The Future of Digital Marketing in India
Digital Marketing is expanding at a high pace not only in India but all over the world. Since traditional marketing is becoming obsolete day by day, online marketing is gaining the spotlight for all companies (from start-ups to MNCs). There are several striking features that are making this marketing strategy stand out in the most effective and affordable way.
Why Digital Marketing is Booming?
- It can be used to target a large number of people
- It can be used to target people with specific features
- It is very cost-effective
- It can be used to measure the outcomes of campaigns
- It provides a greater engagement rate for ads
Now, let’s come to the future of digital marketing in India. According to the latest survey and statistical reports, it has been found that the demand for digital marketing will grow and people possessing such skillsets will get employment easily compared to those who are novices in this field. The following reasons are responsible for this increase in demand.
- Increase in Indian Internet Users
Starting from the Indian market, in India we already have got around 46 crore online users (based on a 2016 statistical report). This figure is constantly growing and it rounds up to almost 38% penetration in our country. The more the users get connected online the more the demand for digital marketing gets increased.
- Millennials Mostly use the Internet
Millennials are mostly found addicted to their smartphones and most of them already possess accounts on Twitter, Instagram, and Facebook. Thus, this huge group of people can easily be targeted as potential customers on the internet.
- The Customised Way of Targeting
One of the biggest reasons for the growth of digital marketing is the feature called customized targeting. In this, one can easily reach their desired customers by customizing people as per the information based on their personal/professional/educational details.
As you can see, all these reasons make digital marketing a prospective career field in the coming days.
With the advancement of technology and an increase in connectivity, the realm of marketing has experienced a sea change. Traditional marketing that involved “bricks and cement” such as malls, retail outlets and multiplexes are slowly taking a back seat. E-commerce is becoming the show stopper for marketing.
With the increased investment in ads, customer-friendly websites, celebrity endorsements, the wide array of products and services available online, and easy access to all of these via social media have contributed to the re-invention of marketing completely.
However, besides conventional e-commerce, this typical change in marketing strategies can also be attributed to the “direct selling” models. Direct selling is all about marketing products directly from the manufacturer’s desk to the consumer’s door, either via online sales or personal demos irrespective of intermediaries and long distribution channels such as wholesalers, forwarding agents, and retailers.
As a marketing model, direct selling has gained a lot of popularity all over the globe mostly due to its tendency to reduce costs and enhance rates of profit. Besides, low risk and nominal cost involved in direct selling, the demand for this marketing strategy stems out from the fact that small businesses following direct sales are able to interact with their customers with a personal touch through customized and personalized demonstrations. This in turn is spreading their professional network of contacts.
With the steady growth of digital marketing which has made e-commerce a game-changer for the nation’s economy, the time is perfect for populated countries like India to invest in, and implement the globally accepted idea of “direct selling” as well.