SEO vs SMO – The Digital Battle for Online Branding

  • Posted by IMS
  • Categories SEO, SMM
  • Date July 17, 2017
SEO vs SMO
Spread the love

In a world that is digitally-driven, one cannot overlook the importance of online branding, regardless of the industry type. Depending solely upon back-dated market plans of traditional media and in-person meets will make your business fall back and on the other hand, your competitors will soon gain the spot that you wished for.

It’s all about awareness and visibility – the two sides of the same coin called Online Marketing. There are three ways through which people come to know about your business via the internet. These are:

  • SEO – The website of your company takes the top position in search engine results.
  • Recommendation – Your Company has been recommended or mentioned by any individual or website they visit.
  • Already Known – They are already aware of your company and hence search for you online.

Understanding SEO

  • What is SEO?

SEO or Search Engine Optimization is a set of strategies dedicated to bringing more and more traffic to a website by raising the search engine rankings.

  • What’s the Target of SEO?

SEO is targeted to make a website more optimized for search engines so that the visibility of it increases and draws more traffic.

  • How does SEO work?

SEO works by grabbing website traffic by optimizing HTML and backend coding, through keyword implementation, adding meta descriptions, headers, alt tags, and much more.

Understanding SMO

  • What is SMO?

Although a part of SEO but isn’t directly related to it. Enhancing and optimizing a brand’s presence through social media is what SMO is used for. SMO or Social Media Optimization uses social networks such as Facebook, Twitter, Instagram, Linked In, etc. along with online forums like web-based communities, blogs, and all those areas where your business is mentioned or connected socially.

  • What is the aim of SMO?

SMO is aimed at increasing a brand’s recognition and maintaining its reputation through various interactive digital channels- groups, communities, and social networks.

  • How does it work?

Social Media Optimization is done by optimizing social profiles by publishing effective, engaging, and shareable content. To enhance brand recognition, SMO is used for interacting with customers through social conversations, addressing issues faced by customers, and resolve issues in a transparent way.

SEO vs SMO – The Difference between the Two!

Although SMO is considered to have derived from SEO, there’s a lot of difference between the two. Unlike SEO, SMO relies on quality over quantity- in other words, SEO focuses on target keywords whereas SMO depends upon useful, engaging, and interactive content.

Both SEO and SMO are utilized to draw huge traffic, however, SEO requires some time to fetch desired results, while SMO does the same thing in a very short span of time.

Which One Rules The Digital Domain?

For a successful online marketing campaign, both SEO and SMO play significant roles. However, if you are focusing only on SEO and neglecting SMO, you are likely to lose a huge influx of traffic.

In today’s digital marketplace, in order to keep your business in good standing, you need to optimize your business website through SEO as well as push for its branding, publicity and enable more people-interactions about your service and products through SMO. Digital Marketing courses are particularly, helpful in this regard. Enroll in a digital marketing course and learn to channelize more traffic and steady footfall to your business.


Spread the love
How to Grow Your Career & Business? Join Our Free Session to Know More

You may also like

Back to Top
Some Feedbacks from Placed Students
Excellent digital marketing training and trainers go above and beyond to ensure that I was well-rehearsed with all the skills. IMS devotion towards my skill development has resulted in me getting placed at Wishnet Pt. Ltd.
Bikram Paul
Some Feedbacks from Placed Students
I got a broad insight into all the segments of Digital Marketing Training at IMS and it was one of the best experiences in my life. It gave me chance to improve it and got hired in Webtek labs.
Ipsita Mukherjee
Some Feedbacks from Placed Students
The course was very informative This truly brings anyone the next success of their growth. Join IMS to learn, and change your career curve as It actually helped me a lot in understanding digital marketing and the concepts of the same and got placed in Dharitri.
Soumen Banerjee
Some Feedbacks from Placed Students
I got to learn a lot of things from the courses. Number of hands-on exercises & assignments make me master various Digital Marketing concepts provided by IMS. Trainers supported me and I got an opportunity to be a part of Novotus Information Technology.
Niraj Shah
Some Feedbacks from Placed Students
I am truly grateful and have discovered a great source of encouragement and inspiration that have completely upgraded my career from zero knowledge in marketing to digital marketing professional in NCR Technosolutions . I highly recommend IMS.
Arpita Sen
Some Feedbacks from Placed Students
Being a part of IMS is itself an achievement and the most exciting part of the whole training was where the trainees were provided with live examples of digital marketing challenges and were encouraged to come up with solutions. This experience gave me a good sense of what I am expected to do when I am hired and finally it is an honour to be a part of Mould Innovations.
Akriti Poddar
Some Feedbacks from Placed Students
As per my experience I highly recommend IMS for those in search of digital marketing courses and want to make their career in this field as because of this skill development I got appointed in Linking Earth.
Deepojyoti Ghosh
Some Feedbacks from Placed Students
Due to incredible training and trainer effort and resources provided, I was able to learn the most useful aspects of digital marketing. Furthermore, the course was very informative, which helped me in understanding the various concepts and strategies that are used in digital marketing and as a consequence have been hired in kreative webtech.
Sumana Nandy
Some Feedbacks from Placed Students
I got very in-depth knowledge on various dimensions of marketing. This helped me a lot during my digital marketing journey. My sincere thanks goes to the institute and my trainer who made me able to achieve a good position in Innovative media Services.
Arindam Bannerjee
Some Feedbacks from Placed Students
Initially I was confused about which one to choose and then I decided to analyse each institute based on how they were marketing themselves. And that’s how I came to IMS and never regretted being a part of this institute as it changed my life and I was hired in HIH7 Webtech Pvt Ltd.
Amitesh Mondal
Some Feedbacks from Placed Students
I got to learn a lot of things from the courses. Number of hands-on exercises & assignments make me master various Digital Marketing concepts provided by IMS. Trainers supported me and I got an opportunity to be a part of Novotus Information Technology.
Niraj Shah
Some Feedbacks from Placed Students
At first, I was super sceptical about learning digital marketing. However, I gave it a shot - and because of industry-oriented digital marketing training offered by IMS, I have been hired by Blueberry Web Solutions.
Sampa Saha
Some Feedbacks from Placed Students
The learning experience at IMS was excellent. It is the only place where you can experiment with your skills without the fear of results. I really thank IMS and their trainer who helped me to showcase my skills and transform me into a better professional which helped me to secure my place in Bigg Boxx .
Priyasa Agarwal
Some Feedbacks from Placed Students
IMS get you ready with industry demand. I observed the course and learning platform is very systematic and result oriented as after completing my course I got placed in Avant Garde.
Tirthankar Das
Some Feedbacks from Placed Students
I came across internet marketing school when I was looking for the best digital marketing institute that would provide practical knowledge about Digital Marketing. My journey has been really amazing and helped me to enlighten and I have been appointed in Ability games.
Jayna Vora
Take the first step towards your career in Digital Marketing
Now
Download Course Brochure