Digital Marketing has broadened the path of growth for the start-up industry in India. Being a metro city Kolkata is always on its toe to learn and absorb the newness and the latest trend and technologies. Presently, setting up a digital marketing company in Kolkata has become a new trend. This clearly indicates the popularity of the subject is on a roar.
The boom of internet usage has surged by 64% from 2019 to 2020. Thus, targeting their audience becomes easier for brands than ever before. It won’t be overstated that people have been binging on their Smartphones and tabs throughout the day. However, most of the users are unaware of the fact that what is termed as Digital Marketing and business owners are yet to adopt it.
Let us tell you that Digital Marketing is not about posting ads on social media and to have a business website.
It is much more than that!
Let’s put it in a simplistic way. Digital Marketing is promoting your business through online marketing methods with the help of the just-in best technical and marketing practices. It is about targeting the right audience for your business and driving traffic and sales through organic and paid campaigns. The methods include SEO, SMM, Content Marketing, PPC, ORM, Influencer Marketing, Email Marketing, Video Marketing, and so on.
To start up your digital marketing agency in Kolkata you need to hold expert knowledge on these mentioned marketing methods. To have subject-wise professional competence you need to take admission in a specialized digital marketing course in Kolkata in the first place. It takes a few months of practical and theoretical training to attain mastery in this field of study.
With proper skill, you are all set to pick it either as your career or to set up your own digital agency in the heart of Kolkata.
Digital Marketing in its Earlier Days
In the ’90s when Digital Marketing was just got introduced in the marketing realm it was more about Search Engine Optimization (SEO) and advertisement. People use to add a bulk number of links on their website’s header and footer to fetch footfall on their respective websites.
Earlier we could see a large number of irrelevant websites on the top of the search results as they had applied the said techniques. Over the years the algorithms have changed and started identifying spammy links and websites. This is how relevant results have started coming on the search results slowly and steadily.
The same principle was applicable to the virtual ads. Bad contents started getting abolished and banned from getting clicked. In this way, the process has replaced rotten content with a suitable one.
The Present Market Scenario
There are multiple big digital marketing companies in Kolkata doing extremely well. There has been a huge shift in algorithms and online competition for attracting customers has touched the roof. For online promotions now you have to adhere to certain guidelines prescribed by the specific platforms. The focus is no longer there on spam rather it’s been zooming in on strategy, ethics, good content, and just-in hacks.
Online marketing has become a crowded place with more and more new and established businesses that have jumped into it. Though the best digital marketing agencies in Kolkata are quite a few that doesn’t mean small companies are not doing great. We tell you why digital promotion is the best alternative for your business-
- Reaching the audience becomes easier
- It’s affordable than traditional promotion
- Targeting audience gets spotless
- Monitoring ad performance is a bonus
- You can fix your ad as per audience reaction
- Interacting with your audience turns out smooth and so on…
The only hack here is to choose the right online platform based on the availability of your target audience and their preference. Otherwise, you might fall short in sufficing demand with your supply. This is where your expert digital marketing strategy can actually rescue you from failure.
Having your own digital marketing agency in Kolkata is never a herculean task as Digital Marketing allows you to operate from your home too. It means freelancers have a huge scope in this business domain. Also, the following old-school rules will rather restrict your business growth.
Also, the cost of living in Kolkata is lower than that of other metro cities. Finding local clients is easy here as the city is a hub for small and medium businesses at present. State Govt. has been continuously giving push and perks to small business owners. Today, in every domain there is a visible need and scope for digitalization and it will rise further in the coming future.
7 Steps to launch your Digital Marketing Company in Kolkata
if you are struggling how to put everything in order while beginning your digital marketing company in Kolkata, here are some essential steps to follow –
Step 1: Go with a Proper Strategy in Hand
If you are all set to establish your digital marketing business in Kolkata wait for a while and reconsider your niche and the prospect you envisage for your business in the coming days. Also, you need to pick a specific aspect in which you want to score for the future. Choose your business promotion radius whether you want to go global or stick to local.
The reason behind this accuracy is to bring out your strength into the limelight. Don’t just take too much time just thinking. You might start is small, but you should always lay the foundation solid.
Step 2: Make a Praise-worthy Online Presence
Now, this is really important. Without a solid online presence, there is no connection with your target audience despite the fact that you’re offering superlative products/services. Start with a suitable purchase.
