The world of SEO is ever-changing and evolving. The world’s biggest search engine, Google changes its search algorithm more than 500 to 600 times a year. Most of these updates from Google are small and are not generally picked up by the users or SEOs, but every once in a while they do release very major Google Algorithm Update.
Over the past two years, Google has released 9 major updates to its algorithm. The two released this year are Possum and Penguin 4.0 and have created chaos in the SEO community. Over the years, Google has launched many major updates in its algorithm and the perception of people towards SEO has changed over the course of time along with these updates.
3 Things to do after a Google Algorithm Update are:
The major updates in Google’s algorithm are always a heavy burden to carry. But the fact is that we are never provided with a proper list of changes by Google and that is why it can be a little stressful. Thus, you get a little panicked when a Google Algorithm Update comes and that is something very natural if you are starting fresh.
When Google released the Penguin 4.0 update, they, in fact, shared some information with the SEOs. Although there were several changes in its algorithm, they really explained few changes explicitly which provided us with a deep insight into the changes that have been made.
But before knowing these explicit details, lots of users and SEOs made bizarre speculations about the offerings of this update. Few speculations were proved correct and the others not so much. However, there is one major takeaway from all this. If you have panicked when the Google Algorithm update was released, you probably had wasted a lot of your time and energy in speculating the outcomes. Whenever you learn that a major update is in the process of being published, never panic and try to understand its nuances.
Wait for the reaction:
Once you are done with the first step of not panicking, the next best thing that you can do is to wait for the reaction. It is always highly tempting to step out there and make changes to the processes or workings of your site but you should learn to control that temptation for the greater good. The smartest thing you can do is to wait and see the impacts of the new algorithm on your website and then change accordingly. But if you have been truly honest about search engine optimization, then the updates will hardly have any negative impact.
Therefore, before reacting to the algorithm updates, you must wait for a few weeks and compare the metrics to see whether there are any impacts on your website. If you have an inkling about any negative impact, feel free to make adequate changes.
Study about the updates from authentic sources:
You can read about the updates on the Google Webmaster Blogs as it is one of the most authentic sources to know about the updates explicitly. Read about everything they have posted on their blog to know about the updates and understand what Google is trying to target with the updates.
But the Webmaster blog does not provide you with the breakdown; thus, go to any site that has excellent credibility to know more about the updates. The most important thing that you need to do is to make just one adjustment at a time. In that way, you will have a perfect idea of the impacts of the updates on your site.
Google updates for the algorithm are generally very eventful with a penchant to pique curiosity levels. But if you have done your SEO sincerely, you do not have anything to worry about. Stay calm, do the right thing and enjoy the updates.
To keep up-to-date with all the also changes from Google /and their implications in the evolving of SEO as of today, join the Premium Program in Digital Marketing.