Want to be an Email Marketer? How well do you know the subject itself? Do you think you are all prepared for an Email Marketing job interview?
In this article, we would share the top 10 email marketing interview questions in an email marketing interview.
These questions we have discussed here will help you gain the finest and up-to-minute knowledge of email marketing and collaterals. Ranging from basic to advance these interview questions and answers will make sure that you will shine throughout the interview.
10 Email Marketing Interview Questions and Answers
Q1 Describe Email Marketing?
Ans: This is the most frequently asked question in an email marketing interview. While answering this question, cover all the fringes of email marketing. But make sure you don’t just overdo it.
Email marketing is the best-personalized digital marketing tool that directly communicates with your existing and potential customers. Email Marketing establishes a significant relationship between your organization and your customers. Interaction via email generates leads and earn conversion hand in hand.
With email marketing, you can directly approach people who show their interest in your product/service (s).
Since it’s a defined communication channel to attract the potential user base towards your business email marketing needs to be precise and on point. Thus, both the product description and client attraction have to be in tune with each other to make the campaign a huge ‘hit’.
Q2. How Many Emails should you Ideally Send to a Potential Client?
Ans: Want to draw buyers’ attention to your business through emails? Sending one email once a week can solve your purpose. Some email marketers even send two/three emails in a month. But leaving a gap between two sent mails is strictly recommended.
However, there is no heart and soul rule for sending promotional emails. It all depends on the amount of interaction you receive from the client, marketers should increase/decrease the frequency of promotional emails.
The more you push with your promotional emails, the higher chances of subscribers’ downfall remain there. This is not something acceptable from any business development standpoint. Thus, you must have close attention to how well your emails are performing in terms of grabbing your end-users’ attention and above all gaining conversion. That is how you should regulate the frequency of sending your promotional emails.
Q3. Which is the Best Time to Send Emails to Clients?
Ans: This is one of the most-asked email marketing interview questions faced by an interviewee. Yet, this is one tricky question to answer as there is no specific time for sending a mail so that you can raze the bounce rate.
Depending upon the type of product you have you should adjust the sending time of your mail. But that is not the specific answer the interviewer is looking for. To be on the safe side say Wednesday afternoons.
Since every individual has own set of preferences to come online, you should attempt a different time slot according to the preference of your potential clients.
Q4. What do you Mean by Email Deliverability?
Ans: The email involves various metrics. ‘Email Deliverability’ is one of the vital metrics which is a must-read topic for the email marketing interview.
The email deliverability rate is considered as the success rate of the delivery of an email to your potential client list.
There’s a formula to compute email deliverability i.e.-
Total Emails Delivered/ Total Emails Sent
Q5. How to Develop your Email Subscriber List?
Ans: While appearing in an email marketing interview, interviewers would want to know how you can increase the email subscriber list.
The success rate depends on how well you have chalked out your email list. The best tactics for email marketing are:
- Creative content exclusively curated for emails.
- Make your existing subscribers share your emails.
- Boost your old email list with an attractive campaign.
- Float a lead generating offer introducing a free e-book/whitepaper which requires visitors to provide their contact info to download.
- Do aggressive social media promotion for broadcasting various offers.
- Link your offers with email sign-ups throughout your website.
- Collect email address through event promotion.
Q6. What are the Pros and Cons of Email Marketing?
- Larger potential target audience.
- Increased number of internet and email users.
- Email marketing can return handsome (if channelized properly).
- Standardized communication mode for flawless understanding.
- A large number of emails remain undelivered due to improper filtering.
- Spamming causes irritation to potential clients. It may cause unsolicited legal actions.
- Precision is key. A minor error could result in the message being undelivered.
Q7. What are the Various Types of Email Marketing?
Ans: Below is the four types of email marketing, which may come up as your email marketing interview questions (individually).
Here are the specifics that you should know in detail:
With active campaigning, you can club your target group on a specific product.
A Newsletter is an ultimate guide containing your product description. To maintain a steady relationship with your existing consumer base, Newsletter is the ideal means of communication to bind them for the product/service.
