We all are aware of the phone directory which used to be an important item in every household. Phone directories were composed of almost all the phone numbers of the town. But, with time and technological advancement, their utilization has come to an end.
Similar to the phone directory, business listings are the listings of all the businesses, inclusive of their contact information and brief introductions. When the internet was not that advanced, business listing sites used to be considered as the search engines of that time.
“According to Hubspot, 50% of consumers who searched for a local business on their mobile visited the store within a day. Hence business listings are vital for local businesses.”
What exactly are business listings?
Business listings are profiles of the Individual businesses where anyone can find their (Businesses’) details. A normal business listing includes NAP (Name, Address, and Phone Number)
Further details like the website, working hours, areas, and products of the operations are also included in the listings. A business should enter its information on several business listings sites to increase its presence on the web.
History of Business Listing
Before the invasion of search engines giants like Yahoo, Bing and presently Google, Business listing sites used to be the destination for the information seekers. The Internet has helped formulate several business-listing websites and afterward, every business started to have their own websites to make business listing even more successful. A lot of searches were used to be conducted by a group of users and there was a vacuum for a solid structure to cater to these audiences. This is how business-listing sites were born and changed the way businesses function on the internet. Some of the popular businesses listing sites are Google My Business, Just Dial, Sulekha, Yellow Pages, etc.
Why Business listing sites are important for a business?
Previously most of the businesses used to advertise or promote their products on TV, Radio, and Newspaper where the effectiveness of audience engagement is lower and less engaging. With the growing impact and scale of internet usage among the audiences, business listings can capture a fair share of the online audience.
1. Local SEO
Local Businesses find it difficult to beat high brands in the digital space and that’s where the need for local SEO comes to boost local businesses’ organic ranking on the search engine. For example, a search with a keyword “Best Digital Marketing Institute in Kolkata” can rank a local business more likely compared to a big brand. This will only occur if the Local SEO has been done correctly. One of the important factors of the local SEO is business listings as having listed on popular business listing sites can prove to be a game changer for any business on the web. Listing on popular business listing sites can indicate Google bot that how local your business is.
2. Be found
Now, it is known to everyone that Google is the dominant search engine but for small and local businesses, business listing sites are the best way to be found locally. It is hard for every business to build a website and hire an SEO executive. Therefore, it’s crucial for every business to list their sites on famous and effective business listing sites.
How to find free business listing sites in India
There are thousands of free businesses listing sites in India and without proper search and classifications; listing in any random site will be unproductive and ineffective in the result. So, how can you find out some effective business listing sites! Following are the ways to find a good business listing site.
1. Spam-free Websites
Suppose you are on a business listing website but in each and every section of the site, ads are frequent and even your clicks getting redirected to some spammy websites. What is the point in searching or storing information in such websites? An immediate exit is what you can expect from such sites. So, it is always crucial to avoid websites that are full of spam.
2. Websites with high domain authority
Good Domain Authority is another important aspect as high DA business listing sites can pass high SEO value to your website. There are many tools to find websites with good DA. In this article, we have listed out 100 free business-listing sites that have a domain authority of more than 40.
3. Do-follow links
If you want high-value SEO link juice pass to your website, Do-follow links can help you get that done. Not every website provides do-follow links but one needs to maintain the balance between do-follow and no-follow links to avoid penalty from Google.
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Listing your business in popular and appropriate business listing sites is one of the foremost priorities to be found and mark a presence on the internet. Start your online campaign with business listing and learn in details about digital marketing to move further.