Guest blogging! What does it mean? Well, Guest blogging is writing articles for other sites, especially a site that can match your products, services, and the niche audience.
Heck, why am I supposed to write for others? Questions like this might be tickling your mind?
Need not worry, Guest Blogging have a lot of future prospects even if you contribute your hard work on someone else’s property.
But make sure you guest blog on a high traffic site so that you can increase the visibility of your anchor text (hyperlinked text) and ultimately diverting the traffic to your site. That is the best reward you can expect from guest blogging. Still not convincing enough to get that final push?
11 Benefits of Guest Blogging:
Well, to help you learn more of its benefits, we have compiled a list of top 11 benefits of guest blogging, read on to know more.
1. Instant Exposure to Targeted Traffic
Quality is something that if you follow, you are bound to generate high traffic for your website through the anchor link. Generally, the Online Audience is hungry for quality articles, and quality can not only overflow your site with the niche audience but can get you some conversions too.
For conversion, you have to make sure that your landing page is highly optimized and the page loading speed is faster enough to make the whole process smooth till the final trigger.
2. Expand Your Personal Network
Guest Blogging is a great way to build and leverage on a personal network. If you start co-authoring on other blogs, you will definitely start receiving invitations from another blog/site owners too.
Also, you can be a part of the contributor’s community. Being a part of such a strong community is similar to having an exposure to data-rich influencers.
Once you start generating a high traffic to your website, you will get requests from others for guest blogging on your website too. And, that’s where you’ll actually start leveraging on your personal network.
All the above conditions will meet only if you remain active in that community through constant engagements on their meetups, share other posts etc. What is more is that you can also invite influencers to co-author an article or even ask them to contribute to your blog.
3. Stimulate Social Media Shares
Getting social media shares is one approach to exponentially broaden your online reach. The more reach and share your marked content gets, the more engagement it’ll receive from your target audience.
In case you’re presenting a guest post to a blog with a lot of social media activities, at that point engagement should fall into place once you publish the content.
To make things even quicker, consider embedding extremely shareable content in your guest post. Infographics, for instance, can enable you to get 3x more ROI in social media than some other sort of content.
4. Grow Your Social Media Following
Guest blogging not just builds the measure of social media shares to your content, it can likewise help your audience base and quicken your lead generation endeavors.
By contributing to a definitive blog, you are basically motivating them to opt for your brand. This makes you look great without flinching their followers.
In most guest blogging cases, you additionally get the chance to tweak your giver profile. Here you can attach links to your social media accounts.
All these advantages will make it less demanding to gain your interested group’s trust and transform them into dynamic social media followers. Make sure to entertain them by posting consistent updates and sharing helpful data that lines up with their interests.
5. Improve Your Online Authority
Gaining authority is equally important as maintaining the quality of your blog. Even with the best quality content in the world, it is difficult to gain authority and therefore companies often miss out on conversions.
By publishing a quality blog on a high traffic site, its readers will perceive you as a credible information source. Afterward, whenever you will integrate any marketing product on your site, it can get high visibility and you can even generate sales of your products. That’s a pretty good strategy to improve your online authority.
6. Fortify Your Backlink Profile
Generating high quality do follow backlink is one of the top advantages you can get from guest blogging. Almost all the sites allow at least one backlink of your site while publishing the blog on their site. Though it is not that great when compared to the hard work of writing such a high-quality blog, still, it can generate a lot of value for your site’s SEO optimization.
If your publishing site is of high domain authority, you will certainly receive a quality amount of link juice, which will not only help you to place your site higher on SERP but you can also get a considerable size of traffic.
Thus, it is always advisable to contribute your blog on a high authority site, so you can gain maximum out of it.
7. Grow Brand Awareness
Guest blogging is an awesome method to set up your authority for your target audience.
However much as could, try to share handy tips that aren’t easily discovered somewhere else.
Use the chance to tell them what your organization does and how it would tackle issues.
Additionally, make sure to impart your brand’s voice into each and every post you submit. This will make your own brand more unmistakable no matter to where you submit your guest posts.
8. Generate Qualified Leads
One of the most effective steps to a productive guest blogging strategy is choosing the right websites.
Apart from finding a site that relates to the niche of your site, it is of significance that you select a site that generates high traffic. This will give you an upper hand when you market a similar product or service for your business.
Always put a call to action line whenever you are building a page you want to bring traffic to. It should have some relation to the guest post you have contributed to the other blog. If that is not the case, you are only misguiding your audience and diminishing your brand image.
9. Shorten the Sales Cycle
The sales funnel has mostly been a test for content marketers. By disseminating content through prevalent online blogs, you are promptly constructing your target audience’s bond with your brand. Along these lines, you are shortening the sales cycle for your offerings.
Consider it along these lines: instead of sitting tight for potential leads go to your site, you can present your company’s value in your guest posts.
You simply should be conscious when picking or pitching topic ideas for your guest posts.
10. Get Useful Feedback from the Community
As a guest blogger, another favorable position of being dynamic in the network is that you get the chance to get an insightful response from different contributors.
When you discuss methodologies, for instance, different specialists may check out and offer their very own ideas through the comments area. Subsequently, you can additionally create or refine your methodology in light of their proposals.
To welcome contributors to share their opinions, make sure that you add a call-to-action line at the end of the paragraph. You can refer to the conclusion of the post to help others perceive how it functions.
11. Sharpen Your Content Marketing Skills
Guest blogging needs everything in place to succeed on the web. Such as thorough content research, analysis, target audience behavior and so on. In some cases to make your content even more effective, you can reach out to influencers, who may push your content to an unimaginable number of netizens.
Always be careful of the fact that you can’t go on for content marketing just by reading or following the letter but by correctly implementing them on your copy.
Guest Blogging is definitely a great idea for content marketing and it takes a long period to build something effective that can generate a huge amount of traffic. If you remain consistent towards your effort, it will be just a matter of time when you find its beeline.
Thanks for your precious time. Do you think we have missed something important? Let us know in the Comment section.