Let us just assume you have just received an interview call all of a sudden and the job role is for social media manager. As a digital marketer, you must have clear knowledge about social media marketing; yet you have barely any knowledge of the type of questions coming towards. You can’t afford to skip any answer. Pursuing a social media marketing course will make you the fittest candidate for any social media job roles.
Plenty of Job Opportunities in the Social Media Platform
At present social media marketing is on the roll. Every small and big brand is on social media platforms for brand promotions. Because social media is the biggest platform to reach out to your brand across the globe.
An effective and original marketing strategy (all-inclusive: content, video, creatives, backlinks, podcast etc.) can do wonder in your brand promotion on social media platforms. A large number of people are being hired every year for monitoring the social media performance of businesses. This is the ideal time to plunge in.
Take a look at these potential social media marketing interview questions and answers before appearing the interview-
No one can lessen your nervousness before appearing in a social media job interview if you don’t have any idea of what the recruiter could ask you. Essentially, you must have a clear understanding of different social media marketing aspects and how they are related to several job profiles.
List of Top 17 Social Media Interview Questions and Answers
Here’s the cheat sheet of social media marketing interview questions and answers you might face commonly in a social media interview –
Q1 Why Social Media is important?
Ans: This one is the most common question asked by an interviewer. Social media is an enormous platform for brand promotion. The flexibility of this platform in terms of conceptualizing your ad is an additional perk. For example, Facebook ads allow you to target your audience based on their age, sex, industry, academics interest, demographics, and purchase behavior.
Q2. Tell us about Facebook Edgerank and how it is important for Facebook Campaigning?
Ans: This is an algorithm that decides the position of your post on Facebook. It determines whether it will be published as a newsfeed on your Facebook as well as on your follower’s page.
- The rapport between you and your followers.
- How the links, videos, images, and content interact with the readers.
- Timing for the posts.
All these above parameters matter the most while preparing a marketing strategy for any Facebook business page. A clear understanding of Edgerank is therefore necessary for curating successful Facebook campaigns.
Q3 What do you know about social media success tracking tools?
With social media success tracking rules one can monitor whether a campaign is heading in the right direction. Accordingly, it can be revamped or removed if required. The metrics which are used to check social media performances are-
It stores the traffic inflow from different social media platforms towards your website.
Quality and significance of the content
The total number of Facebook views, unique visitors, and the time spent on social platforms are used to assess the quality of content.
What people are saying about your brand on the internet
People talk about your brand, review your product, compare them with competitors’ product and leave their queries on social media platforms. Have a look at how many times your brand is getting mentioned and the number of times your competitors are being tagged.
Use SocialMention (free tool) to spot the names.
Monitoring with Social CRM tool
The social CRM tool helps you to track the total community size and engagement influx.
Measuring complete social media outcome
With the real-time calculation of positive, negative, neutral comment you can track social media returns.
Q4. What would be the KPIs (Key Performance Indicator) while preparing a social media report?
Ans: There are multiple key performance indicators such as- video views, comments, likes, impressions, social connections, social shares, traffic data, tagging, location, interest and so on.
You have to identify which platform is returning you with the highest volume of reach and engagement. With the exact KPI determination companies can fine-tune respective social media budgets and strategies.
Q5. What is RSS feed? How it’s helpful?
Ans: RSS stands for Rich Site Summary. It is an XML file. These feeds push content on a webpage and enable readers to subscribe to their feed.
Advantages of generating RSS feed
- It helps you amass a wider audience for your content.
- It supports you with an email subscription, content feeding to the consumers, and live bookmarking.
Q6. What elements can make a video viral?
Ans: There are multiple factors that make a video an internet sensation-
- Know your audience and make your video complimenting their choice and interest.
- Make the first 20 sec. of the video most- engaging. This essentially interests the viewer the most. It makes them choose whether they will at all want to watch it or not.
- Make sure the relevance is justified as it is a key ingredient that can make your content viral.
- The video out to have engaging materials as well as social messages.
- There should catchy lines to pull more user engagement.
- Video should have a compelling title, enriched with relevant tags and search keywords. Also, a gripping description will act as a teaser to the viewers.
- Send the video to influencers, journalists, and bloggers whom it is related to.
Q7 How would you determine the ROI on social media?
Ans: Before measuring the ROI on social media, you should have a clear concept of the company’s goals and objectives. There are multiple tactics of measuring the same-
- Customer Acquisition
- Business Reach
- Traffic Generation
- Lead Generation
- Revenue Generation
- Contest enrolment
By syncing these aspects to the marketing goals of the company, you can allot commercial
value to each of the goals.
Q8 How to increase Facebook reach?
Ans: Here are some best methods to boost Facebook reach –
- Buy some ads
- Don’t use third-party tools
- Improve your Facebook EdgeRank
- Work on your website and email list
Q9. What are the best practices on Twitter?
Ans: Twitter can be used for brand promotions. But there are certain facts to be remembered. Such as-
- Use a maximum of two hashtags in one post.
- A tweet should be crisp and it should not contain more than 100 characters.
- Use Buffer or TweetDeck for scheduling tweets.
- Use Twitter Advanced Search to manage your Twitter marketing activities.
- Check updates on Twitter Analytics to enhance the quality of your content.
Regardless of the job role, you might face below knowledge-based social media interview questions from the recruiters-
Q10. What makes you choose the social media industry?
Ans: This is supposed to be the general social media interview question. The basic purpose of asking this question is to see your passion for the industry. Your answer should explain your enthusiasm for your work. This attitude could take you to the chair which you have applied for.
