How to Write a Digital Marketing Proposal to Win More Clients
In India, a total of 154.68 billion marketing budget is spent on digital marketing by the companies in 2018-2019.
Gone are those days where people used to think that the brands would sustain and succeed in the present market scenario with the traditional promotion.
A good digital marketing proposal can help you win clients, but a sound one will help you retain them.
Digital marketing is certainly having its dream run and more and more small and large scale business organizations are adopting it by and large.
The reason behind the soaring popularity is every business wants to have a strong online presence. To start a digital promotion, a business must have a good website.
Alike the traditional advertisement industry digital promotion also is strategy-driven. Obviously, you need to have steady technical support. Simultaneously, the need for hiring a reputed digital marketing agency is also evident.
Without a proper strategy, it’s all the same. Companies give a nod to any digital marketing agency once they like the marketing proposal.
Since it’s a highly competitive field, only a sound strategy can deliver bigger brand recognition.
There are thousands of digital marketing agencies handling similar types of accounts on a daily basis.
Let us tell you what clients want
A unique proposal and better return on investment. Sweet and simple.
Thus, before making your next digital marketing proposal, make sure you incorporate these expert tips to win more clients.
In this article, firstly learn what a digital marketing proposal is and how it can result in sales augmentation for your clients. Read on.
How to write a Winning Digital Marketing Proposal?
Making a Digital Marketing Agency proposal could be the most boring job from the digital marketing agency standpoint. Leave it or keep it- clients won’t utter a single word without seeing the proposal.
A proposal could be part of a client pitch, sales development process, or just a regular re-valuation of marketing initiatives.
Making a digital marketing proposal is no longer that as difficult as it used to be. There are multiple tools to minimize your effort. Digital Marketing Proposal PDF is one such influential tool.
A great Digital Marketing Template should ideally have two key parts
1. Logistical Information
This part of the proposal will contain the details of services that you are going to offer such as marketing, social media marketing, website design, development, etc. along with the tenure, costing, and correlated other information.
2. Convincing Information
This particular segment would reflect on how this service would benefit your clients and what would be the focal points that your agency would cover.
This is the key influential part related to the sales process that would lure your clients. However, most of the digital marketing agencies pay greater attention to the logistical part which would certainly make the proposal rich in information. But they lack in creating the best impact on your potential client. Remember, at the end of the day it’s the “uniqueness” that sustains.
Let’s break it into multiple sections for the sake of better understanding-
A Proposal made for Influencing the Subscribers/Prospects
First things first each digital marketing strategy differs from the other. But one thing is common; the client will definitely seek a proper solution throughout the proposal to any particular problem.
The best solution wins the client- as simple as that. However, every client has an individual requirement based on their target audience. Before making your digital marketing strategy, collect as much data as you can regarding the target base of your client. This research will help you in making a specific, measurable, consumer-oriented proposal- just as your client wants it to be.
Similarly, the duration of each project depends on the work. Before you start preparing a digital marketing proposal, we recommend you to have a close look at the structure of the best performing Digital Marketing Strategy Proposal samples.
There’s no reason to be worried if you are a newbie. Follow the traditional structure. It enables you to create advanced strategies equivalent to the client’s requisite.
These are some frequent factors that crop up when agencies work for smaller projects where they offer limited solutions based on the requirement of the client.
Digital Marketing Proposal for Smaller Business should contain
(Service type) Challenge: While making a proposal for a client you have to focus on the services that the business offers. You can replace “service type” with the website, marketing, etc.
(Service type) Solution: You can choose to avoid being direct and substitute the “service type” with any words like website design, Ads, marketing- only after the problem is resolved.
Investment: You have to break down the cost in every step while achieving the digital solution.
Next step: You are all set with your proposal now. Now let the clients go through your proposal to make a move. But to uphold a long-lasting and effective impact you should incorporate the aforesaid elements along with a detailed solution. Ahoy! Don’t forget to mention the duration.
For absorbing Big & Long-Term Projects a Digital Marketing Proposal should contain
Project challenge: Making a digital marketing strategy has no room for assumption. Here you need to understand a-z about the client’s requirement. With the apt audience insight for your client’s business, you can acquire the real reason behind their online promotion and the potential market behavior.
What to deliver: You need to identify the focal elements such as advertisements, creative, technical services in order to provide the best leverage against your proposal.
The scope of work: In your proposal, you have to keep a summarized version of all your services that you are going to offer. Keep it short and to-the-point. Don’t just overdo it. Else, they might feel disoriented.
Process & strategy: Services that would offer need to be strategized towards achieving the solution. All your strategies (PPC, marketing, website, social media, etc.) should describe a detailed agenda about how the clients would get benefited from these within a specific timeframe.
