Before we delve into the scope of Digital Marketing industry in any potential market, we must have a thorough knowledge of the industry.
What is Digital Marketing?
Digital marketing is a marketing method for promoting brands/products on the Internet. The name itself suggests that the fast-evolving shift from traditional to digital space.
Though digital marketing has been segmented into diversified categories, yet contributes as a whole to the industry. Marketing strategy has evolved with the time and the changing pattern of user behavior in tandem.
Digital marketing platform has become the language of brand communication for brands who want to clutch their position in the league for years to come.
What is the Digital Marketing Scope in India?
Not just in India, digital marketing has become a widely used marketing platform across the globe. It can be easily said that we have come to an era of marketing which is driven by the internet.
As per the market research of agency Kantar IMRB, internet users in India is likely to reach 627 million in 2019. 87% of the user base are regular users. This directs an enormous potential market scope for digital brand promotion. With the boom of internet usage companies are increasingly adopting digital promotion to reach mass scale audience.
Digital marketing has expanded employability and has unlocked new job opportunities across the country. With each passing year, these statistics have been expeditiously increasing. Furthermore, PM Modi’s ‘Digital India’ campaign has played a positive catalyst in this massive digital surge.
Digital Technologies together with cloud computing and mobile applications are proved to be the impetus of economic growth and citizen empowerment across the country. The key advantage of digital marketing is offering a real-time solution just at the beck and call.
Thus, the internet industry coupled with digital marketing is likely to open the biggest job market in the coming years.
11 Reasons for the Popularity of the Digital Marketing Industry
There are multiple reasons behind such rapid growth in this industry. Here we have jotted down some of the prime reasons below:
1. It’s is the Latest Trend
We all agree that the twenty-first century has revolutionized the traditional marketing concept accompanied by the internet. Thanks to the internet the world feels just a click away.
From newbies to industry leaders businesses are increasingly coming online to tap into the global marketplace. Likewise, customers are also growing wiser before even making a small purchase they look around the best available resources over the net. Previously we had to bank on TV and radio. Now we have Google, YouTube, and leading social media platforms.
This immediate shift in preferences prompts the popularity of digital marketing. We can see that this era is digitally driven and practically there’s brewing scope in every possible corner. With the immense popularity of the PM Modi flagship project, ‘Digital India’ digital marketing is expected to attain mammoth progress in the upcoming years.
The way the government has backed the industry to serve easy digital solutions to the countrymen, you can well imagine the possible outcome in the years to come.
2. Most in-thing in the Market
It’s true that before anything else people immediately search over the net when in confusion. Starting from a piece of trivial information to a huge purchase decision people these days bank on the internet before anything else.
There is a major shift in the entertainment section as well. Gone are those days when people used to watch daily soaps or important matches on TV/radio. Also, the need for CD players and radio is not in the scene. We have YouTube and Live streaming over multiple apps to entertain us, right? You have to agree that there is a clear shift in peoples’ choices and preferences.
Being the latest trend digital media has mass attention. Because people love newness. Down the line, this shift will pack in the traditional entertainment business in the coming days.
‘Internet Connection’ is all you need. The rest of the work can be done even from a smartphone which clearly shows there is no place restriction as in-home or office. All you need is your device to be connected to the internet, you are all set. From banking to shopping digital marketing has covered you all around. In this digital era, everything is at your fingertips.
Digital platforms can be accessed by anyone. There’s no need for a professional to perform this task. People who have just started using it, within a few days they will be champs. Yes, indeed it’s that easy. This is due to the user-friendliness of the medium. The result reflects the ever-increasing sales volume of smartphones in recent times.
As the digital medium is presently in command, it has curtailed the usage of paper in the offices. In other words, the digital medium is careful about the potential threats that might arrive in the course of the aggressive misuse of natural resources. Additionally, using the digital medium saves a lot of time too from the drawbacks of traditional mediums. Who sends a letter in the time of WhatsApp, E-mail, and SMS?
6. Quick Reach
Previously radio was being considered as one of the most popular and fastest reaching mediums across the globe due to its live communication feature. However, it’s still one of the fastest reaching mediums over other mediums such as TV, newspapers, etc.
For instance, whenever we find a social media post informative or attractive we either give an impression or we share it. Being a global platform digital medium immediately sends a post across the masses and it becomes a ‘trend’ within a few minutes. This is the main reason more and more volume of people have been crowding on social media platforms.
There can’t be any second opinion about the same. Indeed digital platform has emerged as the leading dynamic medium of the century. A ‘trend’ is something that influences the generations in a straight line. Similarly, the digital medium has predominantly occupied much of the professional as well as the leisure time of our daily schedule. It won’t be overstated if is said we need it from the time we leave the bed till the time we go back to it.
Facebook newsfeed, Tweeter’s trends, Insta stories, YouTube videos- these have become the lingos of this generation. Many people have successfully monetized these platforms. There are plenty of noted social media stars that we have seen in the recent past and more to come in the future because of the influence of social media.
8. Job Opportunities
We have already discussed the massive user engagement strength of several digital platforms which magnifies the potential growth of the job market of the nation. There’s been a swelling opportunity as an increasing number of small and big businesses are going online. As per 2017 data digital marketing, singlehandedly created 8 lakh jobs in the thriving industry. For the new generation, this has become the most attractive field of study with the soaring mouth-spreading popularity.
9. Mass Engagement
It’s quite evident that the popularity of traditional media is subdued by the immense popularity of digital media just because of sheer ‘engagement’ fact. Honestly, brands are choosing digital platforms over traditional advertising. Brands and companies are keen on utilizing the digital platform to dole out their brand the maximum exposure and user engagement.
10. Maximum Return of Investment
Compared to TVC, print, and radio ads digital advertisements are way cheaper. The maximum exposure against a small investment is surely a lucrative money-spinning alternative from the investment. Tell me one good reason why marketers won’t coin this opportunity?
11. Instant Result
The best part of digitally run ad campaigns is the performance of the campaign, the growth process, and ROI can be measured in real-time. The amount of leads generated through an online campaign is directly proportionate to the purchase volume. What does more business need?
This is just a part we are discussing here. Digital Marketing is a vast discovery to be explored and accordingly, you can imagine the prospects in India.
Scope of Digital Marketing Jobs in India
Just have look at this search that we have recently made. This search volume is self-explanatory, essaying the demand for digital marketing jobs in the market. The demand is clearly showing the growth of the industry in the future. Assessing the boom of the industry, numerous start-ups are shaping up.
Digital Marketing industry in India is at its peak with the voluminous job offering. This shift is here to stay for longer than it deems. After Bengaluru, Pune is the new booming digital hub of India. It’s become a home to plenty of small and big digital marketing companies and agencies. The city is at a roar with a spectrum of possibilities. Cities like Kolkata, Hyderabad, Chennai, and Kochi are also indicating bright scopes.
If you want to build your career in the field of digital marketing, enrolling in a professional digital marketing course will surely be a great help. Want to know how? Speak to our experts now!