Are you missing out on a lot of potential traffic because your targeted audience isn’t searching the way you want them?
In 2021, how users research on Google has completely transformed. Your audience is gradually using voice search to look for the desired results online. While Google voice search is relevant on android devices, it is “Siri” on Apple and “Cortana” on Microsoft Windows that assist users to search and navigate through various digital devices.
With such growing relevance of Voice search, many businesses are optimising different Voice search SEO tips to boost their sites’ voice search readiness.
In this article, we’ll try to explore the concept of Voice search in detail and what possible steps you can implement to enhance your Voice search optimisation strategy.
Why Voice Search SEO is Important for Your Company in 2021?
In today’s digital world, online marketing lays great emphasis on the success of your business. No wonder why voice search has become a major element of digital marketing efforts. Almost 50 % of searches are performed on smartphones. And a huge component of those searches is done using voice search. If one had to choose between typing your query and just saying it, most individuals would like to pick the latter.
Moreover, Google mobile-first index bases rankings on the mobile version of a website instead of the desktop version. Marketers have to adhere to such changes in the digital landscape to truly leverage the fruits of their marketing efforts. With voice search, businesses can enrich the user experience, as it provides faster, relevant and accurate results.
Also, if you wish to stay ahead of your competitors, you need to offer your audience something which no other business is willing to offer. Hence, by leveraging Voice search Optimisation, you’re possibly to leg up on your competitors. Optimise your content for voice search technology, and more people are likely to be directed towards your webpage. And better the optimisation, the higher the chances for your web page to appear at the top of the search page.
How to Use Voice Search Engine Optimisation to Achieve Your SEO Goals
As the competition will only get tough in future, businesses must make a priority of knowing how to optimize for Voice Search.
Check out a few proven strategies that can help you optimise your voice search effectively.
Restructure your content
As voice search is more conversational than traditional searches, one has to evaluate his/her content and restructure it in sync with the voice search. Including crisp QnA and enhancing the content layout can help your website become more voice-search friendly. It has been found out that Google prefers crisp and to the point answers to the queries made via voice search. The typical word length for a voice search result is up to 29 words.
One can also use pointers to break your content into smaller paras to get higher rankings.
Utilise conversational language
Being conversational is the primary necessity of every voice search. One needs to take full advantage of this. Using formal and rigid language can hamper your website’s chances of appearing in voice search results. Using conversational language can help your answers match voice search questions. Moreover, understanding the user’s intent is significant if you wish to know how your target audience makes voice search queries.
Examine the manner of queries made by your audience while performing a voice search. Look for data-driven insights that can help you understand the buyer persona and what people want when they make a voice search.
Include long-tail keywords
Most voice searches are longer than those made on the keyboard as voice search queries are conversational in nature. Also, preparing content individually for each voice search term is quite difficult, but one can confidently include all terms in a complete post. To do this, marketers can incorporate long-tail keywords appearing in vocal search queries on long-form posts.
While short-tail keywords are here to stay, they are less relevant when natural phrases in voice searches are made.
As already mentioned, we are living in a mobile-first world where most of our daily tasks are based on mobile. Mobile and local are intertwined, especially in the case of voice search. With mobile, the audience can make local voice queries easily. Moreover, voice search allows people to ask hyper-local queries.
Hence, ensure aspects such as directions to your business locations and XML sitemaps are readable to your targeted audience and Google. Your mobile strategy should also focus on enhancing website speed.
Create pages for FAQs
Add Frequently Asked Questions (FAQs) on your blogs as they are short and incorporate query keywords. The format of FAQ makes it easy for Google to snatch content from your web page and display it as a snippet. When a voice query is made, it generally begins with “How”, “What”, “When”, “Why”, etc. Make a FAQ page using these question words, and then answer them in a conversational tone.
Take advantage of Google My Business Listings
One of the key factors that decide whether your business rank for local voice search queries is Google My Business Listings. A Google My Business listing is a great medium to let your audience and Google know the location of your business. If someone searches related businesses in your locality, your name can top the search results.
Include your brand’s name, contact info, etc. in your listing. Furthermore, select the accurate business categories and area codes as well.
Boost your site’s loading speed
Sites that take time to load get abandon quickly in comparison to those which load fast. The loading speed has a straight impact on the bounce rate. Hence, this aspect must be optimised effectively. The same can be said for voice searches as well. If you make a voice search query, you would expect immediate results.
And if a website takes time to load, then Google won’t be able to extract the required information to answer the query made.
The use of voice search is on the steep rise and is laying a significant impact on digital marketing. Hence, consider the various aspects which influence voice search and implement the steps mentioned above to optimise your overall Voice search SEO strategy.
If you wish to Learn Digital Marketing and understand all its aspects in great details then click here