For several years, Google authorized its SERPs to other bloggers. External sites were taken as a seal of confirmation where a blogger passes on his authority to another. There are many loopholes for manipulation, and websites have already started pulling those strings. Google determined to prevent this gradually. User reviews are deliberately being considered as the ultimate ranking strategy that will determine the rankings. This is why website owners are so concerned about the bounce rate.
Today we’ll discuss how to stabilize your bounce rate in 9 best-proven methods.
What is Bounce Rate?
Bounce rate is the number of visitors entering your site and then and then exiting it without visiting any other page. Basically, when something attracts you on the Internet and you enter that, you will be redirected to a landing page. And that is the first page you experience. Some of the visitors who visited your site won’t be pleased enough to browse longer.
The percentage of audiences who exit shortly build the actual bounce rate index. It is calculated in percentage. So, if 100 % of visitors bounced (left), this is signifying about the visitor’s displeasure. When Google notices such behavioral change, it actually signifies their search engine algorithm was miscalculated. Hence, it is significant to pay heed to this metric and decrease your bounce rate as long as possible. The lesser the better.
9 Easy Ways to Reduce Bounce Rate
Below are some of the best ways on how to reduce bounce rate and increase user engagement on your website.
1) Choose the target audience
A high bounce rate is usually caused by bad targeting. If you share your post with an audience who isn’t into it, you may turn them into visitors due to their interest. Even if they like the post that does not make them browse forward.
When setting a target for your visitors, keep it in mind that apart from this single topic your visitors must find other topics interesting as well. This will make them browse your site longer than usual.
2) Be careful with your titles
Titles need to be both interesting and genuine to make visitors click on your website. Nothing can be worse than a restless visitor and one must fix this traffic quickly. It will not only have a negative effect on your site bounce rate and other user engagement elements, but it may also lead to some negative comments.
Traffic issues are mostly found with the title. It is the result of thorough planning where you need to engage your visitors while not driving them away.
3) Do not ignore Meta Description
Sometimes, titles simply won’t do the magic for you. That is when you need to put meta descriptions as the process of providing additional info.
Even now meta descriptions are very important and they work best when paired up with titles. However, you should have the ability to understand their differences.
While titles are here for your page promotion, meta descriptions are good in explanation.
4) Quality content is a must
If titles and meta descriptions can be taken as a promotion tool then, content is surely a product. Not to mention, your readers must be pleased with your content. The standard of your content is generally a subjective thing.
Like books, the taste will matter and oftentimes it will be unclear to say if your article hit the right target. However, there are techniques to psychologically influence a reader enhancing his experience. So, that’s how you lower your content bounce rate.
5) Handling ads and popups
Most of the site owners use their sites for generating profit. Because of that, ads and popups are frequent.
Both of them can affect the users negatively leading to an unwanted bounce rate in Google Analytics. Simultaneously, it is tough to fully ignore them since popups can do amazing things in earning you genuine email subscribers.
6) Attach call to action (CTA)
Sometimes, you have to guide your audiences personally if you want them to follow your way. Call-to-action is the most effective in this case. With it, you can attach free offers, describe products, sell services and push your visitors to other sections on your site.
Apart from the fact that call-to-action will accelerate the traffic, it will also decrease the bounce rate as it pushes a user to go to a different page. It is a proven method that gives an instant success.
7) Improve your navigation
Always visitors are not needed to be poked with your content style or popups to exit. Perhaps their navigation experience might not have been smooth. Navigation is a basic tool that drives a low Google Analytics bounce rate and provides a good time to spend on site.
If visitors click on your website, they won’t exit your website finding better content. User-friendly navigation is generally important for e-commerce websites and for those comprising a lot of sub-menus. Similar to other sections, you need to provide user-friendly navigation to your visitors.
8) Increase your page loading speed
Nowadays Google focuses a lot on boosting site speed. In general, this part is inseparable from SEO, SEM, and internet marketing. It impacts immensely on visitor experience and rankings on organic search results. If your loading speed is low, you may lose your visitors. This will affect your bounce rate highly.
Additionally, data analysis has proven that visitors who exit due to slow page loading speed are less likely to revisit in comparison to visitors who exit due to some other apprehension.
9) Mobile friendly is the ultimate way
Similarly to having a fast page loading speed, being mobile-friendly is something that all audiences wish to experience. Today, almost a huge chunk of online users access the Internet on their smartphones. As such, mobile optimization is a key element to lower the bounce rate.