Your website’s SEO performance greatly depends on the strategies you have deployed to build the domain reputation on the search engine. Having good quality backlinks is the proven method to earn that reputation and authority. Backlinks redirect other websites’ visitors to your website which ultimately results in more traffic and better search engine outcomes.
While good quality backlinks improve your authenticity bad quality backlinks, on the other hand, malign your online reputation; moreover, it would be considered as a black hat SEO move. In such cases, monitoring your backlinks becomes an indispensable part of your SEO strategy.
Let’s take a look at some of the most useful SEO backlink monitoring tools to gauge the quality and quantity of your backlinks:
Ahrefs is so far considered to be the best tool to monitor your backlinks with the world’s largest index of live backlinks. Its index crawls 4 billion pages every 24 hours and also updates its index every 15 minutes. Ahrefs provides complete competitor analysis with free registration. Of course, the paid version will give a bit more in-depth information for analysis but starting with the free version is an optimal choice.
One more amazing feature of Ahrefs is the analysis of anchor text. Through that, you can see the number of anchor text, how many links you have set to follow, and all the tiny bits of information you require to build a great SEO strategy.
Ahrefs is the most costly amongst the other tools. Its price can range from $99 to $999 monthly.
2. Majestic SEO
Unlike other SEO tools, Majestic SEO crawls web itself for checking backlinks rather than using any third party information. It is really a popular SEO tool amongst digital marketers who look after link building of their own sites, as well as their clients.
The backlink history checker tool helps you to determine the number of backlinks for each of your domains, subdomain, and URLs. You can also compare up to 5 domains to check their backlink performance in comparison to each other. This is another way to keep an eye on your competitor and their strategy.
Its price can range from $50 to $150 per quarter or month.
3. SEO Power Suite
SEO SpyGlass is the SEO Power Suite’s backlink checker tool that helps you to analyze all the links to your site. It’s a more comprehensive tool than any other SEO backlink checking tool. Its spyglass tool checks 50+ backlink factors to analyze the performance of these links. You can also create and share customized reports using Power Suite.
It Anti-Penalty Link Audit helps you to neutralize the effect of bad backlinks on your site. One more feature is to do a deep link quality analysis for checking the functionality of your backlinks in accordance with the Google algorithm changes.
Linkody is a robust link management service. The moment you gain or lose a link, you will get notified along with the analysis and tons of metrics to understand your overall profile. It’s a great tool to analyze the quality of backlinks-good or bad-you can also get rid of bad backlinks easily by disavowing them.
As claimed by several blogging guides, the additional feature of Linkody is that it will help you to peep into your competitors’ link building strategy.
Its free 30 days trial will help you to check 5 unique domains per week.
Its free trial won’t let you download reports; however, you can copy or maintain the weekly report of the data which is important to you in a spreadsheet.
Interpreting your link profile is equally important as the number of backlinks or its functionality. Kerboo fetches data from the multiple sources to show you the complete view of your link profile. It helps you to monitor your link profile regularly. As you will be notified of any changes that occur in your account.
In case of harmful links, you can create a disavow file and let Google know to not to consider certain links towards your website ranking.
The audit feature does the SWOT analysis of your link profile and offers the service of getting work done by their team.
Monitor Backlinks has one of the easiest interfaces. If you are using Monitor Backlinks and you search for any domain, it appears that along with the common information and its results, you can see the results return with a high-level overview of your current link landscape and detailed link list.
Its pricing may range from $25 to $90 per month. Monitor Backlink can be considered as all-in-one backlink profile checker.
Monitor Backlinks gives you major insights into the site’s traffic and keyword ranking apart from the general functionality of the backlink checker.
It collects data from the best sources such as Majestic and Moz in one place, from its dashboards you can manage filter, tags, and notes all from one place
It is a good tool for beginners who are trying to advance their skills.
All the tools mentioned above are good and have many similar features; however, the unique aspect of every tool i.e. its USP, your requirement and budget would be a major factor in deciding which tool you should use. In the end, all tools have a common goal of improving your website’s performance and enhancing its SEO.
Backlinks are an integral part of your SEO strategy. Make sure you use it to the optimum level to build your link profile and online reputation. In this way, you can boost your SEO efforts and increase your website’s visibility.