If you are a social media geek and haven’t yet heard about Facebook’s latest announcement to re-focus on their News Feed algorithm which will check organic reach for Pages diminution, you might be putting your business into a serious problem. However organic Facebook engagement has been decreasing for many years – so while this recent change is still substantial, it’s not largely surprising. Now you just require exercising how to counterbalance the potential slowdown in Facebook referral traffic.
And as the Facebook ads are efficient in accelerating reach and engagement for businesses, that participation requires being supplemented by exact, organic engagement – you need a level of conversation and reach to make the best usage of the platform.
5 Tips to Increase Facebook Engagement
In this blog, we’ll see through a few ways to help you stimulate more organic Facebook engagement through participation- but first, let’s take a moment to get a better understanding of how, exactly, Facebook ranks articles in their user feeds.
How effective is Facebook reach?
While there are a variety of elements that can be considered for Facebook’s algorithm, the key elements can be divided into three sections: affinity, weight, and decay.
- Affinity is a measurement of learning about other Facebook user’s interactions with a post.
- Weight is allotted depending on the type of the subject matter. Facebook favors content with clarity and visibility.
- Decay is higher for older posts, which are unlikely to appear in current feeds.
To accelerate your organic reach, and grow your followers, you need to speed up affinity, weight and reduce decay.
Here are some ways you can follow.
1) Find a suitable time to post
Initiate an experiment to see during which period, and during which time intervals, your posts get the most reach and engagement. You’ll invariably detect a structure, and the more you comprehend the existence of that structure, the easier you’ll find it to reach your target audience.
For example, if your target group includes new parents, it’s essential to know that they’re frequently active during early hours when they’ve been awakened by a screaming baby.
Once you have a précis of the best time periods to post on different days, you can set-up a rectified publishing schedule on a social networking management app such as DrumUp, which helps you to “1-click schedule” to prematurely set-up time intervals.
2) Post stories
Storytelling helps marketing more reachable, and Facebook has lots of features that you can manipulate to tell stories in a gracious and charming manner.
Facebook Stories is one of those features – Facebook Stories are not impregnated as yet and they provide you the chances to get visible on the top of users’ screens, above their feeds. In addition, if you’re already posting Instagram Stories, cross-posting on Facebook won’t make any attempt on your portion.
There are several types of content suited for publishing via Stories, comprising a promotional article, behind-the-scenes activities, and even audience-research insights. Stories pop off every 24 hours, you can also utilize them to run limited period offers.
3) Organize Q and A Sessions
Questions speed up facebook engagement. People want to be discovered, and questions enable such conversation.
You can question your fans about almost anything, from their engagements with your brand to what they desire from a product like yours. You can preplan what to ask based on what you want to accomplish via the activity – alternatively, you can also set-up an “Ask Me Anything” (AMA) to address your audience to share their queries.
Even you can switch the AMA into a Facebook outcome and have interested people RSVP.
If you don’t have strategies for queries, you can outsource them from forums like Quora or tools like FAQFox, which helps you search multiple websites for queries comprising your search entries.
4) Collaboration and Guest-Curation
Engagement with popular sites can help you to boost when restructuring your FB audience.
There are several ways to collaborate with other sites, but you first need to trace less-competing sites that supply to your industry. Once you have, you can either co-create social media posts or propose to rectify content for those Pages in exchange for credit.
Content co-creation can be achieved via co-hosted online events, competitions or co-created videos or simple Facebook posts. The additional exposure you get via collaboration can help you find and make an impact on new sections of your target groups.
Here’s an instance of how GoPro and RedBull collaborated on an event.
5) Embedment of Facebook Posts
If your company already has owned a blog with a considerable subscription, you can convert those subscribers into the Facebook audience. All that requires is a simple embedding of your Facebook posts on relevant blog posts.
If you haven’t tried embedding Facebook posts till now, it’s really flexible – you copy the embedded code from the Facebook post and attach it to the HTML of your blog post. On WordPress, you can even put the URL directly in the text editor. Then you can make the website audience interact with embedded posts, thereby increasing participation in those posts.
An organically developed Facebook audience is more likely to convert because it’s made-up of stronger leads. Organically converted fans are also more likely to last longer and add more growth to your business. With the tips underlined here, you can boost your journey of an effective organic Facebook engagement today.
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