For the last few years, social media networks have transformed themselves into a marketing tool that marketers can’t afford to miss. When we say social media, the first thing comes to our mind is Facebook and its younger sibling, Instagram. But in the meantime, have you tracked the growth story of Linkedin (A social network specifically designed for career and business professionals) that has amassed a mammoth user base of 500 million? Unlike other social media networks, LinkedIn is very focused on conveying users about its platform’s proper usability and authenticity. Its integration of proper tools and solid customer base has helped it achieve what it is today.
And corporations are not letting any of the opportunities slip while building a great marketing strategy so that they can penetrate deep into this largest professional network.
Therefore, in today’s write up, we will cover and analyze the top 5 Linkedin marketing strategies that can stimulate your LinkedIn business page by up to 600 percent.
Let’s dig even deeper!
5 best LinkedIn marketing tips to grow your Company Page
The largest professional networking portal just got the required push from its users.
Linkedin’s CEO Jeff Weiner has a plan in his mind to “develop the world’s first economic graph” with the desire of “digitally mapping out the global economy.” A destination that can be reached based on how well Linkedin has established itself with the considerable and authentic, rich data set of Industry, Company, and Individual contact information which is not less than 500 million members.
And it is clearly visible that in the long run LinkedIn’s marketing strategy will be a game changer especially in the B2B segment where corporates and industries shake hands and maintain warm relationship keeping in the mind that each connection is valuable. Scroll down to learn about the top 5 tips to take your marketing goal to a new high.
1. Set up your LinkedIn company profile (fully)
Did you have any idea that Company Pages with fully set up profiles get up to 2X higher number of an audience than those with fragmented page profiles?
Always check that the following seven details are present in your page.
– Company description
– Website URL
– Company sizes
– Company type
If you are ready to set up your profile, open your LinkedIn company page and click on “Overview”:
From overview, you will be taken to your company’s information page where you can fill all the required details related to your business.
Be sure that your company logo and cover image are high in resolution that can showcase your brand along with the complete about us section to provide visitors with more details.
Just underneath the about section you got even more major staffs to cover.
Setting up your LinkedIn profile with all the information discussed (website URL, company size, industry, type, and location), will boost your profile visits and generate more authenticity among the visitors.
Authenticity and professionalism are vital for brand outlook that equips visitors with all the details they need to interact with your company.
2. Create a consistent posting schedule
As per LinkedIn, companies that post once a month get a higher number of followers than companies that don’t post at all.
Apart from the above metrics, it is also found that businesses that got at least 150 followers will get more profile views than companies with lesser followers.
A company with a LinkedIn business page should at least try to post once per week. This will keep your followers even more engaged and will definitely help you get an edge over your competitors.
In our constant attempts, we have discovered that our LinkedIn content performs greatly when we take care of the following points.
Descriptive caption: Helps to furnish individuals with additional context around your content.
Eye-catching images: Clean, basic style encourages your content to emerge.
Hashtags: An awesome method to build the permeability of your content to new visitors.
Bonus: Add emojis, questions, and bullet focuses to switch up the makeover of your content.
Pro tip: Use RSS feeds
In case you’re uncertain what to post in LinkedIn or if you’d like a constant flow of quality content, we propose setting aside some opportunity to add a couple of RSS channels to your content inbox.
3. Re-Buffer your top content
If you ever discover that you are finding it difficult to form new content ideas, we suggest you to re-share or rebuffer your best contents from the archive. Because of critical social media algorithm, the posts that you have shared so far have reached to the very little percentage of followers.
LinkedIn Pulse- You can find your top performing posts on LinkedIn pulse or on the LinkedIn Feed – though it does not operate as a separate application within LinkedIn anymore.
Its integration into member’s feed is seamless as articles constantly push to get the content-first experience.
4. Engage your colleagues and employees
One of the most important members to help grow your LinkedIn business page is none other than your employees and colleagues. Through sharing and personal engagement, they can help your page grow multifold by increasing the visibility of your business page on LinkedIn.
Get them onto the board! Following are the tips on how to get best out of your employees and colleagues on the course of optimizing your LinkedIn business page.
Encourage colleagues to engage with your content
As per the LinkedIn algorithm, if your post contents are shared by your employees and colleagues, the visibility percentage will increase at a quicker pace and naturally receive more and more engagement. So, by this logic, it’s not difficult to assume that your closest acquaintances could be the biggest asset of your LinkedIn Business page growth story.
Encourage employees to complete their LinkedIn profiles
LinkedIn has a well laid out strategy for how your close connections can change the way LinkedIn business page functions.
Urge your employees and colleagues to add your company to their present job experience on their personal profiles and engage regularly with your Company page posts.
5. Promote your Company Page beyond LinkedIn
There is not a single instance of any social network’s solo growth. Each and every social marketing platform needs collective effort and engagement to make way throughout the successful journey.
Hence, LinkedIn promotes some cross-promotion strategies to generate the highest percentage of growth rate.
Link to your Business Page in your marketing communications, email signatures, and blogs
Though traditional, but Email is still one of the rare online marketing tools that are incorporated quite actively by companies.
You should also urge all of our colleagues and employees to attach the LinkedIn button to their email signatures and frequently link to your Business Page in blog posts.
Attach social media buttons or a LinkedIn “Follow” button to your website
Another extraordinary method to cross-promote your LinkedIn Business Page is to make it simple for your readers to share content anytime all through the reading experience or while surfing your website.
By including the LinkedIn “Follow” button to your landing pages or utilizing sticky social media sharing icons inside your blog posts, you’re taking yourself to a new high for long haul achievement and reach.
Tell us about your LinkedIn marketing strategy?
If you love marketing on LinkedIn you can let us know about your strategies, we would love to hear from your end.
After going through this article if you feel that we are missing something, let us know in the comment section.