How To Become A Successful Digital Marketing Expert

How To Become A Successful Digital Marketing Expert
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If you are a frequent user of digital devices like Laptop, Smart Phone, or Desktop Computer, you have already gone through the basics of Digital Marketing. It can be a promotional text message, an email in your inbox, a SERP after searching for a term in Google, a highly engaged post by an influencer on Instagram, and a Facebook ad while crawling through your personal news feed. Digital Marketing is happening everywhere. It is growing so fast as a career option that the need for Skilled Digital Marketers are high and will grow in the near future.

If you are serious about your career in Digital Marketing, you must be looking for ideas about where, when, and how to start. Need not worry; we have laid out a well-thought strategy to guide you in your journey. If you walk on the path of our guidance, you will have a solid foundation on the basics of Digital Marketing. And our special emphasis on the most used four topics of Digital Marketing i.e. SEO, PPC, SMM, and Online Advertising, in general, will enable you to choose the topic of your interest. This whole procedure will help brands hire skilled digital marketers in this particular field.

The Rising Job Market in Digital Marketing

At present most of the companies are digitizing their marketing methods and 4 out of 10 marketing jobs are requiring digital marketing skills and the percentage of jobs in this sector is growing at a rapid pace. For instance, a survey between the 2017-2018 periods shows that SEO jobs saw a growth of 43% while in comparison the job in content marketing witnessed a 33% rise.

However, the ratio between supply and demand is very critical for businesses to fulfill their digital needs. Recent data published by Marketingprofs testify that most of the businesses looking for skilled marketing professionals are not seeing the light of the day. Another study complements the fact by showing that in 2017 the demand for digital marketers was 53 percent while the supply was nearly less than half at only 24%.

The above reports indicate well that how a basic skill in digital marketing can help marketers grab a good opportunity in this rising field. And, if one can get skilled in niches like SEO, PPC, and SMM, it would be great for his/her future.

How to Become an Expert in Digital Marketing?

If a career in digital marketing interests you, the opportunities are endless. You can choose either from the basics or from the advanced option if you got some basic knowledge in it. In both cases, you must receive proper training and guess what; we are one of the best Digital Marketing trainers.

We recommend you to choose from our Premium Program in Digital Marketing that extensively covers SEO, PPC, SMO, Email Marketing, Google Analytics, Content Marketing, and Affiliate Marketing and anything that comes under Digital Marketing.

After getting ready with the basics, we advise you to choose your niche from any of the four following topics.

  • SEO Specialist
  • PPC Specialist
  • Social Media Marketing Specialist
  • Digital Marketing Specialist

With proper training in any one of the above topics will definitely land you with a high paying digital marketing job, as employers are determined in hiring quality marketers. Stick onto this article for a while as we dive deep into these four topics.

SEO Specialist

One of the highest paying Digital Marketing jobs in SEO, marketers skilled in this particular section can help businesses stabilize their SERP rankings and improve further. Since Google changes its algorithm quite frequently, companies need experts who can stay updated with these upgrades. But, SEO is hard to achieve as it takes patience, persistence, dedication, and time to get search engine results.

With our special SEO classes and comprehensive digital marketing programs, we can assure you that you will learn in-depth SEO techniques that can boost your career as an SEO expert.

PPC Specialist

Pay Per Click is an online marketing model where you can place your site on the 1st page of the search engine through advertisement. This is one of the best advertisement methods to convert your online consumer into sales. As you know SEO takes a lot of time and patience to place your website on the 1st page of the search engine, businesses use PPC to buy a position on the  1st page of the search engine.

Social Media Marketing Specialist

Social Media Channels are platforms where most internet users are spending their time. Nowadays social platforms are becoming more and more customer-centric and value-generating mediums. Basically, users are sharing information and interest mostly through videos and pictures and that is where social media giant like Facebook is collecting those users’ data and helping businesses target their niche.

Therefore, a specialization in social media will not only secure you a position in the growing job market but will also provide you with an opportunity to shape your career in an ever-growing sector.

Digital Marketing Specialist

In case you are not interested to follow any of the 3 sections from SEO, PPC, and Social Media, you may dig even deeper into the profile of Digital Marketing. To become a digital marketing expert, you have to master all of the above topics simultaneously and along with that you also have to work on marketing skills like Email Marketing, Content Marketing, etc. After becoming an expert in digital marketing you can also lead a team or hold a managerial position in a good company.

