Kolkata has been eternally considered as the city of art, culture, and heritage. Kolkatans are never off their feet to absorb new things and new trends. Since Digital Marketing has overridden all the existing fields of marketing, different aspects of the subject have started becoming more and more popular with each passing day. Since SEO is a crucial parameter of digital marketing, thus an SEO expert in Kolkata has been always in demand.
Becoming an SEO expert is not that piece of the pie. It requires a lot of practice and precision to become an SEO specialist. Let us tell you without an advanced digital marketing course in kolkata you can’t be an expert in any professional field.
But before jumping into the tips we must think on the line why SEO has received such humongous popularity amongst the other digital marketing aspects. Also, there is a fine line between an SEO expert and an SEO professional. Let’s start is from the scratches-
An SEO expert is someone who knows the best practices of SEO and can apply the apt. techniques to boost website ranking on the search engine. An SEO professional, on the other hand, is that SEO expert who professionally does SEO and offers SEO services for clients.
Practicing SEO and improvising your skills will certainly transform you into an SEO professional from an SEO expert in no time.
6 Benefits of becoming an SEO expert in Kolkata
The city of joy has become a hub for a developing entrepreneurial ecosystem in Kolkata these days. Besides, digital marketing need across every industry domain has been becoming a prime necessity. Therefore, a steady requirement for an SEO expert is there in the scene.
#1. Boost Organic traffic and website ranking
This is one prime reason why aspirants would opt for an SEO course. If you know how to optimize a website and thereby generating traffic to it, half of the game is won.
With a good ranking on the search engine, you can easily monetize your page or blog. A good search engine ranking has a significant role in generating sales too.
#2. No need to hire SEO agencies
If you know SEO practices then there will be no dependency on SEO agencies neither have to pay them as well. You can handle it on your own without external support.
#3. Cost-saving aspect
Knowing SEO skills can save your hard-earned money as you don’t have to hire a professional agency for the same. You can save a substantial amount.
#4. Make a better decision while hiring an SEO company
If you already know about how SEO works and then you could ask a lot of relevant questions to the SEO company you hire. This way you can determine whether you have made a well-informed choice. Also, you can judge their offering and packages well.
#5. Boon for Marketing Managers
Marketing Managers who know SEO will have an added advantage over marketing people and peers.
#6. Online businesses can’t survive without SEO
Without SEO work, your site can rank on search engines neither can it survive the increasing competition in the virtual world. The future of your company website and its ORM depends on good SEO works.
10 Easy Steps to Become an SEO Expert
Here are 10 steps on how to become an SEO expert in Kolkata-
Step 1 – The functionality of search engines
This is the most essential part of SEO practice. You need to have a transparent knowledge of how search engines work and their nuances. While learning any new subject you should always start from the scratches. Then you should take steps forward towards the theoretical parts.
Step 2 – Know about the basics of Search Engine Marketing (SEM)
Search Engine Marketing (SEM) has two broad categories
- Search Engine Optimization (SEO) – SEO has 5 subcategories- Technical SEO, On-page SEO, Off-page SEO, Content SEO, and Local SEO.
- Paid Search Ads – There are 4 subcategories of paid search ads – Google Ads, Bing Ads, and Remarketing Search Ads.
Without proper knowledge of the discipline of search engine marketing, you can’t have an SEO expert in Kolkata. To have the best up-to-the-minute SEO skills you should take admission to a popular digital marketing institute; Joining a digital marketing course in Kolkata would be a great help.
Multiple advanced tools have been used by the SEO experts in Kolkata to get your site its desired online presence. But before getting your hands-on tools question yourself do you know the actual meaning of SEO?
Step 3 – Understand the real meaning of SEO
SEO doesn’t mean placing keywords in the content and generating links and backlinks. It is much more than that.
The core objective of why SEO has been done is to make a website in its desired position on the search engines and optimize it to attract higher revenues. Since without customers there can’t be any sales, thus, generating traffic to the website and turning that traffic into recurring visitors and buyers are also fall under the SEO mission.
Step 4 – Let’s have a brief discussion on SEO sub-components
- Technical SEO – Crawling and indexing
- On-page SEO – Page optimization
- Off-page SEO – Website promotion
- Content SEO – Content optimization
- Local SEO – Optimize local search territory
Step 5 – Select the best SEO training in Kolkata
Since there are both online and offline courses are available in the market people should choose the right one as per their requirements and budget.
The industry has regular updates and disciplines keep on changing in that way. So, joining a digital marketing training institute in the first place will help you in gaining the basic knowledge of SEO which you can advance through watching YouTube Vlogs and reading blogs.
While learning SEO you should focus on how you can utilize the best of the subject materials in your practical SEO projects.
Step 6 – Keep updated with the latest changes
There is absolutely nothing about Digital Marketing that is static. Similarly, SEO is also subject to industry updates. Staying in tune with the latest updates makes your practice sound and knowledge-based.
Changes in the SEO industry depend a lot on the changes in algorithms of Google and other search engines. It has been observed that Google changes its algorithm more than 250 times a year. An SEO expert should know about these updates to reap the best benefits from their campaigns.
To get these updates to subscribe to the skilled SEO experts’ YouTube channels and blogs.
Step 7 – Pick the right SEO tools
There are countless tools available in the market that enhance SEO practice. Take a look which are the exact tools that can give you the best results and solve your purpose effortlessly.
These tools are available both in free and paid versions.
Step 8 – Practice makes a man perfect
Just as the saying – the more you practice the higher skillful you become. SEO too performs the same way. Apart from the practical exposures, you should read the theoretical part in sync.
Since every website has a different pattern, it also comes up with unique problems. Now to solve these problems you need to study the SEO theory to solve it with ease. Practicing both the theory and practical parts together will get you the best result against all real-time odds.
Reading case studies will inspire you in a great way in terms of solving real-time problems. You can also start blogging on SEO to share your learning experiences with all.
Step 9 – SEO is not a short-term process
Always remember SEO won’t return you within a fortnight. It takes a substantial time for SEO works to show results.
There is no way you can increase website traffic just like that. For immediate results, you should go for PPC campaigns. SEO is about a long-term procedure intertwined with continual work processes.
You could see the result delivered by SEO with the change in SERP ranking and traffic volume for some time. Give it enough time to grow.
Step 10 – Follow the directions of SEO experts
To become an SEO expert in Kolkata you should always follow the guidance coming from top SEO experts. There will be a time when you may not incur any traffic or ranking for websites instead of employing all the advanced techniques.
Don’t give up hope. This is normal. This has happened with all SEO experts. You should keep on practicing and testing all the recent SEO hacks to secure the best results.
Read blogs of experts on SEO. You might find some clues in solving specific problems. This will build up your confidence and also, you would never fear taking risks.
if you want to become an SEO expert in Kolkata you should also follow how the leading digital marketing companies in Kolkata are using SEO to benefit their clients. Attend more and more webinars and seminars led by the experts in your city and online.
SEO demands patience, reading, practicing, and testing. In a way becoming an SEO expert is not a piece of the pie. Most importantly, you should always learn from your mistakes and keep going.