Duration: Your proposal should be time-bound and would entail the best result for the clients. Use the S.M.A.R.T framework to ascertain your marketing goals are specific, measurable, attainable, relevant, and timely.
The proposal would eternally highlight your offers and point out their difference from the rest. Also, put up your existing clientele and how they have benefited with a better digital presence and increased ROI from your proposal. Don’t forget to cite the terms and conditions.
A few Important Questions better not to be Avoided while Preparing your Proposal
Questioning to self can actually help you in preparing a perfect proposal.
How soon the conversion will result?
How relevant is your offer based on the ongoing marketing situation?
What is the best way to understand the audience’s psyche?
What are the most common questions asked by the clients?
How does your client’s target base make their purchase decision?
How would your strategy fit the existing projects?
What tools to be chosen for delivering the best result within a limited schedule?
What would be the top priorities?
What would be supporting resources from the client’s end?
A Complete Digital Marketing Proposal should include
By far it’s evident that a digital marketing proposal is all about addressing particular problems and providing a solution against the same.
However, a comprehensive digital marketing proposal must contain elements as-
Organic Search Marketing details
If your brand is a search engine visible, digital marketing is the best obtainable marketing tool to make your sales bigger.
Organic search marketing will make your online presence bigger with different search engine visibility. Organic search engine marketing encompasses the following activities-
The basic of organic search marketing is determining the right target group.
Digital Marketing content is keyword centric. Effective keyword research is recommended before making a digital marketing proposal as per the target niche.
Both on-page and off-page optimization come under Organic Search Marketing.
Content Marketing Strategy details
Without content, digital marketing can’t even think of taking a baby-step. Marketers address ‘content marketing as a King’. Whether solving a query or introducing a new service it’s the content that can only win customers’ trust in bulk. Thus, making a good content strategy is crucial. For example-
You can use educational content to spread knowledge on any particular subject.
With ‘How to’ articles, you can grab more audience attention as well as user traffic.
Blog posts are also an important tool to grow reach.
Social Media Marketing Strategy Details
Social media promotion is the best way to promote your brand in order to achieve wider audience interaction. If it utilized effectively, a social media marketing strategy can help your brand soar within a minimum duration. However, it all depends on the platform you choose for the promotion.
Subscription Program Details
The subscription program is also an essential part of a digital marketing proposal. The subscription program allows the user to get the latest information about your products and services. This can be the best process of turning your users into recurring consumers with the help of emails/newsletters/messages. Following are the available options-
- Subscription for newsletters/blogs
- Content offers
Lead Campaign Strategy Details
People tend to inquire about products/offers before investing. Lead generation is about capturing people’s interest in a particular product/service for fostering the sales pipeline. Lead generation breeds more ‘self-directed buyers’.
According to Google chairman Eric Schmidt, “There were 5 Exabytes of data available between the dawn of civilization and 2003, but that much data is now available every two days and the pace is rapidly increasing”.
If you want to run a campaign for a limited period and want more conversion, running a lead-campaign is the best online marketing tool to attract buyers. Users need to have an out-and-out knowledge about lead campaigns. These are the ground rules to be followed-
It’s the sales skills that make a marketing strategy super-efficient.
Social media campaigns must target users through their email and contact details.
Paid Search Marketing and Paid Social Media Marketing Details
Whether different search engines or social media promotion running PPC or pay per click marketing is extremely beneficial for targeting different user bases. Searching with similar keywords users will be directly taken to your page or product over several search engines (Google, Bing, and Yahoo). Similarly, targeted social media campaigns will acquire a sizable user reach against your paid promotion over Facebook, Twitter, LinkedIn, and Instagram.
Display Campaign Suggestions
Optimizing audience reach has been one steady objective for digital campaigns. Along with social media, search engines to display relevant suggestions based on your previous search results. These are some essential elements that can earn you good brownie points while optimizing your audience-
- Business Website
- Media Website
- Niche Website
- Other Portals
Creative Design and Development Strategy Details
Without an attractive visual, you can’t lure buyers while running your ad campaigns. Hence, creative design and development must be a key component in your digital marketing proposal. You need to focus on these prime aspects-
- Landing pages
- Relevant ad copy
Analytics and Optimization Details
After running any campaign you need to keep close track of its performance. In this way, you can find the shortcomings and mend it for scoring maximum out of it. Including these elements in your digital marketing proposal can return you more leads. Recommended strategies are-
- Landing Page Optimization
- Creative Optimization
- Conversation Optimization
- Channel Optimization
There is no fixed formula that will score for every proposal. Since every business is unique, therefore business objectives are also contrasting from each other. Before you put your hands in making a business proposal, understand the business and its core objectives. Collect relevant data, focus on your KPIs, and determine your goals. Using essential tools and technology can also help you in making your proposal better focused.