There is no one-size-fits-all marketing strategy available. The success of the popular South Korean web series “Squid Game” has proven this.
It’s great accomplishment opened doors for many potential marketers to leverage this spectacular web series to enhance their revenue.
Even if you have not seen this web series on a streaming service, you might have probably heard of it. It is one of the most viral shows in 2021, and surprisingly, also offers some great marketing insights.
One can utilize them immensely to improve sales and organic profile-raising.
In this blog post, we shall look at the phenomenon of Squid Game and what all marketing lessons we can learn from this newest global hit series!
A few aspects that you need to take note of:
- Television, movies, books, music and other forms of media influence to outline what is reflected ‘in’ and what is reflected ‘out’.
- As Squid Game has outshined its competitors and become a hit worldwide, businesses have begun to utilize this Korean Netflix series as a marketing strategy.
- Ironically, the Squid Game cast did not hold any press conference nor any marketing campaign in the U.S. before its debut. But in comparison to other big and hit web series, it still managed to become a hot topic of the year. How?
- Jung Ho-Yeon, one of its biggest celebrities, has become the most prevalent South Korean actress on Instagram, mounting from 400,000 to a vast 21million followers.
- Such admiration led to Louis Vuitton proclaiming their new ambassador last week, featuring a picture of Ho-Yeon exhibiting the French luxury fashion house’s jewellery, watches, and clothes.
From a marketing viewpoint, there are various marketing insights we can learn and implement from the Squid Game.
Let’s explore them one by one.
#1 Social proof and word of mouth is much effective than any large paid ad campaigns
Word of mouth tactic is known to be an all-time classic marketing strategy. However, marketing agencies cannot secure or purchase social proof or word of mouth. They need to occur organically.
Word of mouth is quite difficult to predict or artificially create for marketers. It requires a perfect combination of luck and timing to be in sync with it.
The popularity of Squid Game has made it almost possible for social media users to create, post and share countless news feeds, memes, trends on various social and entertainment platforms.
This almost forces you to watch this show as it helps you to connect with the community around you. It further develops a sense of FOMO (Fear of Missing Out) not being able to join the discussion among peers.
#2 No need for cultural adaptations if basic human principles are the foundation
The show’s plot reflects on the desperation of the poor people who get invited to play in children’s theme games with fatal penalties if they lose.
This phenomenon is not based upon some South Korean cultural instances, but on a natural human instinct that everyone can relate to and build a connection with them.
Here cultural differences are not that significant.
From this scenario, it can be concluded that brands don’t sell products, but the emotions their audience have with their products. After all, human emotions are universal despite cultural backgrounds.
#3 Play reels well and your marketing campaign is bound to thrive
Several short reels’ platforms such as Instagram, Taka Tak, TikTok etc. have revamped how brands reach their audiences. Besides, it has also become a new normal for how brands should approach their potential customers.
It has been noted that when big and professional firms take a casual approach to deal with their audience get a lot more acclaim and response.
Many brands, for instance, receive a ton of impressions by posting funny and light phrases on any content relevant to their niche.
Hence, if you are able to get a trend linked to your brand to go viral, then you can possibly enjoy commercial success.
Squid Game was able to pick up a captivating amount of pull on reels’ platform, forming an army of viewers that can share and promote relevant jokes, favourite scenes, or just commenting with their own versions of reels to the series.
Therefore, ensure you make your marketing trend unique and attractive so that your audience can act as advocates for your brand story.
The widespread success of Squid Game has reflected one certainty; we can’t always follow conformist customs and depend on historical data to guess the next big event.
Hence, innovative brands should consider taking deliberate risks with their marketing campaigns to have an edge over their competitors.
Squid Game has reconceived the margins of a TV show, renovating the manner in which we see and interact with specific content.
Consistent content can get your business typical attention, but it is the influential, intriguing and unique concept that can make your brand go viral, resulting in lucrative benefits in return.