The return of investing in email marketing is immeasurable. One can get back $38 dollars for every $1 spent. Having the best email marketing strategy is the only way to reach a wide range of audiences quickly. Hiring a professional SEO company in Ahmedabad is the right thing to do to gain from various tactics.
20 Ways to Build a Great Email Marketing List
But, the key is to hire the best digital marketing agency to reap the best benefits of digital marketing. If you are willing to learn to create an email marketing list, here are 15 ways you can do it:
1. Plan to Giveaway Rewards
This is a quick method to create an email list. You need to plan a giveaway and announce rewards to entice people for submitting their email addresses. Many people are willing to provide their information getting tempted with freebie and rewards. Both buyers and sellers get benefitted from this deal.
It will also greatly help in building your brand awareness. If you want to build your email list swiftly, this is something you should plan earlier. Success will fall in place with the correct utilization of the strategy.
2. Make a Club
One of the best ways to lure people for giving their contact information such as email address and contact number. For example, creating clubs such as discount clubs, VIP clubs, or birthday clubs are some of the tactics that can help you catch email addresses. At the same time, you are going to make people feel important.
3. Request for Business Cards
Almost everyone who owns a business and should carry their business cards. When you meet someone, you mostly ask them for their visiting card. Business cards consist of contact details of the business and the owner. So, when you meet someone, give them a business card to create the first impression right.
Always carry a sufficient number of business cards while going out. In a business meeting, you exchange them with your potential business partners and consumers. Once you receive business cards from other people you can include them to your mail list. It is one of the best and easiest ways to build the list.
4. Revamp the Website
Most people who visit your website have an interest in your business. By optimizing the website, you can have a better footfall on your site. You can make them share their email addresses by asking them signing up for the email marketing list.
5. Business enquiry
Some businesses make a lot of sales through phone calls and in some cases receive a lot of calls for a business enquiry. From business enquiry, you can create a genuine mailer list. Most people do not mind giving this information when they get convinced of the business offerings.
6. The Billing Counter
Consider adding an option to subscribe to your email marketing list on the invoice or send your giveaway to the purchaser. A lot of people are comfortable giving their information during check out.
7. The Sandwich Board
Now, this is the oldest and most effective marketing tactic that businesses use to get email addresses. If there is so much foot traffic near your office, stop and lure people so that they can subscribe to your newsletter. You can also share the link with people so that they can do it online as well. Offer rewards for the same. This strategy works like magic. Before, you realize, you will have the email list ready.
8. Opt-In Card With the Product
Once you acquire the mail list with the transaction, attach a card with the product containing an attractive offer. It is something that most customers can’t resist. Because people are having your business on top of their mind while exploring the product. They might readily choose to opt-in for the newsletter without thinking twice.
9. The QR Codes
QR codes are quite popular in the US. Most businesses use them to reach out to a wide range of potential customers. Create a print and social media ad containing the QR code so that people can reach out to your website with ease and drop in their email addresses. Plan to stick these posters everywhere where there’s a higher volume of traffic.
The poster you design has to be attractive. People are not going to check the poster unless it is eye-grabbing. Employ a good designer to create the poster if you want to build a good list quickly.
10. Let Blogs do the Magic
People want to get a through and through information about the products or services that they opt-in. Businesses that create interesting and exciting content can reach out to the right audience with ease instead of exhibiting their authority and expertise on the subject. Where the blog ends, you can plan to invite the people to drop in their email address so that they get notification whenever you release new content or blog post.
Ensure that you have a proper content calendar that only has quality content. This helps you posting the right content in the next few months. You will have complete control over the content that you post. The content planner will have ample time to research and write blogs for you. Don’t just overstuff keywords that you are targeting. If you do this, people will realize that there is a substance in your blogs. If you create engaging and interesting content, people will automatically signup for the newsletter. You can easily target them with newsletters in the future.
11. Use Word-Of-Mouth Strategy
Existing clients can do wonder for your business if you know how to use them. You can increase your email list if you reach out to them and ask them to bring new subscribers. People will be up for this if you offer them some incentives like rewards or discounts. Forward-to-a-friend links are becoming quite famous these days.
Many companies are using this tactic to boost their email lists. You can use this method to enclose more potential customers faster.
12. The Scroll Boxes
Many businesses include email signup CTA box everywhere on their website. This might irritate customers who have an interest in your business. Despite a plan to include CTA pop-up somewhere in the content that people can only see them when they are in the middle of the page. People will be a lot more interested when you take care of this minor yet pivotal aspect. This method works well, especially when people read a blog post.
13. Opt-in Option On the Invoice
Besides adding a card to opt-in with products, you should plan on adding this option on an invoice. Since most people preserve the invoice, they might register for a newsletter if they consider to re-purchase.
14. Exit-Intent Pop-Up
This is one of the marketing tactics that most E-Commerce sites are using these days. People who are looking for some sort of discount will go to any extent even dropping their email addresses.
15. Develop a Course
If you are an expert in a particular field, you should plan on offering a course. Make this available to people who subscribe to your newsletter. Most people do not mind signing up as expecting the rewards. This is common human psychology. For example, an SEO company can offer a course on ‘Optimizing the Website’ and offer to give this course to people who are willing to subscribe to the newsletter group.
16. A Sign-Up Sheet
Many people are willing to share their email addresses when you include a sign-up sheet. You should use it when you are taking part in tradeshows or participating in exhibitions. You can also put it near the billing counter of your store. Ask them to fill the sheet.
If you want more people to give their email addresses and contact numbers, you should plan on giving them a discount voucher, scratch card or maybe a small reward like a pen with your company’s logo.
17. Use Social Media
You need to plan on using social media accounts to reach out to a broader audience. Post content, visuals, and videos that are quite engaging so that more people follow you online on social media platforms. In one of the posts enroute your audience to that particular page wherein they can submit their details.
Most people are willing to share this information if they find it worthy. If you use social media platforms effectively, you will soon increase followers and rope in potential customers for your business. If you want to have the best results, plan on giving some freebies.
18. Use Your Employees
Your employees are the best resources when it comes to collecting email addresses. Run a campaign to encourage your employees to bring in genuine emails for you. Reward them when they amass a good number of contacts. Make sure that they are taking the consent of people whose emails they are submitting to you.
19. Video Competition Works
Arrange a video competition wherein people get to create a one minute video that would describe why they love your product. Ask them to share these videos on social media platforms and invite people to vote for their videos. But, make sure that those who are voting should click on the email opt-in button before casting their vote.
20. Include Link Everywhere
Lastly, if you want to build a genuine email list, ascertain that you have included the link to opt-in in every email that you send. It does not matter if it is a personal email or a professional email to perform this task religiously.
Consult with the best digital marketing company if you desire a maximum number of email subscriptions and conversion in tandem.