With the rapid growth of the digital industry, the Digital Marketing salary prospects are much high than that of the traditional industry. This shows that the demand for Digital Marketing will not fade away anytime soon.
According to Salesforce research, 75% of the total marketing funds will be allocated to Digital Marketing over the traditional marketing channels by 2021.
The preference of Digital Marketing over traditional marketing has not only promoted the growth of businesses but has also created opportunities where aspiring digital marketers can have positive career growth.
The ever-increasing market for Digital Marketing job profiles also demands advanced skillset given to that particular profile.
Presently there are 1.5 lakh job options available in different industry verticals in India. It shows Indian is certainly a favorite land for the future Digital Marketers.
Profile, Experience, and Talent have always been three key parameters for job acquisitions. An applicant’s salary varies counting these three key pointers.
A bit about Digital Marketing
Bringing your business online and promoting it on the digital platform is termed as ‘Digital Marketing’. This includes Social Media Marketing, Search Engine Optimization, Content Optimization, Media planning, and the list goes on with the ever-increasing aspects of Digital Marketing.
All these key components are built up into a proper virtual presence, which leads to a promising future for a Digital Marketing enthusiast.
The components of Digital Marketing are the tools used to enhance online business presence. For online marketing website, social media and blog posts are the resources for achieving your desired business growth.
Designations/ Job Roles in Digital Marketing
The Digital Marketing industry has been rapidly expanding since 2013. Does it have the same bulging prospects in the coming days?
Established brands, as well as the new brands, are constantly swamping at digital space for their business promotion. Thus, advanced digital marketing tactics are required to secure the earliest growth prospects.
Technology keeps on upgrading parallel to the rapidly growing digital market. There’s no dearth in possibilities for years to come. Candidates with up-to-the-market skillsets will definitely soar higher in the coming days.
It’s evident that the salary scale for a digital marketing executive and digital marketing manager are no same. Such job profiles have been elaborately discussed below including the possible pay scales.
1. Digital Marketing Executive
As a fresher, the positions available when you join a company are either a Digital Marketing Executive, Search Engine Marketing Executive, Social Media Executive and so on. The tasks assigned to you would include analyzing, researching and testing.
The salary of a Digital Marketing Executive ranges from ₹ 1, 50,000 to ₹ 2, 10,000 annually. It also varies from company to company and the experience the candidate has in the field of Digital Marketing.
2. Digital Marketing Specialist
Depending on proficiency and aptitude, in a year or two, the individual can become a Digital Marketing Specialist. A specialist needs to be well versed and particularly exceptional in SEM or SMO or both.
The candidate needs to report to a Digital Marketing Manager, as the input is essential. Depending on an organization, a specialist is allowed to work independently with the least supervision.
The salary of a Digital Marketing Specialist ranges from ₹ 2, 70,000 to ₹ 3, 12,000 annually. The room for growth is vast and the pace is being sustained according to the individual’s comfort level.
3. Digital Marketing Manager (Team Leader)
Depending on the growth of an individual in the field of SEO or SMO, after 3 to 4 years of experience, gets promoted to a Digital Marketing Manager. As a team leader, you get the opportunity to guide aspiring Digital Marketing enthusiasts along with direct involvement in making decisions and strategies for the team.
The Digital Marketing salary of a Manager ranges from ₹ 3, 70,000 to ₹ 4, 08,000 annually.
4. Digital Marketing Analyst
Organizations that prioritize on SEO, SEM, and SMO require a senior analyst and offer a good salary as well. This role is not present in all organizations, so it is necessary to spot it out and make yourself fit in.
Strategizing and analyzing are essential parts of this job role. It includes mentoring or guiding team managers to take the right path, which profits the business. This role does not limit to a certain department, so it is essential for the analyst to reach out to the various departments in a firm.
The salary of a Digital Marketing Analyst ranges from ₹ 4, 70,000 to ₹ 6, 08,000 annually depending on the requirements of the organization.
5. Digital Marketing Head
In the field of Digital Marketing, the senior-most position to be occupied by any individual is a Digital Marketing Head. The job is only available in those companies where online marketing strategies and campaigns get the utmost priority. The overall marketing responsibility of a company is proffered on the shoulder of this digital marketing head.
The average salary for a Digital Marketing head is ₹ 6, 75,000 annually.
Digital Marketing Career in Different Sectors –
1. Travel Sector
The travel industry offers many job opportunities for digital marketers. Due to such inflating demand, it has generated more and more jobs scopes in this very field.
The growth of the travel and tourism industry depends on social media marketing and online reputation management these days. While an increasing number of people have been using digital platforms it fosters heavy requirements for Digital Marketers in the travel sector.
2. Healthcare Sector
People search on Google for their disease symptoms. From doctor appointments to ORM hospitals do employ digital platforms and digital marketers.
Online portals are there to check out doctors’ details. Hospitals have come up with applications on their own to make things easier for patients. It shows that the digital marketing prospects in the healthcare industry are clearly on the ball.
3. Finance Sector
In the Finance sector, banks have made their portals more user-friendly than ever. Along with a comfortable approach, security has been increased too. Also, portals are capable of answering every query that a customer has. Financial organizations are acquiring more and more consumer base with easy banking facility offerings.
Due to such humongous popularity of such online portals and apps, there are multiple digital marketing job openings in the finance sector.
4. Real Estate Sector
In today’s world, people want everything comfortable in their homes. Real Estate has emerged as one successful sector which has multiple job roles for digital marketers. Due to explosive growth in online buying/selling of residential/commercial space in the present market and the career prospect is amazingly high in this industry.
It’s clearly seen that job opportunities in the digital marketing field will never fall shortcoming down the pike. Based on your specialty it’s only about grabbing the right opportunity.
Digital Marketing Salary & Growth Prospects in India
To crack a dream job, it is important that you must show your true potentials along with innovativeness. With more and more companies having the same objective, digital space is getting crowded with every passing day.
Digital Marketing is going to cater to individuals with a wide range of opportunities and career growth individually in the future.
With the advent of new technologies in our daily lives, a little study on the field of Digital Marketing will get you the best pie of it.
To excel in this field, one needs to continue striving and researching to beat the competitors. This field is dynamic, and therefore one must keep pushing and working hard.
To reach your ultimate goal, you must try various methods in no specific order, implementing different permutations and combinations, as there are plenty of scopes in this field.
Due to the flexibility offerings, and the room for the adjustments, the future looks indeed brilliant. The Digital Marketing Salary and growth prospects are also high as well.
Enrolling in a professional digital marketing course can take you to the top.
Join the Premium Digital Marketing Program, offered by Internet Marketing School to have an envious career prospect.