Types of SEO Techniques: White, Black and Grey Hat SEO

  • Posted by IMS
  • Categories SEO
  • Date February 14, 2019
Types of SEO
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What are the Types of SEO Strategies you can apply?

The types of SEO techniques undertaken by SEO experts across the world are mainly divided into two broad categories, White Hat SEO and Black Hat SEO. And in some cases, Grey Hat is also considered as its significant part.

Understanding the types of SEO strategies is an advanced one, let us first understand the meaning of SEO in a simple definition.

“According to Search Engine Land, SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”

But what is the Significance of SEO?

Its importance lies in strengthening the overall website experience and most importantly in improving its ranking on the Search Engine Result Pages.

As found in Hubspot, SEO is so powerful that 57% of marketing leads are generated through SEO alone.

Just like two sides of a coin, SEO is no exception. Let’s find out what these are meant for.

1. White Hat SEO

If you want to ascend the SEO ladder legitimately by complying with all Google’s guidelines, you are practicing White Hat SEO.

It strictly follows Google’s search engine algorithm parameters and increases the authority of a website by placing it among the top-ranked websites for a series of keywords.

Website restructuring, proper link building, keyword optimization, and many more parameters are taken care of while implementing the most authentic and long-lasting SEO technique.

The white hat SEO procedure is time taking, grueling and the results are slow but rewarding and long-lasting. It generates quality traffic if optimized properly with patience and skill.

2. Black Hat SEO

As the name suggests, Black Hat SEO is full of illegitimate techniques that are implemented by flouting many Google algorithm policies in order to rank higher on Google’s Search Engine Results.

Though Black hat SEO gives instant results and quick ranking, it reels under Google’s scanner all the time and can get punished anytime for flouting the Search Engine’s algorithm policy.

If you take SEO as a whole then the percentage of Black SEO is less than 10% but if you ask an experienced spam cleaner of search engine result pages, he/she will probably insist its usage to zero.

Black Hat SEO mostly used in illegal activities such as spam link building, betting sites, dating sites, selling illegal stuff, phishing sites, and anything that violates the rules of Google’s search engine algorithm.

Whatever traffic one generates through Black Hat SEO implementation, is not long-lasting and even their ranking slopes down frequently due to the illegitimacy in SEO optimization.

Therefore, from the above example, we can conclude that Black Hat SEO is illegitimate, short-lived, and not good for building a brand on the web.

3. Grey Hat SEO

While the primary two sides are White and Black Hat SEO, there exists a thin line between the two which is known as Grey Hat SEO. It is nothing more than a balanced art, where both the white and Black Hat SEO is implemented up to a certain limit. Sometimes Grey Hat is taken into the course to generate quick but balanced SEO results for the clients.

What are the Different Types of SEO presently Prevailing in the Market?

SEO executives across the world integrate several SEO techniques to improve and maintain their website ranking on the web. But, there are mainly two types of SEO that are popular among marketers, On-Page SE, and Off-Page SEO.

For your better understanding we have split up SEO into two categories A) On-Page SEO and B) Off-Page SEO.

1. On-Page SEO

Through On-Page SEO is often neglected for its limited activities, Google has made it clear in its recent update that On-Page SEO carries equal relevance as the Off-Page in its search engine result page.

While building a website, whatever you design and develop, you do everything keeping in mind the effect it will have on the On-Page SEO optimization.

Right keywords infusion, attribution of correct image alt tags, internal links, meta tags, and customized Url structure. Each and every section is an important part of the SEO result a website is going to have on the SERP.

The most important On-Page SEO optimization is to provide quality in your content. At the end of the day, the quality will matter not quantity as users are inclining more and more towards the quality of the product they are accessing on the internet.

2. Off-Page SEO

After publishing a website many off-page activities are done to stay afloat in the SEO race while improving the ranking simultaneously on the SERP. The activities include business listings, local listings (For a physical presence), social bookmarking, blog commenting, classified listings, web 2.0 listings, etc. Increasing likes, comments, and shares on social media platforms also contribute significantly to Off-Page SEO optimization.

To Boost your traffic and actions taken on the website, you need to incorporate essential website optimization services under expert SEO supervision.

The Types of Keywords in SEO

The keyword is a significant part of the Off-Page-SEO.  Keyword infusion plays a major role in the success of SEO results. There are many types of keywords that are used during the off-page optimization, let’s have a look at their types and importance.

1. Generic keywords

Generic keywords are the most difficult and competitive to rank for. These keywords are very general in approach and if optimized properly they require both patience and time before they rank a website on the SERP. Almost every competitor of similar products implements these keywords. Whichever website rank for these generic keywords receives a significant share of the traffic.

Examples: DSLR camera, red lipstick, etc.

2. Broad Match Keywords

These types of keywords are more specific. And the quality of these keywords is much better than other types of keywords. These are competitive but easy to rank for. The broad match keywords are more detailed and provide much information about the user persona or the target audience. Infusion of high searched broad match keywords can increase the sales and can rank a website easily on the SERP.

Examples: Mac peach red lipstick, Canon 1200d DSLR camera,

3. Long tail keywords

Long-tail keywords are the love of the content writers and content marketers because the proper infusion of long-tail keywords can make the difference between your and the competitor’s search engine ranking. With long-tail keywords, SEO experts can track what exactly their niche audience looks for and customize their content accordingly. Apart from SEO ranking, long-tail keywords can help in generating more inbound traffic than any other type of keywords.

Examples: Puma red sports shoe, Best Digital Marketing training institute in Delhi.

Conclusion

The above explanation is just the tip of the iceberg because the ultimate experience lies in the practical implementation from the learner’s end.

Hopefully, by now, you must have got a fair idea of a white hat, black hat, and grey hat SEO and their usage at different stages of the optimization.

You must have also got an idea of the different SEO keywords and their types, so, why wait? Get your own website today and start implementing the above information at the earliest.

We offer premium digital marketing courses across the country, if you want to be an expert digital marketer, Internet Marketing School will be the perfect destination for your digital journey.


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