Within a few years, Internet users have created a new history in the City of Joy and beyond. Recent research of IAMAI states that Kolkata falls under the top-10 internet using cities in India with 6.27 million internet users. This move has brought a huge shift in the advertising world. Businesses have started putting more money on online brand promotion.
These days there is a boom in the small-scale industries in Kolkata as mostly they are digitally-driven. While the news has been buzzing around about the dearth of employment across the industries, it’s only the digital marketing industry that is appointing candidates on a steady level. Thus, finding the top digital marketing jobs in Kolkata is not that hard-bitten if you own proper skills and specialization in the digital marketing field.
Gone are those days when marketers in Kolkata used to be solely dependent on newspapers, TV, radio, and hoarding/billboards for bringing their brands on display. Now with an affordable means of business promotion digital promotion is ruling the roost.
Adopting digital media has empowered business owners to reach out to households and how. Websites, Social Media Marketing, and Mobile apps have become key means behind the global boom of Digital Media. In other words, digital marketing has expanded the job-scape in a great way and this situation is not going to fade away anytime soon.
Coming back to find job vacancies in digital marketing, the first thing you need is a professional digital marketing course in Kolkata from a prestigious institution. This is mandatory.
Yes, people are going gaga about this field and we hope it excites you too. Now let’s have a look what are the job opportunities that the digital marketing field has to offer.
But before that have a small brief of digital marketing as a mainstream subject-
What is Digital Marketing?
Well, digital marketing in simple words is a new-age marketing technique that allows brands to promote their goods/services online with the help of the internet.
Instant messaging, social media promotion, digital TV, apps, podcasts, video promotion, e-billboards, local digital channels, and podcasts –there is a gamut of methods through which you can promote your business online. It’s upon you to select the best ROI-driven channel among these to optimize your brand presence and sales in real-time.
Difference between Traditional and Digital Marketing
Considering the present trend people are more likely to choose ‘Digital Advertising’ over Traditional advertising agencies. Digging into the deep we have found so many reasons behind making the digital platform a more popular medium of advertisement these days. Let’s check out how Digital Marketing has reshaped the business world. To gain a better understanding we need to understand the pros and cons of both these mediums in the first place.
Let’s make it simple for you then. Traditional Marketing is a medium of marketing that used to be the only means for brand promotion before the internet explosion. Poster, pamphlet, TV, radio, newspapers, magazines billboards, brochures, and referrals are the sole means to reach out to people.
People are accustomed to this media for a long time and till now. A large number of business owners in Kolkata and across the nation still bank on this media to communicate with the respective local audience. They still believe that there are no better means for local business promotion than this.
Here one major loophole which needs to highlight that you can’t no way measure how many have seen your ad in paper/billboard. Moreover, this medium is costlier than the digital medium, regardless of whichever method of traditional medium you choose.
There is another major bug is you can’t interact with your target audience with traditional advertising. Neither you can communicate with them nor can you discover how many of them are willing to buy your product.
Whether local or global there is no such restriction on promoting your ad digitally. There are multiple online tools available which make your online promotion easier than you think.
These include methods like website, social media mentions, banner ads, PPC, YouTube videos, Guest posts, and many more. In short, this is just old wine in a new bottle- performing traditional marketing on digital platforms by employing digital tools and tactics. Strategically speaking Digital Marketing is a form of inbound marketing where content is curated based on customer preference so that spotting and connecting with the audience becomes effortless.
Here internet users are your target audience who find your product through search engine organic search, paid promotions, social media promotions, YouTube videos or maybe reading a blog published online.
6 Tips for a Newbie on Joining Digital Marketing Jobs in Kolkata
1. You should have some experience in the field of Advertising
Learning digital marketing techniques is not rocket science. Whether making videos for YouTube or creating social media advertising an in-depth knowledge of Digital Marketing and continual up-gradation with YouTube tutorials can only make you a pro in this field. There is plenty of scopes when it comes to searching for entry-level digital marketing jobs in Kolkata.
