A well-configured email database has lots of features from marketing to lead generation. Great email marketing software solutions will facilitate making all of these things very friendly while generating an excellent outcome. Keeping that in mind, we’ve analyzed and provided a list of seven best email marketing tools in 2018 offerings to guide you choose the best one.
Best Email Marketing Tools in 2018
MailChimp is among the best email marketing tools in the arena. They’ve been operating in this field since 2001, hence, they’ve experienced and developed this mechanism to a great extent, and have 700+ professionals to support them in their successful journey.
Their email marketing tools are equipped with extensive features. Their key facilities comprise maintaining your email database and assigning people in particular sections for segmentation. Moreover, the utilization of your own newsletters and analyzing their results are among its e-commerce integration features. It also facilitates you to take care of your online store up with your emails.
Their intelligently built automation app helps emails to be sent out based on your customer’s quick and easy response.
They offer up to 2,000 subscribers and 12,000 emails a month for free. If your needs are even bigger, you can opt for their premium membership that varies from $10 to $199 per month covering extensive features.
2) Constant Contact
Constant Contact has been even an older player than MailChimp, established in 1995 as Roving Software (their support staffs are even higher than MailChimp numbering 1,235).
Their features that meet your expectation, comprise tools like list builder, email tracker and analyzer, and a tool that helps in in-depth segmentation. They also boast of as ‘the industry’s best email editor’. We don’t advocate any competition in this race, but it proves to be a friendly and easy-to-use editor.
Similar to MailChimp they have loads of integrations, along with e-commerce and marketing ones such as Salesforce and Shopify.
Constant Contact Pricing
If you are a newbie, you can opt for their 1st-month free trial membership, and after that, you can upgrade to their extensive plans starting from $20 and can go up to $45 a month based on your requirement.
Not that much experienced, Drip began in 2013. But they have worked so hard that they’ve achieved a target of 5k customers and recruited 68 employees. Efficient and updated than the above two in our list, Drip has distinguished them from this league.
Drip engages with your website to create profiles of your audiences. This helps them in hitting the right message at the right time more convenient. Must-have features are also there including personalized design, email automation, and segmentation. Analytics is also on their list.
Drip has an alternate subscription model to MailChimp and Constant Contact. Most of the features are covered and your payment increases as you grow your subscribers.
Initially, it offers 100 subscribers and unlimited email sends for free. But if you surpass that limit, your budget may accelerate up to $83 per month.
Identical to Drip, SendinBlue is in the same league of new entrants, setting up in 2012 and now has an employee pool of 80 people. During that period they’ve managed to stack up 50k+ clients, as mentioned on their website.
Among their features, template galleries and drag and drop designer are helpful, so you can minimalize the need for coding. Like others, their features comprise everything from integrations to segmentation.
Although they offer 300 emails a day along with unlimited contacts. But unlike others, their premium membership is pretty expensive. Their pricing starts from $25 a month and can go up to $603 a month (No daily sending limit, with a monthly limit set by price ranges from 120k to 3 million emails per month).
One more company with its roots in the 90s, AWeber started in 1998 and take pride in providing services to over 100k clients. In the top and the central part of their homepage, they attached their live support over chat, phone, and email. Moreover, all the important features are there, with email editing, automation, and integrations. Their biggest advantage is that they have a number of useful mobile apps that provide different services like newsletter creation, analytics, and email list sign-ups.
On pricing and facilities, every membership plan comes with every single feature, which is always an advantage. Users can also access a free month trial for the initial experiment. AWeber’s plans range from $19 to as high as $149 based on your requirement.
Out of the box, ConvertKit bets for a unique avenue to business. In their values part, they precisely want a 100% remote team comprising less than 50 employees. A kind of unique approach, they believe this will help them to “focus on what matters the most.”
Coming down to the facilities, ConvertKit portrays their organization as one of the best email marketing tools for creators like bloggers. Their email interface looks friendly and they provide forms and reporting features to create and develop your list. Their automation feature help push customers down the funnel.
Their pricing is similar to AWeber with all features available at all levels.
iContact have been serving email marketers since 2003 and they’re with Cision, which brings them on the driver’s seat. They provide three main ‘solutions’, email marketing, marketing automation, and Salesforce mass emails.
Moreover, your feature bases have also been covered by iContact. Their features include email creation tools, customer segmentation, and email automation. Their team includes ‘Dedicated Strategic Advisors’, who can be helpful in improving your email marketing strategy and analysis.
When it comes to pricing, iContact has a slightly more complicated pricelist than its competitors.
iContact offer two packages, Professional and Essential. Then prices are based on the package plus the number of subscribers you have. It’s far easier to head to their pricing page to work out what your costs may be.