10 Facebook Marketing Tips for Small Business (2021)

Do you still consider Facebook as the platform only meant for chatting and status updates? If yes, you are yet not aware of its huge influence in altering marketing trends. The social media platform which started as a place for sharing photos and fun has turned today into a network possessing 1.79 billion active users. That’s why we’ve mentioned some of the latest Facebook marketing tips in this blog.

Not only for users, but Facebook has also exposed its effective side for marketers as well. Just in a few years, it has completely changed itself from the perspective of users and marketers. Thus, staying up to date with those alterations can seem challenging to you. Here’re the top ten marketing tips that should be taken into consideration to understand the way Facebook has changed so far along with the expected strategies and features marketers will have to use in the coming days.

1) Keep Shooting VIDEOS

Video posts account for only 0.9% of all other posts on Facebook. However, the crazy thing is this 0.9% of posts comprise 7.15% of all reach on the same network. And the good news is this number is increasing further.

Presently, videos are ruling are the entire platform of Facebook thereby throwing a tough competition to YouTube one of the largest platforms for video uploads. If you haven’t yet thought of marketing through videos on Facebook, it’s the right time to start doing so.

We’re already noticing a massive reach in industries across the board. But you don’t need to be a pro in videography for this, all you need is a smartphone, few goodies from Amazon along some good lighting.

2) Raise Saved Audiences

Saved Audiences can be of great help specifically if you want to target a particular market. Using Facebook’s Business Manager, you can develop custom audiences on the basis of set parameters. This allows you to put your ads on specific groups of people so that your niche content reaches the right demographic.

Test this out for your own business (it’s completely free to set up) and you could check how big your audience is prior to paying for ads.

3) Try out Retargeting

If you are a business owner and possess a website, you must go for a retargeting campaign- one of the most effective forms of online advertising in terms of profits.

In short, retargeting allows your ad to reach out to those people who have already been to your site. All you need to do is install a Facebook tracking pixel on your website and patiently wait for your visitors to roll in.

4) Don’t Forget Captioning Your Videos

Recently, Facebook has declared that they are increasing user’s access to their automated video captioning tool.

YouTube has also got a similar kind of software, and honestly, it’s not that good.

And here comes the importance of captioning. It is found that almost 90% of Facebook users watch videos without audio, which implies that captions play a pivotal role and are read by a majority of viewers.

5) Include Call to Action on Your Page

Facebook included this functionality and you should definitely take advantage of it. You can add this “Call to Action”

The call to action button sits on the bottom right side of the cover picture of your Facebook Business Page. These buttons simplify the process for your customers to contact your business. So, don’t miss those additional site traffic.

6) Upload your Email List

If your email list is pretty large, you need to upload it on your Facebook page. Once it’s done, you can easily advertise your product or service to each and every email that’s present in your Facebook account.

Just like retargeting, this method is greatly useful as it allows you to get in touch with your potential customers. Utilize their past interest in your business, and try to run a campaign for better engagement and improvement of interaction on social media. The more your customers get in touch with you, the more your business will grow.

7) Instant Replies are Appreciated

Evidence shows that Facebook calculates the response duration into their algorithm, so make sure to reply to messages. Try to keep your response duration as minimum as possible since it will be live on your page. This will also give an impression of how quickly you interact with your audience.

8) Embed your Facebook Posts

Blending different content together is indeed a wonderful way to generate more contacts with your potential customers. In fact, the process of embedding content on Facebook is quite easier- click on the upper right corner of your post, copy, and paste.

9) Go LIVE on Facebook

As said above, video posting on social media has already grabbed attention in 2017. So, start to master your video shooting skills as a LIVE video has got several advantages. The most significant being the enhanced reach. Live videos get boosted up in Facebook’s algorithm thereby appearing on more and more people’s feeds.

10) Make it FUN on Facebook

Be social on social media. That’s the trick to enhance your connectivity with your target audiences. If you wish that, talk about your personal experiences and share your knows.

I wish all Facebook Marketing Tips are going to help your campaigns for effective social media marketing on Facebook. Want to learn more about this interesting marketing platform? You are welcomed at the Internet Marketing School. Here our trainers will explain to you the core concepts of digital marketing through live projects, real-time industry examples, and practical implementation of various verticals of internet marketing. If you have any queries, please do let us know in your comments. Till then, keep following our blogs and enjoy such interesting reads on internet marketing.