“Quora is an incredible marketing platform.”
“It will fetch your conversions.”
“Quora is the ideal marketing channel for building brands.”
All these eye-catching illusions are presented in front of you when you step into the Quora world. However, the reality can leave you overwhelmed in a sea full of answers.
Once you start posting answers to different questions on this platform, you will find that all your efforts get too little or no exposure. Let’s get simpler! Traffic from Quora is a dribble. You may not get the results you are expecting here! For such expectations can only drive to one conclusion: Quora is too slow in building links and driving traffic.
Time is money and to waste hours for a few links is just not worth it in digital marketing. That’s because you have so many options to work with. Isn’t it?
However, Quora can turn out to be an excellent marketing platform in terms of brand awareness, traffic generation, and lead conversion. Wondering HOW? We will tell explain to you by citing some real-time examples for your understanding. So, let’s get started.
Top 4 steps to create brand awareness using Quora
Brand awareness is all about making people conscious about your brand i.e. building awareness about your products/services and know the trick to find you on the web.
Although measuring brand awareness is not an easy deal but more is always good. These fabulous four steps will help you raise brand awareness on Quora.
1. Discovering your target audience
Thankfully, this particular step can be comparatively easier on Quora. HOW? Suppose, we have a set of target keywords like “content marketing”, “social media marketing”, etc. We need to start by searching for these keywords at the top positions on Quora. There is a huge chance that people who have enquired and answered questions with these keywords are your target audience.
Start with a lengthy list of keywords you wish to target and search for them on Quora and then analyze the kind of users who interact on these subjects. So, that’s how you can discover and identify your target audience.
2. Understanding the needs of your customers
Now when you have already found your users and identified their queries, it’s time to know them better.
By this, we mean you need to go through the queries relevant to your services or products and try to analyze their minds focusing on what they need and what are the issues they are facing, and what kind of solutions they are expecting. This step is important just to accumulate information about your users and get ready for the next step.
3. Expose your best resources
Finally, the much-awaited moment comes. Now that you know who your target audience is and what they seek from you, it’s time to play smart by posting on Quora for building brand awareness.
Make use of all-time-effective assets such as videos, content, infographics, etc. Quora is a great platform to showcase your brand in an interesting and attractive way.
4. Build contacts with influencers on Quora
If you want to get in touch with your marketing role models or anyone whom you idolize the most, you can do so through Quora.
To build such contacts, you need to start replying to the queries your favorite influencers are following. Just a single ‘like’ or ‘comment’ from them can broaden your opportunities. Once that is achieved, just knock them by dropping a thoughtful and modest message.
3 Unique Ways to Generate Traffic from Quora
Now once you know the way to raising brand awareness, your next big this is to learn the ways of traffic generation through Quora. And we are not just indicating higher volume but high-quality traffic as well.
1. Respond to the right queries at the right time
Not all queries on Quora are relevant. Some may be too old, backdated and nobody will even look upon them anymore.
So, it is important that you learn how to address the right questions at the right time.
Just follow the below-mentioned rules:
- Choose a topic that’s relevant
- Go with the questions that are posted recently
- Also, search for the queries that have a high number of up-votes
- Continue your search for new and relevant questions
In order to keep a track of the latest topics, you can select to receive notifications in your email. That’s exactly how you can save time searching for trending topics.
2. Compose rich content that makes you stand out from others
Quora is already like a sea with millions of answers to every question. However, that certainly doesn’t mean that your answer will be unnoticed.
Consider it as a blogging competition. Google is filled with valuable blogs that are solving the issues faced by users. You need to develop something unique to catch hold of the attention of users and search engines.
Make sure to follow the same law while using Quora also. Make your content stand out by spicing it with the below-mentioned ingredients:
- Striking images
- Detailed content
- Useful info & data
- Personal Experiences
- Inspirational quotes
- Stories & real-life examples
- Influencers’ facts
- Influencers’ achievements
For this, you don’t need to have skills in blogging. Several questions are available; all you need is to answer them properly. But make sure your answers add value to the users or else it will go unnoticed resulting in no traffic generation.
3. Win the game by beating your competitors on Quora
Influencing the brand names of your competitors can be a great way to drive traffic to your site. In other words, if a consumer shows interest in one of your competitor brands, there’s a high chance that he/she is likely to be interested in your brand too.
Look for questions where users’ have enquired about your competitor’s alternatives.
Find responses that have got a good number of views, spend some time in the right framing of your answer, and rest be assured for the traffic to follow.
Another great way is to keep a track of your competitor’s mentions on Quora. You can create alerts using keywords as “your competitor’s name Quora”. In this way, you will receive notifications of queries where your competitor is being mentioned.
Discover queries related to users’ complaints, issues they are facing with their current brands, or their pain points. By replying to those questions, you will automatically give them an opportunity to try your brand.
4 significant ways to convert your visitors to customers on Quora
Now when you have visitors from Quora, it’s the right time to convert them into customers.
1. Promote your products/services strategically on Quora
As people come to know about your brand on Quora, at the same time they become aware of your products/services. This results in users searching for your business on Quora.
A consistent presence, a helping approach, and the number of answers will automatically increase the curiousness of users regarding your brand and its services/products. So, be ready for such circumstances.
Just make sure to follow the below-mentioned steps:
- Improve your Quora profile for brand promotion
- Provide products only when asked
2. Provide Customer Support on Quora
On Quora, you will come across some users who are in favor of your while there will be some who are not in your favor.
Consider the set of people who go against you as they might be your customers earlier who have used or tested your product. In case they are looking for changes to your offering, that’s the right time you need to analyze what issues they faced earlier and how to solve them.
3. Convert your brand into a trendy topic of discussion
You will find HubSpot doing this frequently. So, if you search for Hubspot on Quora, you will land on a list of questions which are somewhat like:
- How to fix this issue on Hubspot?
- How to perform this on Hubspot?
- What are the advantages of using Hubspot? And much more.
Think by replacing Hubspot with your brand name.
In case users are already posting such queries, there’s a good chance to make them aware of your products. But in case they are not asking, start posting similar questions on your profile and respond to them honestly.
Suggest users on different ways to utilize your products and hence convert your brand into a subject of discussion.
4. Be a thought leader
An ideal thought leader never stops responding to the queries of his users, share advice, and posts things on the basis of his own experience. In other words, don’t wait for your users to ask, just take the initiative and take the lead.
It’s time to start the game!
Now that you have the entire planning ready with all activities to be done, you should not waste time anymore. Just start making use of the platform called Quora by answering questions.