A Google-certified digital marketer wins the race without any competition. Employers bet on these cream professionals in order to attain bigger market recognition.
Digital Marketing is one of the fastest evolving business sphere wherein no trend sustains on the next day. Advertisers, Marketers, Business owners are facing new challenges without exception.
The Google Digital Marketing study course is tailor-made to direct individuals and marketing professionals in distinct digital marketing approaches, lessons, and associated methods which may aid them in maximizing the reach of their campaigns.
Digital Marketing clearly gives you accurate market insight sufficing the data-driven demand-supply niche.
A person can easily spin dollars enrolling in Google Certification programs; however, preparing for these exams and earning the certificate is not that straightforward as it seems.
Are you Interested in Pursuing Digital Marketing as a Subject?
Take a look at what our experts have to say:
A professional digital marketing course can be beneficial from an entrepreneurial perspective. Irrespective to the investment amount digital marketing can optimize your business reach sustainably.
Let’s start with the pre-course prep for Google Digital Marketing study course first. Then we shall discuss top 10 Digital Marketing programs from Google as an advanced course module.
How would you Prepare for Google Certification Course?
You need to essentially well-prepared to get Google certified. Let’s start from the scratch-
Make sure you’re signed in your Google Account before you start thereby getting access to the available Google courses.
If you’re choosing the Ads Certification Examinations, you will need to create a Google Companions accounts, by simply following the actions listed under:
1) To start with, you must visit Google.com/partners
2) Then you have to click on – Join Google Partner.
3) Next, you are going to be asked to click on Join Now, (in case you are not signed into your Google Account, and then you need to do it right away)
4) Accept the terms and conditions.
5) Then you need to select whether you wish to receive emails from Partners.
6) By clicking on the Signup tab See Examinations button to Become started using Google digital marketing class examinations
But as You Are Finished with your pre-course groundwork of Google Marketing Study Course, the timing has come to understand precisely the Google Certification Programs Checklist:
10 Google Digital Marketing Courses that will Boost your Digital Skillset
1. Introduction to Google Digital Courses
This program offers a thorough walkthrough of Digital Marketing, shows all important concepts and vocabulary that are included later when we come across other programs.
Digital Marketing is a broad aspect which covers marketing through multiple online avenues. These avenues include Search Engines, Social Media and E-mails.
Google will expand your digital knowledge with the help of this program — Digital Unlocked. It offers a single-stop solution to acquire digital marketing skills starting from scratch and covering everything up to SEO and Social Media thereby increasing your online recognition and promoting the growth of your business online.
1. No fee is required – It is absolutely free. A simple form needs to be filled for you to enroll in the program and as soon as it is done, the material will be provided that covers some twenty-three topics. Quizzes make the program less boring and once completed, you can answer certification questions which if passed results in you getting a Certificate for Digital Marketing.
2. People looking for a job and students are best suited for these courses. People who want to learn how to make an online presence and equip themselves with digital marketing skills can also take up this course. Video tutorials are a big boost in practical learning from the Digital Marketing experts of Google.
3. This program also enables proper application during the learning process so that practical knowledge increases and you can test what you have learned.
4. The Primer app is included which has detailed 5-minute videos, which deliver the content of the course in two languages- English and Hindi. It teaches you how to build a business from scratch makes it possible to implement what you have learned in the program. Google Analytics certifications are also provided.
Although there is a lot to learn, the real-time application is not necessarily easy even if someone has completed the Digital Unlocked program offered by Google.
2. Google Ads Fundamentals Course
Advertising is a broad aspect and requires a lot of procedures to be followed to be properly implemented. Adwords enables you to target only those people you need to advertise to, saving time by not displaying the ads to people who don’t fit in the category.
In this program, Google helps in a basic understanding of how to use Adwords efficiently and crack the Google Adwords Fundamental Exam.
1) Study Guide for Google Ads Exam
Advertising on the web, the data required to do so and a step by step guide on how to set it up and successfully run an Adwords campaign is included in this guide.
2) Refresher Guide for Google Ads
It is basically a mock guide covering every aspect that has already been covered right before taking the Adwords Fundamental Exam or during the running of your Adwords campaign.
