In a world which is digitally-driven, one cannot overlook the importance of online branding, regardless of the industry type. Depending solely upon back-dated market plans of traditional media and in-person meets will make your business fall back and on the other hand, your competitors will soon gain the spot that you wished for.
It’s all about awareness and visibility – the two sides of the same coin called Online Marketing. There are three ways through which people come to know about your business via the internet. These are:
- SEO – The website of your company takes the top position in search engine results.
- Recommendation – Your Company has been recommended or mentioned by any individual or website they visit.
- Already Known – They are already aware of your company and hence search for you online.
- What is SEO?
SEO or Search Engine Optimization is a set of strategies dedicated to bringing more and more traffic to a website by raising the search engine rankings.
- What’s the Target of SEO?
SEO is targeted to make a website more optimized for search engines so that the visibility of it increases and draws more traffic.
- How does SEO work?
SEO works by grabbing website traffic by optimizing HTML and backend coding, through keyword implementation, adding meta descriptions, headers, alt tags, and much more.
- What is SMO?
Although a part of SEO but isn’t directly related to it. Enhancing and optimizing a brand’s presence through social media is what SMO is used for. SMO or Social Media Optimization uses social networks such as Facebook, Twitter, Instagram, LinkedIn, etc. along with online forums like web-based communities, blogs and all those areas where your business is mentioned or connected socially.
- What is the aim of SMO?
SMO is aimed at increasing a brand’s recognition and maintaining its reputation through various interactive digital channels- groups, communities, and social networks.
- How does it work?
Social Media Optimization is done by optimizing social profiles by publishing effective, engaging and shareable content. To enhance brand recognition, SMO is used for interacting with customers through social conversations, addressing issues faced by customers and resolve issues in a transparent way.
SEO vs SMO – The Difference between the Two!
Although SMO is considered to have derived from SEO, there’s a lot of difference between the two. Unlike SEO, SMO relies on quality over quantity- in other words, SEO focuses on target keywords whereas SMO depends upon useful, engaging and interactive content.
Both SEO and SMO are utilized to draw huge traffic, however, SEO requires some time to fetch desired results, while SMO does the same thing in a very short span of time.
Which One Rules The Digital Domain?
For a successful online marketing campaign, both SEO and SMO play significant roles. However, if you are focusing only on SEO and neglecting SMO, you are likely to lose a huge influx of traffic.
In today’s digital marketplace, in order to keep your business in good standing, you need to optimize your business website through SEO as well as push for its branding, publicity and enable more people-interactions about your service and products through SMO. Digital Marketing courses are particularly, helpful in this regard. Enroll for a digital marketing course and learn to channelize more traffic and steady footfall to your business.