An industry-based course in Digital Marketing from a reputed digital marketing institute in Kolkata will make you learn how big brands are using Google Ads and social media marketing with real-time live project demonstrations.
2. Start writing content for your business
It’s true that there is no one other than you who has better knowledge of your business. Thus, creating content for your business shouldn’t be that tough for you unless you have zero flairs in writing.
3. Treat this point kind of a pro tip
Start writing content on your own for your business promotion. It will not only add to your writing skills but also will curtail your promotional cost to a great extent. Language is not a barrier here as you own the fullest liberty to write it in your regional language for local business promotion.
This one move will also give your creative quotient an instant spur. With years of experience, you too can become a pro.
4. Learning digital marketing tools
Digital marketing is a constant process. If you think earning a professional degree is enough, then you are certainly mistaken. Digital Marketing is getting advanced with the arrival of new modules and algorithms every single day. Therefore, you should always consider learning Digital Marketing as a continual journey of knowledge acquisition from the very beginning.
There are trends and technologies that have been upgrading on a constant level. Learn something new every day- this is the key mantra of becoming a successful Digital Marketer. Try to adopt advanced tools to enhance your marketing efforts. Being accustomed to the latest digital marketing tools will be a bonus point to bag the best digital marketing jobs in Kolkata.
5. Start with any Digital Marketing jobs
Yes, you have seen it right. Practical experience matters the most in the field of Digital Marketing. Take a job position that you are offered in your initial days. Always remember in the practical field you need the spontaneity of your brain to adapt to new skills and apply them in the apt. segments. There is hardly any need for theoretical knowledge while applying real-time hacks in the professional field.
Start from the scratches now if you aim to shoot a star. That is how the theory of survival in this field looks like. Keep yourself updated with the latest hacks and technicality to increase your future employability.
6. Start Blogging
If you have your blogging site that is just like the iced cherry on the top. Blogging will enhance your credibility as a Digital Marketer. It is the most affordable and convenient way to portray your content before the world.
With blogging, you can easily practice SEO, ORM, Graphic Designing, and all the SEO tools used in Digital Marketing. Blogging is a free method that can be used for content promotion which can be easily a brownie point for your portfolio development.
If you want to learn search engine optimization then you can join in-depth SEO Training in Kolkata. Our course covers every aspect of SEO with practical training and premium tools.
Salary Growth in Digital Marketing
An average salary of a Digital Marketing Manager in India about Rs. 5, 15,500 with a Bonus worth Rs 60,000, Commission up to Rs. 55,000 and Profit Sharing worth Rs. 30,000.
Why only the Manager, let’s have a look at the salaries of other job posts in this Digital Marketing field-
- Social Media Marketing Rs 5,40,000
- Online Marketing Rs. 6,05,600
- Search Engine Marketing (SEM) Rs. 5,88,760
- Search Engine Optimization (SEO) Rs. 5,03,500
- Google Analytics Rs. 5,71,193
Top Companies using Digital Marketing in Kolkata
Here are some eminent companies that have built themselves digitally.
- ITC Hotels
- Lux Industries
- UCO Bank
- ABP Group
- National Insurance Company
- Hindustan Cables
- Wow! Momo
- Classmate Stationery
Here are a few tips to make, build, and grow your career digitally and grab the high paying digital marketing jobs in Kolkata. To begin with, you have to update your Indeed and LinkedIn profile to let the recruiters find you with your professional skills and qualifications. Upload your updated bio-data and relevant certificates to attract more and more connections.
Apply for entry-level job positions as they lead to your future job growth. Alongside update your Naukri, Monster, and Timesjobs profiles. Always remember every job application must contain a suitable cover letter stating key qualifications, skills, and job experience in the Digital Marketing field.
To grow in this field you should continuously update your skills with the emerging trends and hacks. Keep on learning, keep on growing.