Another prime criterion would be your knowledge about the industry you are stepping in. not only the definition, but you should also know the evolving trends and hacks that have been driving the industry ahead. Since social media jobs are not like any other conventional job roles and what attracts you the most is the number of challenges involved in it.
Q11. Why do you find social media campaigns attractive? Have you done any?
Ans: Apart from the freshers, candidates who have applied for a social media job position should include a list of successful run ads in the CV.
An interviewer asks such a question to hear the story of your own words. They want to know whether you know the process of running an ad for social media and how it drove sales for the company. Once they get the right answer, you are one step ahead of your competitors.
Pro tip: Bring on the table the number of ads you have run successfully, don’t overdo.
Q12. Who do you consider as our present competitors? What strategy should we adopt from them?
Ans: You should do a thorough competitor analysis of the company you are going for the job interview. Also, you should have a close eye over their social handles and in which segment they are particularly performing well. Once this groundwork is done, you are all set with the fittest answer.
Personalize Social Media Interview Questions and Answers
These are some job-profile based social media interview questions and answers (from freshers to pro-level)
Social media freshers
Because freshers have no prior job experience, they are asked basic conceptual questions. Here are some of the most-asked social media interview questions and answers for the freshers:
Q13. How to generate more traffic for a blog?
Ans: Below are some hacks to drive more traffic to a blog-
- Promote your content over Facebook, Twitter, LinkedIn, Tumblr, Reddit, Quora, Pinterest and other relevant platforms.
- Upload your blog title and cover image on Instagram for wider promotion. Use other platforms like Facebook. Twitter, Flickr, Foursquare, Tumblr, LinkedIn, etc.
- Upload a short PPT on Slideshare. Don’t forget to put the link of your content in it.
- Attract Pinterest contributors by pinning your content on Pinterest. Tag them with the suitable title of the blog, images, hashtags, and search keywords.
- Make a short preview of your video content exclusively for Twitter and Integral link promotion.
Q14. According to you what are the top social media marketing tools?
Ans: These are some of the best performing social media tools to consider –
Sprout Social – This tool is for managing multiple social media business accounts and searches. It automatically dispenses tasks to team members, competitor analysis, post-performance analysis, and reporting.
Hootsuite – For monitoring social media dashboard, social media searches, team management, and reporting.
Buffer – Buffer can manage a range of social media accounts and synchronize the updates to be shared across multiple accounts.
Radian 6 – Radian 6 plans social media management applications for post analytics, research, listening, and running campaigns.
Zendesk – Zendesk tracks and collects your social media talks into one collaborative inbox, customer engagement platform, email voice, etc.
TweetDeck – TweetDeck is another crucial social media app used for managing multiple social media accounts across various platforms like LinkedIn, Foursquare, Twitter, Facebook, and MySpace, etc.
Crowdbooster – For measuring the social media engagement rate of multiple accounts at one time this is the tool you have.
Social media interview questions and answers for the post of Social Media Executive –
Tell us the difference between the social customer service environment and social marketing environment
If you have the answer, it will add to your credibility.
Social customer service environment
A social media executive has to handle multiple queries and he/she needs to up with the real-time resolution. This is not an easy task to handle. One must have the quality to resolve any encounter with sheer diligence and insight.
Assessing the importance of the situation is crucial. Based on the situation one has to decide whether the matter should be escalated to the hierarchy or not keeping in view you can’t compromise your existing as well as potential customer/s.
Social marketing environment
Most of the companies see social media platforms as expanding business opportunity. One thing to remember that social media conversation is not all about sales. Guiding consumers towards the cart, helping them throughout their purchase journey is what we mean as a social marketing environment.
Q15. What would be your marketing strategies for lead generation?
Ans: Do you know only for lead generation candidates get hired?
On this occasion, you have to have proper knowledge of social media usage as it will return something finite against your investment.
Social Media ROI= No. of Leads
A social media expert should know the actual potential of each social media platform. Speak about social media advertising.
Social media manager
A social media manager plays the most crucial role in the entire social media game. Following are some social media interview questions and answers in case you have applied for a social media manager job profile-
A social media manager must know how to sort out and prioritize the daily task list. For example- a social media manager should communicate with the audience available on the brand’s social media accounts.
The objective of social media manager is never to accrue likes and shares. The big idea is increasing the followers regularly. Page audience should feel valued every time. Instead of sales, try to generate interest and awareness for customer retention.
Q16. Are you capable of handling the Online Reputation Crisis?
Ans: If you have applied for a social media manager job position, you are bound to face this social media job interview question.
Your answer should contain what you mean by the ‘Online Reputation Crisis’ (according to the company’s operational) and how you would handle such a situation. Tell them the exact steps you would take to resolve the situation.
Recommend the best suitable protocol (if they don’t have). If you have some particularly social media policy in your mind that can take care of that particular situation.
Q17. How would you allocate an ad budget for running a social media ad campaign?
Ans: This is entirely up to you how you would segregate the budget and track your campaign performance.
For example, an average budget for any standard Facebook business ad would be around $500 in a month at an initial stage.
Investing in social media content writing is one requirement that you shouldn’t avoid. There are 6 important methods to remember if you want to secure a maximum ROI.
- Observing, publishing and reporting software
These days, social media accounts act like your virtual portfolio. Enhance your social media profile with your core competence to feed the job recruiters. I hope these social media interview questions and answers would help you in facing your job interview.