For B2C websites a .com will do, for B2B ones it’s .in that we would recommend. You can have domain extension (.com, .co, .biz, .net, .io, etc.) in case you want to target international audience.
Step 3: Social Media has an Important Role in Brand Building
The trick is to find a suitable social media platform that has the largest scope for your brand to get flourished. Sharing relevant content regularly will build a steady bonding between your brand and its existing and potential customers. It will also increase your followers and shareability. It’s true that social media platforms build the most long-lasting relationship between sellers and customers.
Step 4: Focus on Brand Building
Building a brand is always important as this one attribute makes your brand outshine its competitors. A few necessary things to have are one standalone logo, visiting cards, a mobile responsive and content-rich website, a striking presentation, and an email id.
A logo is your brand’s identity it helps your brand get registered on people’s minds. Don’t waste your time fine-tuning it again and again. Try to keep it simple and easy to recollect. Therefore, keep a separate budget for logo designing is advisable.
Carry your business cards wherever you go. The more you hand out the higher visibility you can think of your brand. Also, attend trade fairs; here you can connect with your potential buyers share your flyers inside every bag of purchase. Remember here you should never be pushy as this one gesture can harm your first impression.
Work on your website. Write a short story about your company in the ‘About us’ section. If you have a big team, introduce your team members on your site. You can also emphasize your achieved milestones.
Step 5: Register your Business
It could be tough for a solopreneur to register their company in the first place. But it’s important at the same point in time. Once your business starts growing, register it as a proprietorship to scale up the identity- a Single Ownership Company, a Private Limited Company, a Limited Liability Company (LLC), or a Limited Liability Partnership (LLP). Also, hire an accountant to manage your accounts and billing on time.
Step 6: Make your Team
For a full-fledged digital marketing company in Kolkata, it requires to build an efficient team. Each people should have particular expertise in any specific digital marketing domain. For example, the team must consist of a Content writer, an SEO expert, a Graphic designer, a Google Ads expert, a Social Media Manager, and so on. You can work with freelancers on retainership model too.
Here is a list of important people that you should have in your team-
1. Content Writer
Without content, you can’t step out an inch. Quality, keyword-rich content brings organic traffic and SERP ranking for your website. Also, it enhances your social media presence with a higher engagement volume. For lead generation also the content has a major role to play.
2. Graphic Designer
Content can help you gain visitors to your webpage. At the same time, you should also know that content with graphics attracts 94% higher visibility.
Thus, adding a visual element is a great component to fetch and make your visitors hooked on your website and social media pages. Use images, videos, infographics to lure your visitors.
3. Ad Experts
Generating organic traffic demands a lot of SEO works. It may not be enough to bring higher leads and convert them into buyers through limited organic traffic. Thus, targeting an audience with paid search engine and social media ads is necessary.
Hiring an ad expert is obviously in need. There are several ad experts like Facebook Ad experts, Google Ads experts, and so on. They are the best people to shape your content as per your audience requirement based on platform-specific requisite.
4. Sales Executives
Any online or offline business needs clients to sustain. Sales executives are needed as they are the best people to pitch your product to potential clients. They have the expertise in negotiating your rates with the client thereby sealing the deal for your company. They will also negotiate the volume of deliverables, traffic, and lead generation amount with the client.
5. Social Media Manager
For social media business promotion, you have to hire a social media manager. The person will handle all social media accounts which include posting, interacting with the audience, increasing followers, running ad campaigns, and contacting the right influencer to promote the content for better brand awareness and higher reach.
Step 7: Stay updated, Stay precise
Keep yourself and your business updated with the latest updates in the digital world and its tools and best tech practices. Don’t go over-the-top while promoting your business content. Don’t promise the moon just to attract more footfalls in your store. With the best skills and relevance with the industry, you will be able to cater to your clients in a better way. Attend seminars, webinars, follow YouTube channels, blogs, and podcasts for continual up-gradation. Also, if you have employees ask them to do the same.
On a concluding note, we would again suggest you focus on your niche before you launch your digital marketing company in Kolkata. Earning a name in any field demands a solid command and expertise in the specific field.
You will have to be prepared with a different set of strategies to expand your business and even riding on a bumpy ride. Also, you have to learn how to systematize your offer packs as per the client’s needs and budget.