At Internet Marketing School, we prepare you to gain in-depth expertise in Digital Marketing and its subtopics. Our expert and highly experienced trainers can shape your career to achieve the utmost possibilities in this field.

Become a Digital Marketer that Companies run after

At present digital marketing is trending everywhere and companies can’t ignore the importance of digital marketing to promote their product and services. Day by day its importance will only increase along with the need for qualified experts in this field.  It is our advice that you go through our premium digital marketing course and ascend the corporate ladder with ease.

Thanks for going through this blog, we wish you all the best for your future endeavors.


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Some Feedbacks from Placed Students
Excellent digital marketing training and trainers go above and beyond to ensure that I was well-rehearsed with all the skills. IMS devotion towards my skill development has resulted in me getting placed at Wishnet Pt. Ltd.
Bikram Paul
Some Feedbacks from Placed Students
I got a broad insight into all the segments of Digital Marketing Training at IMS and it was one of the best experiences in my life. It gave me chance to improve it and got hired in Webtek labs.
Ipsita Mukherjee
Some Feedbacks from Placed Students
The course was very informative This truly brings anyone the next success of their growth. Join IMS to learn, and change your career curve as It actually helped me a lot in understanding digital marketing and the concepts of the same and got placed in Dharitri.
Soumen Banerjee
Some Feedbacks from Placed Students
I got to learn a lot of things from the courses. Number of hands-on exercises & assignments make me master various Digital Marketing concepts provided by IMS. Trainers supported me and I got an opportunity to be a part of Novotus Information Technology.
Niraj Shah
Some Feedbacks from Placed Students
I am truly grateful and have discovered a great source of encouragement and inspiration that have completely upgraded my career from zero knowledge in marketing to digital marketing professional in NCR Technosolutions . I highly recommend IMS.
Arpita Sen
Some Feedbacks from Placed Students
Being a part of IMS is itself an achievement and the most exciting part of the whole training was where the trainees were provided with live examples of digital marketing challenges and were encouraged to come up with solutions. This experience gave me a good sense of what I am expected to do when I am hired and finally it is an honour to be a part of Mould Innovations.
Akriti Poddar
Some Feedbacks from Placed Students
As per my experience I highly recommend IMS for those in search of digital marketing courses and want to make their career in this field as because of this skill development I got appointed in Linking Earth.
Deepojyoti Ghosh
Some Feedbacks from Placed Students
Due to incredible training and trainer effort and resources provided, I was able to learn the most useful aspects of digital marketing. Furthermore, the course was very informative, which helped me in understanding the various concepts and strategies that are used in digital marketing and as a consequence have been hired in kreative webtech.
Sumana Nandy
Some Feedbacks from Placed Students
I got very in-depth knowledge on various dimensions of marketing. This helped me a lot during my digital marketing journey. My sincere thanks goes to the institute and my trainer who made me able to achieve a good position in Innovative media Services.
Arindam Bannerjee
Some Feedbacks from Placed Students
Initially I was confused about which one to choose and then I decided to analyse each institute based on how they were marketing themselves. And that’s how I came to IMS and never regretted being a part of this institute as it changed my life and I was hired in HIH7 Webtech Pvt Ltd.
Amitesh Mondal
Some Feedbacks from Placed Students
I got to learn a lot of things from the courses. Number of hands-on exercises & assignments make me master various Digital Marketing concepts provided by IMS. Trainers supported me and I got an opportunity to be a part of Novotus Information Technology.
Niraj Shah
Some Feedbacks from Placed Students
At first, I was super sceptical about learning digital marketing. However, I gave it a shot - and because of industry-oriented digital marketing training offered by IMS, I have been hired by Blueberry Web Solutions.
Sampa Saha
Some Feedbacks from Placed Students
The learning experience at IMS was excellent. It is the only place where you can experiment with your skills without the fear of results. I really thank IMS and their trainer who helped me to showcase my skills and transform me into a better professional which helped me to secure my place in Bigg Boxx .
Priyasa Agarwal
Some Feedbacks from Placed Students
IMS get you ready with industry demand. I observed the course and learning platform is very systematic and result oriented as after completing my course I got placed in Avant Garde.
Tirthankar Das
Some Feedbacks from Placed Students
I came across internet marketing school when I was looking for the best digital marketing institute that would provide practical knowledge about Digital Marketing. My journey has been really amazing and helped me to enlighten and I have been appointed in Ability games.
Jayna Vora
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