The inclusion of artificial intelligence in digital marketing can prove to be a boon for marketers. From forecasting patterns in large data sets to predicting audience behaviour, AI is influencing digital marketing immensely.
With its power to gather and analyse a large amount of data effectively, the field of digital marketing is revolutionised by AI every single day.
Digital marketing simply uses AI to automate various tasks like data collection, processing and reporting. The idea behind using artificial intelligence in digital marketing is to enhance efficiency and limit the time for process-oriented settings.
Moreover, to enhance their marketing campaigns, digital marketers are leveraging automation to reduce the human side in their strategies.
What is Artificial Intelligence?
Artificial Intelligence or AI refers to a set of original and relevant technologies that can mimic human capabilities. It is the intelligence demonstrated by machines, as opposed to the natural intelligence by humans.
AI optimises machines to simulate the decision making and problem-solving aspect of marketing, which in turn, can help enrich consumer experiences and boost conversions.
Impact of AI in digital marketing
If you are considering investing in AI for your marketing strategies, but feel intimidating regarding its prospects, then you are not the only one. Capitalising on new technology is a big obligation, especially when it is underlined by complicated concepts and uncertainties.
To help you make the right decision, we have listed down several factors that help you understand how automation will change digital marketing in the years to come.
- Better personalisation: With the change in time, customers’ expectations have also changed. As we live in a competitive world, today’s consumers want brands to shape their content according to their interests. Many potential customers won’t even engage with brands that indulge in non-personalised marketing. That being said, here comes AI. With the help of automation, marketers will be able to personalise their conversations on a more personal level. This can help in conveying the promotional content that will most probably convert leads, and drive business growth.
- Vibrant costs: Offering attractive discounts is a great way to drive sales. With AI, businesses can price the products/services dynamically based on demand, customer behaviour, buyer persona, etc. to maximise profits. Every product/service can be shown on a graph in which the price fluctuations can be noted depending on various factors like season, popularity, etc.
- Content development at scale: In content curation, most marketers suffer from generating quality content that can deliver a personalised experience for every individual. However, with AI, you can optimise and boost your content marketing strategies effectively. AI can help you produce new and exciting stories in a couple of minutes! Computers can come up with formidable and relevant social media posts easily.
- Enhance time efficiency: With AI, you can automate time-consuming tasks. This helps marketers to stay focused in other areas which need human intervention like developing original and creative strategies. strategies.
- Product recommendation: With Product recommendation: With AI, marketers can help recommend products/services based on customers’ behaviour and interests. AI is most likely to be utilised to convey personalised content recommendations that the audience may find appealing, and may further engage with the brand. This would not only help in building the brand authority but also lead to a higher conversion rate.
- AI-powered designs: With the help of AI, the need for a graphic designer will soon fade away. Not only will it help the brand in reducing costs, but would also save time getting the creatives designed. AI will allow you to make a lot of such designs by yourself, even if you are not skilled in the concerned domain. Various AI-powered tools will empower you to create visually appealing creatives easily. AI will further optimise machine learning to understand the text and offer related attractive designs based on the context.
How to Implement Artificial Intelligence for Successful Marketing Strategies
Read below as we have listed several ways on how to use artificial intelligence in digital marketing.
- Chatbots: AI can be utilised to build an enhanced customer service. Chatbots possess a large number of consumer-centred data points. They can also detect repetitive problems, identify specific issues for users, etc. Moreover, you can combine chatbots with personalised content marketing campaigns, turning them into dynamic marketers.
- Content creation: As brands get their business content authored by machines, the work of content developers becomes more efficient. Each AI-powered mechanism is designed as per the frameworks and algorithms of a brand to better serve the customers. Moreover, various AI-content generation tools can offer you attractive and innovative social media posts that your target audience is most likely to engage with.
- AI optimised PPC advertising: Most PPC campaigns are managed by either an ad agency or an in-house marketing team. In short, humans. With AI, you can uncover a multitude of marketing platforms, which may not be incorporated by your competitors. Hence, if you are working with large-scale PPC campaigns, it is advisable to utilise automation algorithms as they can help you to optimise copywriting, layout, bids, targeting, etc.
- Maintain data privacy and quality: Marketers require a large amount of data to better plan and execute their marketing campaigns. With AI, you can not only ensure data privacy but also manage data quality. This, in turn, can help you to effectively leverage artificial intelligence solutions. One can deploy data management software to reduce quality issues of your data and prevent it from being harmed by cyberattacks.
- AI-powered consumer insights: Insights generated by AI help marketers to better understand the buyer persona and make decisions centred around it. One can even grasp market knowledge by analysing a large amount of data on blogs, social media channels, etc. You can also conduct customer segmentation easily. This can allow you to recognise which audience should be targeted, associate customers to the products they are likely to buy, avoid marketing unrelated products to consumers, etc.
While AI can be utilised in several ways to help businesses grow, many experts believe that jobs in digital marketing will become obsolescent.
Nonetheless, artificial intelligence in digital marketing has made its impact felt way before and continues to shape marketing campaigns around the world. Hence, if you wish to run a successful online venture, then implementing AI-powered technologies is a must.