A Newsletter can increase the number of footfalls to your site substantially.
Need direct consumer responses? Marketing offers is surely a thing to be considered.
It is an apt technique to showcase your latest brand collections to lure your buyers to ease up their purchase decision.
In the case of promotional campaigns and discounted prices, marketing offers are the best beneficial bet.
Just a direct and suitable CTA will take in more traffic.
These types of marketing emails are to inform customers about a new product and its exclusive features/services.
This is the best way to update your customers about a new launch.
This format of email marketing is best-used for promoting an event. With this type o marketing promotion, you can easily interact with your existing and potential clients and invite them as well.
Q8. Do You Know the Following Metrics?
Open Rates, Click-through Rates, Unsubscribe Rate, Hard Bounces, Soft Bounces, Complaint or Abuse Rate, Forward Rate, and Churn Rate.
Ans: Eight different email marketing interview questions pop-up once this particular question is being asked. Given below are explanations of these each metric connected to digital marketing.
Do you know out of 10 emails a maximum of 3 emails are being opened by the users?
Open rate testifies how many numbers of people have opened your email.
The standard way of expressing an open rate is to calculate the percentage. For instance, if 4 emails are opened out of 10, it accounts for a 40% open rate.
This is one of the most common email marketing interview questions asked by the interviewers. Depending upon the industry, a good open rate should be ranging between 20-30%.
If your email contains any link to your webpage and a reader clicks on it that is the ‘click’ we are talking about.
CTR is measured in percentage and computed using a formula – Number of clicks / 100.
If your CTR is 30% that means 30 out of 100 people clicked on your link.
The number of people opting out of your emails is considered as unsubscribes.
Unsubscribe rate is computed using – Number of unsubscribes/ 100.
.Sending emails to invalid email ids are referred to as Hard Bounces. ISP giants such as Google, Yahoo, and Hotmail monitor hard bounces regularly and in a strict fashion. You can’t afford to neglect Hard Bounces. Once a hard bounce occurs, you should immediately remove the id from your mailing list.
An email sent to a full inbox is referred to as a soft bounce.
After some emails are moved to trash by the account holder, your email will appear in the inbox.
Complaint or Abuse Rate
This provides you with an insight of the users who have marked your mail as ‘spam’.
The average complaint rate in the industry persists at .02 percent. According to industry standards, the complaint rate should be below .05 percent.
To maintain your reputation, it is advisable to keep your unsubscribe button visible.
The success of email marketing depends on these metrics at large. Forward Rate signifies how often your emails are read, opened, and shared for the references. The more your email attracts the users the higher the chance of forwarding rate arises.
It is also commonly known as ‘Share Rate’ or ‘Referral Rate’.
Keeping social media buttons on your website increases the potential forward rate.
Churn Rate focuses on the exact count and frequency of the growth of your mailing list post deduction of unsubscribes, bounce rate, and complaints.
The average churn rate annually amounts to 25%. Thus, to keep a balance is advised to maintain a good email list, you must increase your email list by 25% every year.
Q9. What does CAN-SPAM Act stand for?
There’s a set of laws for sending commercial emails. This is termed as the Can-Spam Act. The Can-Spam Act directs:
- Requirements for commercial messages.
- Enabling users to block senders from sending unwanted promotional emails.
- Penalization for act violation.
Q10. What are the key pointers to consider before sending an email?
Ans: Here are the guidelines to be followed before you click on the send button of a marketing email-
- You must the purpose of sending an email.
- The kind of response you expect from your receiver.
- Make sure the documents you want to attach to your mail address the cause behind sending the mail.
- Summarizing the email in alignment with your subject line.
- Check the Spam score and alter content as per the recommended standards.
Ready for Interview of Email Marketing?
All the afore-said questions for email marketing encompass the most important email marketing interview questions you might face in an interview.
However, questions might get varied with the trends and of course your level of expertise in the very field.
Enrolment in a professional email marketing course can make you a champ in sending top-class emails to your niche target audience. It will also make you shine in your job interview as well.