Just a laptop and an internet connection can do wonders in your career in terms of making money digitally. YES! Digital Marketing is the buzz word in the current industrial scenario where brands are constantly looking for dynamic talents who can expand their business online.
The Internet is the best medium via which you can reach millions of people across the globe within seconds. To understand the demand for digital marketing trends, just take a look at the transformation it brought making brands successful w.r.t. sales and profit.
As it clearly explains above, in the era of organic growth, digital marketing is the ladder of success. Not only does an enterprise need digital marketing chops, but with the right skill set, you can also start your own business within a very short period of time.
Although the big pond of digital marketing is full of dozens of subjects you can just catch the right fish to hone your skills. No matter whether you are a creative specialist, an analytical thinker or a loner, there are plenty of opportunities in this field. Here’s a list of digital marketing trends for a newbie who is eagerly waiting to unveil this treasure trove:
1) SEO Specialist:
If you are thinking “C’mon, it’s 2017 and SEO is kind of obsolete!” Let’s correct you as it’s not out-dated. SEO is still an essential part of digital marketing as it ever has been.
The story of SEO is far more than just getting your website on the top rank of Google, Bing, or Yahoo. Since Google’s search algorithms are changing, SEO strategies are also changing. Therefore, it’s essential for a newbie to understand the white-hat marketing tricks such as guest blogging, content marketing which are today important parts of SEO.
2) PPC Executive:
Another trend that’s highly in demand is to pay per click marketing. These days, businesses are using paid ads to generate maximum ROI. Through PPC, your website will not only reach the top ranks of Google but also gain high quality, targeted traffic.
3) Mobile Marketing Specialist:
Mobile Marketing can be a standalone skill in the field of digital marketing. One added advantage of mobile marketing jobs is that they are less competitive than SMO or SEO jobs. To prove yourself efficient in this genre, you need to be able to strategically talk about the various aspects of mobile marketing such as SMS.
4) Social Media Expert
Social Media- The most powerful tool in the modern world of online marketing! While half of the world is using the platform of social media, to no surprise companies are also searching for SMO experts who can advertise their products or services through this potential platform. This makes social media marketing a demanding skill set to learn and explore.
5) Email Marketing Specialist:
Email Marketing is among those keys that unlock online success. Creating an email list of tens of thousands is indeed challenging and if you know this trick you are a valuable resource. If you dream to be someone who has recruiters knocking at your door, learn the hacks of email marketing.
While there are many more sub-skills of digital marketing such as content management, analytics, etc, we have jotted the top five trends that are ruling the entire sphere of internet marketing. So aspirants, pick up any of these subjects and put your career on the wheels of success.