3) Google Academy for Ads
It helps with the necessary information required for Google Ad products and skills required to run a Google Ads campaign successfully. Each of the exams needs to be taken, passed and thereby receive a certification to show on your profile.
4) Google Ads Success Guide
It is an essential guide that helps with online marketing and prepares a campaign that helps with the successful conversion of leads to actual clients and proper activity tracking to ultimately improve the outcome of the campaigns.
5) Creating Relevant Ads with Ad Extensions
The use of Ad extensions help in optimization of ad campaigns and increase the visibility of ads. It also helps improve CTR (Click through Rate).
6) How to Build the Best Keyword List
It is essential to make your message reach the audience that is being catered to. This can only be done effectively when the right keywords are used. This program teaches you how to use the right keywords at the right place and right time.
7) Campaign Settings
It helps in setting up the campaign delivery method. Essentially three questions are answered about the display of Ad campaigns – When, Where and How?
8) 3 Steps to Budget Smarts
It helps calculate revenue and the best possible outcome from the Ad campaigns.
3. Search Advertising Course
The Google Search Network enables advertisers to reach the right people at the right time with the use of keywords. In the Search Advertising program, a thorough walkthrough of advertising practices helps individuals get ready for the Search Advertising Exam held by Google.
1) Search Advertising Exam Study Guide
It includes all aspects — how a search engine works, Ad composition, configuration, and performance. This is the first step to prepare for the Search Advertising Exam.
2) Search Refresher Guide
A concise guide which includes all the topics covered by the Search Advertising Exam Study Guide and prepares an individual right before appearing for the Search Advertising Exam.
3) Introduction to Remarketing Lists for Search Ads (RLSA)
A remarketing list helps you send the right information and Ads to the right people, using previous data.
4. Display Advertising Course
Approaching people with the use of display ads is rather effective because you reach them at their places of interest i.e. when they are viewing a YouTube video, using a mobile application, a mobile site or when checking their Gmail account.
This program covers different types of display ads, the practices involved and administration required for the successful running of the display Ad campaigns.
1) Exam Study Guide
From basic to complex, this covers everything a person will need to pass the Display Advertising exam. It lists all the procedures involved in running a campaign as well as the strategies required to make it most effective.
2) Refresher Guide
It is basically a recap of what you have studied in the Exam study guide, but in a concise manner which is fruitful if studied right before giving the Display Advertising Exam.
3) Display Settings
The Google Display Network is fully utilized by adjusting the settings for the Display Ad campaigns.
4) What is Remarketing
Remarketing helps in reminding people what you have displayed to them. By repeatedly displaying the ads over a period of time, remarketing serves as an effective strategy to run Display Ads.
5) Setting up Remarketing
It will help you set up the best practices and implement the best strategies for effective remarketing of Display Ads by tracking the activities of the clients and providing proper insight.
5. Mobile Advertising Course
Development in Mobile technology has been rapid and with it, mobile advertising has significantly increased. This program makes you familiar with the basics needed to run ad campaigns on mobile and the essentials required to pass the Mobile Advertising Exam.
1) Exam Study Guide
To understand the basic concepts involved in Mobile bidding and advertising strategies, it is useful to study this course.
2) Refresher Guide
A concise yet crisp form of the Exam Study Guide for Mobile Advertising, it is essential to go through this right before taking the Mobile Advertising exam.
3) Mobile Ads
People that use smartphones in an effective manner usually don’t have the time to go through the ads that are displayed to them. This program enables you to equip the best strategies in the Mobile Ad campaigns in order to catch the client’s attention.
6. Video Advertising Course
To enable proper engagement with a client, a video is considered the best approach as it piques the interest of any individual and delivers the message efficiently. From basic to complex concepts on YouTube and Google Display Network, this course specifies all the details required to successfully run Video ad campaigns and pass the Video Advertising exam.
1) Exam Study Guide
From basic to complex, this covers everything a person will need to pass the Video Advertising exam. It lists all the procedures involved in running a campaign as well as the strategies required to make it most effective. It also covers the steps needed for the creation of a video campaign and how to manage it.
