With the growth of digital platforms and online business, website owners are always aiming to stay on top of the search engine results page (SERP) and get more customers. But, only a few of them know how to do it and thus, fail to rank their website even on the first page of search engines. After website development, we need to check if the website is search engine friendly and user-friendly, both on mobile and desktop. Since online marketing is more budget-friendly and targeted as compared to traditional marketing, the demand for SEO professionals is increasing day-by-day. Therefore, the job scope in the SEO industry is high.
Companies need SEO specialists who have the required skills and are properly trained. Internet Marketing School brings to you an industry-based SEO course which is designed keeping in mind the white hat techniques and the guidelines provided by Google and other major search engines. Our online/classroom SEO training in Kolkata focuses on every individual student to equip them with all the skills necessary to be a successful SEO Expert.
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Who Should Enroll in SEO Training in Kolkata?
The motto of our Institute is to come in touch with the maximum number of students. That’s why we have basic and simple eligibility criteria and that is:
- 12+ passed student from any stream can apply for the course
- Graduate from any stream is also eligible for the training
- Homemaker or who are willing to work from home
- Content strategist
- Web developer
- Small business owner
Check out a list of top job oriented courses in Kolkata which you can join after completing 12th class or graduation.
Key Elements of SEO Course
The course structure of SEO training (also part of our digital marketing course in kolkata) includes all the basic, advanced and technical parts of Search Engine Optimization. The training modules are suitable for beginners as well as professionals. The entire course is extremely informative and divided into 11 different parts.
• Website Optimization for Search
• Website Planning with Content
• Planning of Eﬀective Website Design
• Introduction to Search Engine and how it works
• Introduction to SEO
• Introduction to SERP
• Keyword Research Analysis
• Keyword Research Tools
• Alt Tags
• URL Structure
• External Linking
• Canonicalization of URL
• Meta Tags Creation
• Sitemap Creation
• Robots.txt File creation
• Internal Linking and Anchor Text
• Broken Links and its Rectiﬁcation
• Google Search Console and its Utilization
• Google Analytics Code Generation and its placement
• Types of Link Building
• Creating Shareable Content
• Directory Submission
• Press Release Submission • Classiﬁed Submission
• Social Bookmarking Submission
• Forum Submission
• Video submission
• Infographic Submission
• Document Sharing
• Guest Posting
• Blog Commenting
• Business Listing (Citations)
• Google Maps Optimization
• Types of Schema Markup
• How to Add Schema to Your Website
• How to Overcome from Google Penalties
• Hidden Text
• Duplicate Content
• Link Spamming
• Targeting Wrong Keywords
• Importance & Objectives of ORM
• ORM Strategy Planning
• Activities of ORM
• Steps to Recover from a Negative Reputation
What is the Duration for SEO Course in Kolkata?
Like other courses of our academy, we finish the SEO course in Kolkata too within an exact time span. Our trainers finish the entire syllabus approximately in 30-45 days (depending on the availability of a candidate). As time is short to learn Search Engine Optimization, the opportunity of getting a job is high enough within a short duration.
What are the Benefits of Joining SEO Training in Kolkata?
We at Internet Marketing School ensure a bright and fulfilling career for our students with our extensive SEO training in Kolkata. Our training would transfer an ordinary student into absolute professionals. Here are some exclusive benefits that will compel you to choose Internet Marketing School as your SEO training institute:
- The trainers are experts in the SEO field and have experience of many years in the industry.
- The modules are designed by industry experts in accordance with the latest SEO techniques.
- Live project-based training is provided to give you an understanding of how the industry works.
- One-on-one attention is given to every student to help them solve their doubts accordingly.
- Our course fee is the lowest in the industry but no compromise is made with the quality of the training provided.
- All the students get 100% job assistance post-training.
- All the students are provided with study materials and paid SEO tools free of cost.
No matter from which background you are coming from our learned faculty will take proper care of each one of you individually.
Job Opportunities in SEO Industry
After completion of the SEO course in Kolkata, you can get an opportunity for the following job roles:
- SEO executive
- SEO manager
- Local SEO specialist
- SEO content writer
- Link building expert
- Affiliate marketer
- Conversion Rate Optimization (CRO) Expert