by East India Company, and also the Capital of India from 1773-1911 (British Raj). It is the birthplace of modern Indian cultural, artistic, and literary movements. Kolkata is famously known as the “Cultural Capital” of India and at times referred to as the “City of Joy”. With a population of 18.6 million, Kolkata is the third most populous metropolitan city in India. After Delhi and Mumbai, it is considered as the third most productive places in India.
1. Growing investments in digital ads: As per a case study report by GroupM (the world's largest advertising media company), the percentage of online ads has grown exponentially and big Brands are ready to invest in such ads.
2. Talent crunch for google certified digital marketing professionals: Owing to the pace of digital marketing is expanding, there exists a vast gap for skilled marketers. This is because academic organizations fail to fulfill your online marketing skill-building needs.
3. Frequent change in the digital marketing industry: Digital Medium keeps on changing with the advancements of technology. Hence, there’s always a need to keep oneself updated to sustain in this industry.
4. Increasing online-based products and services: Since digital marketing is a cost-effective approach, several online startups are mushrooming all over the world. This has boosted the demand for marketers.
There are no such skill set or eligibility criteria required for offline or online Digital Marketing Course in Kolkata. You need to be a 12th pass or a graduate, in any stream. You can enroll in the certification course if you are:
We are one of the best platforms for offering online training on Zoom/skype and classroom training at our Institutes. You can select any mode based on your choice. We also offer customized training options (advanced SEO training or PPC Training) to students who want to master any specific module.
Usually, the course duration ranges from 3 months to 6 months depending on the digital marketing course you choose and the availability of the applicant. A candidate who attends regular classes finishes the course lot earlier than the weekend classes. Therefore, office workers take a longer time for course completion than general candidates.
It depends on the training course that you choose. For offline and online training we have a different course fee. However, there’s the facility of part payments which can ease up your learning process.
The practical training helps you to thoroughly understand the different aspects of digital marketing. As a part of the digital marketing course, you will be choosing a relevant domain name, website planning, doing web design and web development using web pages builder, learning how search engines work, performing keyword research, adding meta tags, setting up Google Search Console, applying on-page SEO techniques, implementing schema markup, link building (off-page SEO), using Yoast SEO plugin, conducting a technical SEO audit, writing blog posts that convert, working on local SEO case studies, creating a high converting landing page, analyzing analytics data, SEO content writing, managing paid marketing campaigns on Facebook Business Manager and Google Adwords, examining marketing analytics, SMS marketing, working on a range of social media marketing projects, and developing a solid digital marketing strategy.
You will also be exposed to variety of the latest tools and study materials that are used to simplify the digital marketing process. On successful completion of the course, you can also get the chance to do an internship with one of our corporate associates.
Yes, we do offer Digital marketing certification post-course completion that adds to students’ integrity as Internet Marketers.
Many people choose to freelance once they complete their certification training. This choice has been becoming more prominent with time as people are keener on working independently than to go for a 9-5 schedule restricted with varied etiquette and protocols. Of course, freelancing as Digital Marketer pays well as there are so many specialized domains that exist under the Digital Marketing umbrella. There are multiple online freelancing platforms like Upwork, Fiverr, Freelancer, Bark, PeoplePerHour, Guru, and etc where they can choose their assignments and get paid as well.
For a digital marketer, the entire industry is a big open window to dive in. Assessing the major growth of online marketing across every industry verticals it can be easily said that a digital marketing professional is the 'need-of-the-moment' for every booming industry. There are multiple job roles that you can apply for such as -
Our digital marketing courses in kolkata churns out some exceptionally talented professionals who then prove themselves in the corporate arena. We have a huge demand from businesses as well as agencies for the right digital professionals to fulfill their ever-growing vacancies. All our students get job assistance with a lot of real digital marketing skills that help them to do well in their career, be it in a corporate job or while working as freelance consultants.
Depending on the skill, experience, and organization the pay-scale of a digital marketer varies in Kolkata. According to Payscale.com, the average salary package is Rs. 252,342 per annum.