If you ask employees of different companies that what is the toughest job in a company? Most of them will respond that management is the toughest job of all. And maintaining the reputation of a company or brand in a market is also among the most difficult tasks. There are many departments in a company like Accounts, Editing, HR, and Development, etc. The marketing team is mainly responsible for both the offline and online promotion of a company.
If you are operating an online business or an e-commerce website then you must have some effective marketing channels for sales and growth of your products and services. Therefore, planning and implementing the best online reputation management tool is very crucial for taking your website to the top of the search engine. Some important points to be noted for maintaining the online reputation of your business:
- It is necessary to understand the audience.
- Always try to be transparent.
- Becoming a social listener will always help.
6 Online Reputation Management Tools
So, in order to help manage your business at a larger scale and in a better way, today we are going to discuss the top 6 Online Reputation Management Tools of 2018
It is indeed a great tool for eliminating the negative effect of your brand. Through its SEO expertise, it can help a brand in boosting their rank on the web. Moreover, its personal marketing machine helps you track how reputed is your brand on the internet while improving its online entity.
Name of this tool gives us a hint about its features. Yes, you got it right; this tool actually mentions you every time someone searches for your target keywords, name or image. Among the ORM tools, it is considered one of the best. It has support across all the platforms be it Android, IOS, Windows or in the Web. Not only it generates a summary report for you but also it notifies you whenever someone discusses either you or your brand. It has a free as well as a paid version. And the paid version has three premium plans i.e. lite, ace and enterprise. The most used features of this tool are tracking your notifications, real-time alarms, etc.
Sentiment Metrics is the ORM tool which tracks and provides you the analytics about the audience engagement of your brand and its products, their activities on different social media platforms, news portals and online journals. Some notable features of this tool are easy designs and sentiment benchmarking etc.
Forgetting insights of your website very few tools can beat the accuracy of Brandseye. It gives a short discussion related to your campaigns, brand, organization names and representatives. It also alerts you with necessary notifications on sending emails, SMS, Tweets, etc. Brandseye has a strong mechanism, and that works on about 40 factors such as nation, dialect, media and brand pertinence. Brandseye tops within its category as it provides a reputation score of a company’s website along with an in-depth report of the competitors.
Attentio is the best tool for tracking social media channels. It also tells you about the netizens who are actually searching for your images and what they are searching. Apart from the mentioned, it provides useful suggestions on your brand’s social media performance, how that can be improved and on which particular social media channel it will be the most effective. Useful features in this tool are like sentiment analysis, live charts, segmentation, and analytics.
If you count these tools by their popularity then Trackur undoubtedly tops the chart. In this tool, various sites like web journals, social media channels, discussions, blogs, news sites and different platforms of online media sharing can be managed. It has effective premium plans designed for both the Corporates and Individuals. Initially, it provides 10 trials, through which the users can get some ideas of its usage and specifications before deciding on a particular premium plan. The notable features of Trackur are complete tracking of social media, Insights, sentiment and influencer analysis.