Both Facebook and Instagram have billions of active users per month. In other terms, you cannot ignore these two social media giants in today’s world. But how to take the spotlight amid such noisy crowds?
The answer is simple. Just GO LIVE! Yes, folks, Live Videos are now trending and can create a huge impact on audiences. This is because both Facebook and Instagram support the organic promotion of live videos thereby encouraging audience interactions with your services.
Studies show that Facebook live video posts experience 135% more organic reach in comparison to image-based posts.
Whenever you go live, Facebook will notify your followers that you are live now, without the need of spending money for post boosting. Moreover, it has been found that viewers spend more time viewing a live video when compared to a pre-recorded video. Hence, you can clearly see that live video is an excellent way to promote your business and get better engagement with your target audiences.
6 Ways to Use Live Video for your Business
1. Behind the Scenes
Any particular aspect of your business that is interesting for sharing can be used as a behind-the-scenes video. Suppose your business is product-based, you can create videos on how the products are developed from scratch, visit your factory outlet, or just produce a demonstration of your artistry.
In the case of an info-products company, you can also try out the behind-the-scenes video. For example, you can shoot your work setup, write or edit a document live, visit your office, display your organizing systems, and much more.
2. Q & A
Facebook Live Q&A sessions are an easy and effective way to get connected with your audience without the need for any separate log-in portals or any download criteria.
Many businesses execute live Q&A videos on Facebook particularly before any product or program launch, so that they can directly interact with their TG individually and solve their queries live.
3. Host a Sale or Promotion
Live videos can be a wonderful medium of promotion for product-based businesses as they can easily demonstrate their products and enhance real-time sales. Live video is one of the best methods for boosting organic reach or sales/promotion, especially if you are making live interaction with your customers on their purchase decision or utilizing any special offer.
4. Live Streaming from an Ongoing Event or Celebration
No matter whether you are hosting any business event or attending any conference or event, broadcasting live video of that particular event can be an easy as well as effective methods of audience engagement.
Suppose you are hosting an event on behalf of your business, it is quite obvious that all of your audiences will not be able to attend the event, but the live video makes it possible. However, if you are attending the conference of some other business but it might draw the attention of your audience, you can also try live streaming there and share your thoughts during the break time at the conference. It is a great way to interact with your audience personally.
5. Teach or Offer Demonstrations
Teaching or offering demonstrations are considered the most useful means of shooting live videos. However, you can definitely apply your creative instinct and try to think outside the box to make your video the eye-catcher. For example, the famous chef Michelle Tam of Nom Nom Paleo played smartly by going live once a week where she showed herself preparing dinner for her family. In such videos, she used to share recipes from her cookbooks. In other words, it’s like she hosted her LIVE cooking show on her Facebook page. This helped her in the sale promotion of her books, boost her app downloads and the products with which she affiliated.
6. Share your views on any recent event or news
Due to the common nature of the live video, it can be used as a fruitful means to share views on any breaking news relevant to your niche with your TG. The founder of Gaia Women Lead, Elizabeth Cronise McLaughlin turned herself into a popular Facebook Live star by consistently sharing her opinions on political issues from a legal viewpoint. Her daily “Resistance Live” not only enhanced her followers but also regularly attracted several people to join her live.
The above mentioned are just a few ways of live video promotion for your business. However, getting trained in digital marketing can help you add a new twist and execute such live videos in a more effective way. Hence, we would encourage you to join our training programs where you will be taught how to use basic ideas and instill your own spin for a unique and cost-effective online promotion.