Many Businesses think of Facebook presence as Facebook page & paid advertisements. Businesses create a Facebook page to invite conversations and drive more engagement. However, most businesses fail to turn their pages into live conversation halls. Facebook is the indomitable place for social networking, but interacting with the expansive audience on Facebook isn’t as easy as it sounds.
It’s difficult to build an interactive page without an advertising budget. Even, after paying for advertising, business seems to follow the vanity metrics of engagement i.e. more likes, more followers, etc. More likes don’t necessarily guarantee a keen interest in your brand. This is where the Facebook group takes up the reins. When all the efforts to bring real engagement to your business page comes to vain, there the solution comes- Facebook group.
It’s the most feasible way to create a community of like-minded people who are keen on your business. The community which shares more in common talks more about the commons. Right? So why not to create a Facebook Group for your brand to bring your social media goals to fruition?
Let’s look at the top 5 benefits of creating a Facebook Group for your brand:
1. Drive more personal engagement
Facebook Group breaks the barrier of formality which comes with Facebook Business Page. For most of your audience business pages are a logo, brand name, and place to promote their products & services. It takes efforts and advertisement budget to change the psychology of people. However, Facebook groups expel this hindrance.
In a group, you are the face behind the group. People are more likely to engage with a person than a business organization. Such engagement brings opportunity for a brand to be more personal.
2. Bring direct attention to Call to Action
Facebook Groups can help you to pin a post to the top. In this manner, you can bring direct attention to the call to action. Be wary of pinning too much of promotional content at the top of the group. People are there to enjoy the company of other people in a community. They don’t want to be sold but they want to know and buy later on. Facebook group is the place for piquing the interest of your prospective consumer in your brand and help you to retain your existing consumers by creating a communal relationship.
3. Build a community of Like-minded people & receive feedback
Facebook group is the best place to get immediate feedback from your consumers. If you are creating new products and trying new ideas, then you can get instant feedback from your Facebook Group. Creating a niche community helps businesses to listen to their consumer-a most important aspect for any business to thrive.
Creating a community of like-minded people helps you to get and test new ideas. Listening to what your customers are talking about helps you develop better products and resolve any issues that come across. Make sure the content you post in your Facebook group is relevant as engagement is the key of any social media strategy.
4. Launch Products & Announce Offers
Creating a focused group to gather like-minded people have several reasons—sharing ideas, experiences, ask questions and create a community of the best in any niche.
Building a buzz around new products and offers, later on, would be easy. Creating a group gives you a highly targeted audience to launch new products and promote offers when it seems appropriate. But don’t lose your focus on creating value-packed community else no one will take interest in those offers.
5. Give value to build trust
Have you bought a product from any company you didn’t trust? Or, have you ever followed a brand in which you have no confidence? The most obvious answer is NO. Trust is the building block of any of the four points mentioned above. The matter of the fact without trust no one would like to engage with your group, give feedback to your polls or even your offers wouldn’t be paid attention to.
So, how can you build trust? The simple answer is by adding value. It requires active efforts from your side. Actions like replying to comments, resolving queries of group members, posting exclusive and relevant content and holding question and answer sessions are some of the ways you can add value to your group.
Managing a Facebook group may seem daunting at first but as time goes by it can be a goldmine of engagement and referral traffics. Many businesses consider creating a group as the less formal approach for maintaining online presence; however, the benefits you reap are greater than any of the other more formal approaches. A cherry on the top, you can have both of them.