With the growth of digital platforms and online business, website owners are always aiming at staying on the top of the search engine results page (SERP) to get more customers. But, only a few of them know the actual method behind it. Thus, fail to rank their website even on the first page of search engines. After website development, we need to check if the website is search engine friendly and user-friendly, both on mobile and desktop. Since online marketing is more budget-friendly and target-centric as compared to traditional marketing, the demand for SEO professionals is increasing every day. Therefore, the job scope in the SEO industry is substantially high.
Companies need well-trained SEO specialists. Internet Marketing School brings to you the best SEO course that is designed based on the white hat techniques and the guidelines provided by Google and other major search engines. Our classroom/online SEO training in Kolkata focuses on every individual student to equip them with all the skills necessary to be a successful SEO Expert.
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Why are Companies Looking for SEO Experts?
There is a famous business quote which says “SALES CURES ALL”. Yes, happy companies are those with high turnover. To generate more money for the organization, businesses need sales, customers, and people who are ready to associate with the brand. Previously in direct marketing companies used to do cold calling to generate leads and get sales. Now in the Digital Era, the process is different.
In the SEO world, real people search in Google or search engines what they want or what they look for. For example, the real estate industry is completely shifted towards In-bound sales or Online Marketing from the age-old traditional ones. Everyone on the internet doesn’t buy properties, but if someone wants to buy a property will come to a search engine or Google to explore more options on properties like price comparison of builders, area value, neighborhood, schools, hospitals, etc. Having your presence on the first page of search engines can magnify the profit. So, companies started looking for candidates who have completed SEO training to absorb them in their marketing team.
To get more sales from their targeted traffic to our website, companies should implement SEO best practices to their website. If properly optimized, SEO can shower quality traffic for your website.
Who Should Enroll in SEO Training in Kolkata?
The motto of our Institute is to come in touch with the maximum number of youths and train them with the most-in-trend job-oriented course in the present industry. That’s why we have kept basic eligibility criteria for this course.
- 12+ passed students from any stream can apply for the course
- Graduates from any stream are also eligible for the training
- Homemakers or who are willing to work from home
- Content strategists
- Web developers
- Small business owners
Check out a list of top job oriented courses in Kolkata which you can join after completing 12th class or graduation.
Key Elements of SEO Course
The course structure of ethical SEO training (also part of our digital marketing course in Kolkata) includes all the basic, advanced and technical parts of Search Engine Optimization. The training modules are suitable for beginners as well as marketing professionals. The entire course is extremely informative and divided into 11 different parts.
• Website Optimization for Search
• Website Planning with Content
• Planning of Eﬀective Website Design
• Introduction to Search Engine and how it works
• Introduction to SEO
• Introduction to SERP
• Keyword Research Analysis
• Keyword Research Tools
• Alt Tags
• URL Structure
• External Linking
• Canonicalization of URL
• Meta Tags Creation
• Sitemap Creation
• Robots.txt File creation
• Internal Linking and Anchor Text
• Broken Links and its Rectiﬁcation
• Google Search Console and its Utilization
• Google Analytics Code Generation and its placement
• Types of Link Building
• Creating Shareable Content
• Directory Submission
• Press Release Submission • Classiﬁed Submission
• Social Bookmarking Submission
• Forum Submission
• Video submission
• Infographic Submission
• Document Sharing
• Guest Posting
• Blog Commenting
• Business Listing (Citations)
• Google Maps Optimization
• Types of Schema Markup
• How to Add Schema to Your Website
• How to Overcome from Google Penalties
• Hidden Text
• Duplicate Content
• Link Spamming
• Targeting Wrong Keywords
• Importance & Objectives of ORM
• ORM Strategy Planning
• Activities of ORM
• Steps to Recover from a Negative Reputation
What is the Duration of the SEO Course in Kolkata?
Like other courses, we have designed the SEO course in Kolkata within a limited time. Our trainers finish the entire syllabus in 30-45 days (depending on the availability of individuals). The course duration might be short to learn Search Engine Optimization, the opportunity of getting jobs is always high.
What are the Benefits of Joining SEO Training in Kolkata?
We at Internet Marketing School ensure a bright and fulfilling SEO career for our students with our advanced SEO training in Kolkata. Our training transforms an ordinary student into complete professionals. Here are some exclusive benefits that will compel you to choose Internet Marketing School as your SEO training institute:
- The trainers are experts in the SEO field and have more than 5 years of experience.
- The modules are designed by industry experts in accordance with the latest SEO techniques.
- We offer live project-based training to give you a thorough understanding of industry best practices.
- One-to-one attention is given to every student to help them solve their doubts.
- We aim at providing quality education at an affordable course price.
- All the students get 100% job assistance post-training.
- All the students are provided with study materials and paid SEO tools free of cost.
No matter from which background you are coming from our learned faculty will take proper care of each one of you individually.
Job Opportunities in SEO Industry
After completion of the SEO course in Kolkata, you can get an opportunity for the following roles:
- SEO executive
- SEO manager
- Local SEO specialist
- SEO content writer
- Link building expert
- Affiliate marketer
- Conversion Rate Optimization (CRO) Expert