2) Refresher Guide
It is a concise guide to read through before giving the Video Advertising Exam. The different methods of video advertising and the guidelines are mentioned in this part.
3) Types of Video Ads
There are several types of video ads and it is important to know which type is most effective to improve your client’s business.
4) Selling AdWords for Video
The world’s biggest video forum gives you an added advantage to run the Ads capturing a bigger audience utilizing the best strategies.
5) How to Make Video Ads
A video advertisement helps to deliver the message in a prompt manner and teaches you how to do so using a stratified approach.
7. Shopping Advertising Course
Products, their images and pricing, and all other specifications are mentioned to the people who search for those on Google. This program covers the aspects of creation and management of Google Merchant Centre Account, the campaigns required for Shopping Ads and the practices involved.
1) Exam Study Guide
It consists of all topics involved in account creation and management at Google Merchant Centre, optimization of the Shopping Ad campaigns, feeding data for product recognition, etc.
2) Refresher Guide
It is a concise guide which helps you prepare the important aspects of Shopping Advertising right before taking the exam without wasting much time.
8. Analytics Course
This program answers two basic questions around the broad aspect of Google Analytics – why and how?
1) Analytics Academy
Right from the fundamentals up to the advanced methodologies involved in the Google Analytics tools, Analytics Academy helps in preparing for the exams in the Google Analytics course. It also helps in account creation and management for Google Analytics.
2) Analytics IQ Study Guide
To pass the Analytics IQ exam, this is an essential guide that helps you how to plan and finish the Analytics fundamental and Platform Principles course thereby gathering the required knowledge.
3) Adwords and Analytics
It is essential to combine Adwords and Analytics which improves the execution of the campaigns.
4) Google Analytics | Smart Goals
Smart Goals help in tracking the most engaged clients and their activities to promote the growth of the business.
9. Tools and Best Practices Course
Proper organizing is required to run an effective Ad campaign. This course offers the material required to analyze the competitors and their strategies, so it should be carefully utilized by the students for the best possible outcome.
Google Best Practices Guide
Google’s Best Practices Series give important information on SEM strategies, Adwords Techniques and paid search advertising. Different tools available in Google Digital Marketing Course are-
(i) Google Planning Tools
(ii) Keyword Planner and Display Planner
(iii) Google Trends
(iv) Consumer Barometer, etc.
10. Google My Business Course
It is not necessary to create a Google My Business Page, but the presence of this information will add high value to your customer’s business and thereby promote its growth.
It enables a free business listing creating visibility amongst other businesses and individuals who search for your customer’s business. This program will give a step by step guide on how it is essential to set up Google My Business and get the best possible outcome.
What is Google My Business?
Entrepreneurs and business owners need to keep the information precise so that when the information is updated periodically it gives the best search results. This includes updating details like the location of operation, pictures, etc. The course includes-
(i) Why is Google My Business listing important?
(ii) How to create and verify a Business Listing?
(iii) How to Make Changes to Business Information?
Who can Apply for the Google Digital Marketing Course?
1) College Graduates
It is not necessary to be related to a particular field when pursuing the Digital Marketing course. Anyone can do it regardless of the stream that they are in.
2) Marketing Professionals
Professionals who have had an existing career in marketing can gain further expertise by taking a Digital Marketing course and increase the scope of their reach. Today’s world needs expertise in online marketing with rapidly growing internet trends.
3) People looking for Change in Career
A new channel of specialization can be chosen by individuals who are looking for jobs and aspire to grow in today’s Digital world.
4) Entrepreneurs & Businessmen
To improve business and increase revenue, Entrepreneurs and businessmen can take up this course and broaden their reach.
To have in-depth knowledge and understanding of Online Marketing and the techniques involved, one must take up the above mentioned Digital Marketing courses. Being certified in Google’s Digital Marketing courses give you an edge over other contenders in the marketing field. As it has always been mentioned, “Practice makes perfect”, Digital Marketing requires a lot of practice for efficient deployment of the Ad campaigns using the right methodologies at the right places.
Hope this helps with your questions on Digital Marketing!