Without marketing and publicity, no business can sustain in the long run. The online business promotion has been a trend for quite sometimes now and it’s not going to fade anytime soon. Everyone tries to weigh up and assess affiliate products/services. In this article, we will tell you why you should consider CPA Marketing as a pivotal marketing strategy for your brand promotion. Let’s start from the basic then –
What is CPA (Cost per Action) Marketing?
CPA Marketing refers to an affiliate model that generates revenue when a user does any action with it. Around 60% of the business commission gets generated from affiliate marketing and cost per Action tools have a major role to play in the entire conversion process.
However, the CPA is solely not about the related lucrative and value-adding facilities. It’s more about the higher commissions offered than that of products.
You can easily skip the idea of banner ads utilizing CPA Marketing effectively. In that way, you can get rid of site distort caused by AdSense blocks.
5 Advantages of CPA Marketing
To answer this question you need to know about the prime benefits of CPA Marketing. Read on-
- CPA Marketing is a performance-based marketing strategy. Affiliates get paid based on their performance. Once they drive traffic to your website, they become eligible for payment. This is how the task works.
- The money-making scope is excellent in CPA Marketing. With decent knowledge and dedication, you can earn more than you expect here. You can earn as low as $15 per day for 50 conversions. If you count monthly then it can reach up to $450 going with the same rate.
- CPA Marketing is indeed a great option for those marketers who don’t have much time to invest, in that case, it’s time-effective in a way. With the application of effective marketing tactics, you can expert results within a short span.
- The reach of CPA Marketing is comparatively high than that of other methods. You can promote your product to a wider audience. There is a major chance to increase your visibility with CPA Marketing.
- CPA Marketing is a great way to display your brand identity. As the process involves third-party association, it gets your brand the desired validation quite easily. One thing here is worth mentioning that choose these third-party associations wisely; make sure they are credible to bank on. Else, all your efforts can take a swift downturn.
CPA Marketing can genuinely help you in accumulating quality leads and better conversions. If you still haven’t adopted it maybe you are lacking in business growth.
Step by step process to run CPA Marketing Campaign
1. Searching for a suitable offer
This is the very first step of CPA Marketing- finding a suitable offer. There will be plenty of offers on the display but you should choose the one which matches with the agenda of your site.
You can use aggregator websites that showcase thousands of products and related offers from genuine networks. It becomes crucial to select the write one to promote. When you search for a suitable product on any aggregating sites you can discover thousands of products returning your search. You can filter your search by price, category, and size (in some cases).
Once you find out a suitable product you are already in the process. Click on the listing to acquire information on the offer and select it for your site with a proper understanding of it.
You see there are many fields available offering a heavier commission. Nevertheless, don’t choose a page overloaded with fields as it leads to a cluttered outlook to the landing page. The landing page should always be sober and professional.
If you are unable to find any suitable offer try targeting based on demographics of the traffic. Submitting your offer for a gaming console through email to your website would attract more clicks than an AdSense even for a crude content. You can certainly make more money by applying this trick.
2. Be a Part of an Affiliate Network
After selecting a suitable offer, the next step would be to join a network. Most of the networks demand contact information. Some people don’t want to disclose their identity. Most of the people don’t interact much within the network while earning money online.
Joining these networks offer certain guidelines to be followed. However, check the authenticity of the network in the first place to discover whether the leads sent to you are from legit sources or not.
You have to perform a little paperwork to set and achieve your goals through these networks. Use these below tips to make it more advantageous-
Have a conversation with the network even before they give you a call. This one move will portray your interest and an active lead. It would also establish your authenticity as a business owner.
These networks seldom ask for your previous experiences in this domain. Make honest confirmation and provide valid information about yourself and your business. Joining these networks is super easy; you don’t necessarily need to be a digital marketer to join and reap benefits from these networks.
Please tally the sync between your website name and email address as this is something that most of the networks consider as essential criteria for joining.
CPA Marketing is a serious business. Hence, keep all your provided details transparent and genuine.
3. Website designing around CPA
This one is a crucial part. You have to display the CPA offer on your website after joining a network. Here one key point should always be remembered the relativity and the integration of the ad play a huge role in pulling in higher conversion. So, don’t let this opportunity slip by making your site look attractive, credible, and legit.
The smoother operating website mandates higher ad integration. On a beginner’s level of CPA Marketing, the conversion rate (CTR) can derive from both the website banners and flawless ad integration. The key idea will remain the same i.e. to make your website look convincing and legit regardless of using traditional banner ads or a contextual linking. Always try to be up for a good idea for business reinforcement.
There are CPA Marketing tools available there in the market for ad integration. Since it’s your website your responsibility is to make it presentable for attaining higher traffic and conversion.
4. Methods to drive traffic to your site
For beginners or professional online business owners, it’s really important that you should have enough footfall on your site.
There are multiple methods of traffic generation for the website. It’s crucial that you should decide the best resource/s to generate traffic and for your business website.
After you join a network this one is the next step that everyone should diligently pay heed on. Despite using the best CPA Marketing tools and designing your website around CPA lack of traffic generation for your website label your strategy as ‘super flop’.
Read on to find out the best practices for generating traffic for your website-
(i) Search Engine Optimization (SEO)
Efficient SEO practice is a steady source of traffic generation for any business website. Apart from traffic generation SEO can facilitate your business in its every important daily operation.
Yet, SEO needs sufficient time to show progress for a business website. The choice of keywords makes the website crawl on the search engine. It starts ranking and generating traffic solely on SEO good works.
Thus, SEO is one of the best techniques for CPA Marketing as well as website traffic generation for beginners.
(ii) PPC Advertising
The best part of PPC ads is the exactness. You only focus on the exact detail that you want customers to brood upon. Let discuss PPC with Facebook ad example.
PPC ads are a common method to drive traffic to a website through CPA. It’s so effective that you can see guaranteed traffic to your website just within a span of 60 minutes.
There is no trick involved in this method; the result gets purely driven by life hacks.
(iii) Social Media Marketing
To have an active online presence social media marketing is necessary. Traffic on the website can come through social media accounts of businesses. The more people come across your website information from active social media accounts.
Building audience engagement through social media platforms is no way a small-time task. With long-term effort, social media accounts genuinely pay off. If your content is appealing to the viewers they will automatically share links of your website in their respective circles.
(iv) Information about CPA Marketing tools
You can expect genuine results with the performance of your real-time CPA Marketing campaigns. Thus, it becomes necessary to automate your CPA Marketing campaigns with the help of advanced tools available. CPA Marketing tools facilitate your campaign with higher productivity and effectiveness.
CPA Marketing tools help you in completing your survey and calculate the volume of offers you accrue through various CPA Marketing networks in an automated manner.
(v) Most-used CPA Marketing Tools
(a) Coby Survey Tool
(c) Prosper 202
(e) Bitrix24, etc.
Lastly, CPA marketing acts as a power booster to your business website and thereby delivering overall growth to your business. Initially, the steps might confuse you a bit; but once you acquire efficiency in it you will be able to read people’s minds and induce them to click on your content in effect. They will automatically visit your website with the offer that you have put on.
If you fail to gain enough commission from the networks you have joined try your hands in Affiliate Manager. Refrain from shady networks as it could take a toll on your online appearance and harm your website and business.
Therefore, you should always go through the reviews before joining any network. A network might be loaded with attractive promises but bad reviews are the yardstick to be followed in the first place than being crooked.
Join the CPA Marketing course to own mastery in this marketing segment.
Good luck with your venture in CPA Marketing!