One of the most prominent technologies that are the “in” thing in the digital domain is Mobile Marketing since more and more companies have already started adopting it due to its salient features. If a brand isn’t using it yet, it needs to get on the bandwagon soon or else the days are not far when it will be left lagging behind the competitors.
Below mentioned are some of the key reasons that make mobile marketing strategy a priority over others:
1) Google Instructs so
Google’s Mobilegeddon update specifically penalizes sites that haven’t yet started using mobile marketing. In the era of smartphones, it is essential for any website to be responsive and user-friendly on mobile devices.
In other words, Google will bring down such websites in the search rankings. These restrictions are becoming stricter day by day. The days are not far when the impact will get stronger.
2) Mobile Reaches a Newer & Wider Network
These days, people have become much more mobile-savvy and hence the tendency to use desktops and laptops has dropped significantly. Owing to this scenario, if brands aren’t using mobile marketing, they are missing out on potential customers since they are not at all reaching them.
3) Social Media Provides Ad Platforms
Social media platforms such as Facebook, Twitter, etc have already realized the impact of mobile app marketing. What’s more? These digital media networks have modified their individual ad platforms to enable people to target mobile customers easily. Just a click will start the campaign. For companies that are already using social media ads, this modification needs just a few minutes.
4) Mobile Offers Virtual Reality & Other Possibilities
It’s due to the presence of powerful technologies such as virtual reality, mobile marketing trends are being accepted all over the world. The smart and effective features of this particular tool make it easier to turn a profit.
5) Repeated Reminders Time & Again
If the strategy is being planned to target desktop users as well, chances are there that the audience will browse on his/her mobile device as well. Through multiple attempts and repeated reminders, a company can reach and resonate with its customers. If the chance is somehow missed on a laptop, one could easily get connected on a smartphone.
6) The Costs are Going to be Higher
What can you expect when an advertising method becomes popular? Facebook ad is a prime example of it. Ad expenses have increased many times over in the past years, and for no particular reason. All these factors have raised the amount of competition in the market.
The same goes for mobile marketing. While the future shows an inclination towards mobile marketing tools, it is better to opt for it from now since the costs will go higher with time.
7) It’s More Personal
Better branding means reaching closer to the target audience, but this might seem quite difficult from behind a computer screen. Mobiles, on the other hand, are much handy for this purpose. These are personal devices that people tend to carry with them almost all the time. Hence, the psychological effect of marketing is much stronger than other media.
Mobile marketing is more of a personal medium of marketing as it makes the process of reaching closer to customers much easier. When compared with other marketing mediums, you will find it more profit worthy as the no of conversions is likely to get increased.
Mobile marketing will stay and its importance will slowly go up with time. Companies who are still thinking to go for it will find it costlier to invest in the long run. All these factors indicate a mobile-based future around the globe.
Will you be choosing it while framing your marketing strategy? Share with us your views on the mobile revolution.