If you are a frequent user of digital devices like Laptop, Smart Phone or a Desktop Computer, you have already gone through the basics of Digital Marketing. It can be a promotional text message, an email in your inbox, a SERP after searching for a term in Google, a highly engaged post by an influencer on Instagram and a Facebook ad while crawling through your personal news feed. Digital Marketing is happening everywhere. It is growing so fast as a career option that the need for Skilled Digital Marketers are high and will grow in the near future.
If you are serious about your career in Digital Marketing, you must be looking for ideas about where, when and how to start. Need not to worry; we have laid out a well-thought strategy to guide you in your journey. If you walk on the path of our guidance, you will have a solid foundation on the basics of Digital Marketing. And our special emphasis on the most used four topics of Digital Marketing i.e. SEO, PPC, SMM and Online Advertising, in general, will enable you to choose the topic of your interest. This whole procedure will help brands hire skilled digital marketers in this particular field.
The Rising Job Market in Digital Marketing
At present most of the companies are digitizing their marketing methods and 4 out of 10 marketing jobs are requiring digital marketing skills and the percentage of jobs in this sector is growing at a rapid pace. For instance, a survey between 2017-2018 periods shows that SEO jobs saw a growth of 43% while in comparison the job in content marketing witnessed a 33% rise.
However, the ratio between supply and demand is very critical for businesses to fulfill their digital needs. A recent data published by Marketingprofs testify that most of the businesses looking for skilled marketing professionals are not seeing the light of the day. Another study complements the fact by showing that in 2017 the demand for digital marketers was 53 percent while the supply was nearly less than half at only 24%.
The above reports indicate well that how a basic skill in digital marketing can help marketers grab a good opportunity in this rising field. And, if one can get skilled in niches like SEO, PPC, and SMM, it would be great for his/her future.
How to become an Expert in Digital Marketing?
If a career in digital marketing interests you, the opportunities are endless. You can choose either from the basics or from the advanced option if you got some basic knowledge in it. In both the cases, you must receive proper training and guess what; we are one of the best Digital Marketing trainers.
We recommend you to choose from our Premium Master Program in Digital Marketing that extensively covers SEO, PPC, SMO, Email Marketing, Google Analytics, Content Marketing, and Affiliate Marketing and anything that comes under the umbrella of Digital Marketing.
After getting ready with the basics, we advise you to choose your niche from any of the four following topics.
- SEO specialist
- PPC specialist
- Social media marketing specialist
- Digital marketing specialist
With proper training in any one of the above topics will definitely land you with a high paying digital marketing job, as employers are determined in hiring quality marketers. Stick onto this article for a while as we dive deep into these four topics.
One of the highest paying Digital Marketing jobs is SEO, marketers skilled in this particular section can help businesses stabilize their SERP rankings and improve further. Since Google changes its algorithm quite frequently, companies need experts who can stay updated with these upgrades. But, SEO is hard to achieve as it takes patience, persistence, dedication, and time to get search engine results.
With our special SEO classes and comprehensive digital marketing programs, we can assure you that you will learn in-depth SEO techniques that can boost your career as an SEO expert.
Pay Per Click is an online marketing model where you can place your site on the 1st page of the search engine through advertisement. This is one of the best advertisement methods to convert your online consumer into sales. As you know SEO takes a lot of time and patience to place your website on the 1st page of the search engine, businesses use PPC to buy a position on the 1st page of the search engine.
Social Media Marketing Specialist
Social Media Channels are platforms where most of the internet users are spending their time. Nowadays social platforms are becoming more and more customer-centric and value generating mediums. Basically, users are sharing information and interest mostly through videos and pictures and that is where social media giants like Facebook is collecting those users’ data and helping businesses target their niche.
Therefore, a specialization in social media will not only secure you a position in the growing job market but will also provide you with an opportunity to shape your career in an ever growing sector.
Digital Marketing Specialist
In case you are not interested to follow any of the 3 sections from SEO, PPC, and Social Media, you may dig even deeper into the profile of Digital Marketing. To become an expert in digital marketing, you have to master all of the above topics simultaneously and along with that you also have to work on marketing skills like Email Marketing, Content Marketing etc. After becoming an expert in digital marketing you can also lead a team or hold a managerial position in a good company.
At Internet Marketing School, we prepare you to gain in-depth expertise in Digital Marketing and its subtopics. Our expert and highly experienced trainers can shape your career to achieve utmost possibilities in this field.
Become a Digital Marketer that companies run after
At present digital marketing is trending everywhere and companies can’t ignore the importance of digital marketing to promote their product and services. Day by day its importance will only increase along with the need for qualified experts in this field. It is our advice that you go through our premium digital marketing courses and ascend the corporate ladder with ease.
Thanks for going through this blog, we wish you all the best for your future endeavors.