Turning an e-commerce website into a profitable venture a proper marketing approach. An e-commerce website can double your ROI if all your efforts are well-aligned with the nature of business and what it does call for. A full-proof SEO strategy is certainly one of those key components that every e-commerce development company needs to flourish online.
List of 10 SEO Strategies for eCommerce Website
Here, we will share the best SEO strategies recommended for any eCommerce website to boost organic search traffic, leads and sales.
1. Work on Product Descriptions
Your product is your prime focal area. Knowing your product well can always be an added benefit to reap its potential. Describe your product well to attract more audience. Engage your audience with a compelling write-up that represents your product attributes and heightens the brand’s value. It must kindle an interest in the audience and drive more footfall to your site.
Be unique; copying competitors blatantly is a big no-no from the SEO standpoint. Curating fresh, appealing content, optimise it with target keywords is a strategy that scores on the leading search engines.
2. Apply Structured Data
Savvy webmasters apply structured data on landing pages. Have you observed how certain e-commerce searches display Google star ratings on the search results? That is what applying structured data to pages and its inevitable product.
It is a clever technique to boost page ranking and draw prospective customer’s attention and increase CTR. An SEO strategist for an e-commerce development company must know these all.
3. Improve Site Speed and Reduce Page Load Time
Google’s algorithm favours websites with good speed and slower page load time. This results in better page ranking while enhancing the user experience significantly. Users are more likely to stay on websites when the pages load quickly.
Make sure that the images are compressed and add to the overall feel of the page. Judge your page from the user’s perspective. Don’t put heavy image files which might take a toll on the loading time of your page.
4. Mobile Optimization
The use of smartphones has overpowered pc and laptop usage. People these days buy things online rather than visiting a shop. It is time for e-commerce businesses to optimise the mobile experience for gaining more customers. Simple and attractive content and free-to-navigate page can easily amplify your customer experience.
5. Focus on User Engagement
As mentioned earlier the structured data is the secret ingredient of the engagement programme. Structured data includes user’s ratings and reviews, and it works magically on SERP. However, it has to be a continuous process. Acquiring few ratings and reviews won’t work on SERP.
Most of the customers do not leave reviews if the product doesn’t interest them. Persuade your customers to review in your favour through an incentivised programme. Create strategies that ask for participation from a varied group of users – from the existing to the potential clientele.
The e-commerce business is all about strategizing. Play your cards right. You stand to win. Remember, online customers look for something extra; give it to them and the game is won.
6. Capitalise on Blog Content and Online Articles
SEO strategies keep on changing. Presently, long-tailed keywords are ruling the roost. Create absorbing content for blogs and articles; use long-tailed keywords and whatnot. Long-tailed keywords are an asset of sorts. Use different kinds of content, rather than focusing just on product reviews.
Create articles on ‘How to’ do something – it is one of the best SEO strategies. Build lots of different content promoting your product. For example, if you are selling clothes on your website, you could create articles on ‘How to choose the best fabric for eveningwear’ or ‘How to choose colours that complement your skin tone’ surrounding your product. Basically, you engage people through the content by giving them informative titbits.
Use videos or embedded YouTube videos on your content pages. Use original content.
7. Create Internal Links
The pages on your website should not be stand-alone pages. Create relevant internal links by linking relevant material justifying your content. Your article on ‘how to choose colours that complement your skin tone’ can be linked to another page showcasing related products.
Work to keep the reader on the website. Keep in mind that the keywords used to create internal links must be relevant ones. Don’t overstuff the keywords, let the article be natural, instead of being a push
8. User-friendly Interface
You need to create a user-friendly interface which makes it easy for users to navigate through your website. A majority of users access e-commerce websites on their phones and want an easy-to-navigate experience. Your website must allow smooth-navigation so that users landing on your website can add products to cart and have a smooth checkout. Offer multiple payment options, and offers whenever possible.
While easy navigation increases the conversion rate, it also helps in bringing organic traffic to the website. Google algorithms consider the bounce rate while ranking sites. If traffic on your website drops within seconds, because of poor navigation experience, then Google will not consider the offering to rank and direct traffic to your site.
9. Focus on Conversion Rate Optimisation (CRO)
Having a website, without conversions is as good as no sale. A business should speak revenue. CRO is tricky and it demands skill and experience to be implemented successfully. We recommend hiring e-commerce development experts to assist you throughout the execution of the strategy.
A skilled team of professionals can study Google Analytic data, footages of actual browser activities and A/B testing (comparison of two versions of webpages etc.). They decide it better how to work out plans for attaining a better conversion rate. Altering the colour, positioning, font or text of the ‘call-to-action’ button can significantly impact CRO.
10. Out of Stock, not out of the Website
What do you do, if a particular product has run out of stock? Would you delete the page? SEO strategists are strongly against the action. The right thing to do is mention ‘out of stock’ or ‘product unavailable’. Add links to similar products in your collection so that buyers can make a choice alternatively.
Alternatively, take down the page and redirect traffic to an article that is relevant to the product or a new product page that is on similar lines.
The stress is on generating organic traffic, and this is possible when the website ranks well, in search engines. This primary goal can be achieved by introducing eCommerce focused SEO strategies, which can be done with the help of an SEO company. Though these SEO strategies are said to be analogous to conventional SEO practices, they are different and aimed to improve search engine rankings and target the right audience.